This paper discusses how audience research can help staff at historic houses monitor the quality of their offerings and attract visitors. It provides a review of evaluation efforts at one historic house, the Moody Mansion and Museum, from the perspective of the museum director, Patrick H. Butler III, as well as an evaluator, Ross J. Loomis of Colorado State University, who worked with Butler and other museum staff. This paper includes questions from a short visitor survey used in the research.
This paper presents strategies for audience development, using a research project of the Toronto Historical Board as an illustration. The project was comprehensive, and this paper focuses on some of the strategies used for development of the research design, the methodology and applications of the results. These strategies can be used by others facing the challenges of audience development. The paper is organized into four parts: 1. Definition of the audience development problem; 2. Strategic decisions for developing the research design for audience development; 3. Outcomes and impacts of
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Rosalyn RubensteinLeslie MunroKaren Black
This paper discusses a recent effort by staff at the Henry Ford Museum and Greenfield Village to systematically re-research and reassess every key structure in the Village. During this project, staff discovered that the current interpretation of the Mattox House was seriously incorrect. It was decided that a new exhibit would be developed to replace this inaccurate representation. This paper briefly outlines the seven different types of research that were conducted during this redevelopment process, describing for each the purpose, and the ways in which each influenced the development of the
This paper discusses the importance of serving both internal and external publics, which requires attention to their values, expectations, and satisfactions, not just what decision-makers think they should want or expect from the museum. Author Marilyn G. Hood, of Hood Associates, presents data from two recent audience research projects that reveal internal publics (visitors, including volunteers, members or donors) may hold distinctly different views and preferences, and that these may contrast with those held by visitors and the community. This data can offer guidance for improving internal
This paper discusses the meaning of conceptual frameworks and the problems that arise when exhibit developers and visitors use different conceptual frameworks to interpret exhibits. The authors draw on experience and evaluation findings from a recent project developing an interactive traveling exhibit about chemistry.
This paper discusses ways in which museum learning can be enhanced through social interactions. The visitor social agenda and the role of social interaction in learning are first defined and then ways to apply these theories in a museum setting are briefly described.
This paper is part of a the presentation that Hermann Schafer, Director General of the Haus der Geschichte der Bundesrepublik Deutschland, and Hands-Joachim Klein, of University of Karlsruhe, gave at the Visitor Studies Conference in St. Louis. The researchers present the idea of making comparisons and appraisals of other exhibitions which have similarities to the exhibit which is being planned, as a systemic approach of evaluation which is supplemental to current procedures, known as "ACE"--Analogous Comparative Evaluation.
In this paper, Florence Bramley of The Graphic Group explains and explores the role of humor in education. Bramley discusses the value of weaving laughter into graphics and presentations to reach audiences in unexpected ways.
This paper is intended to provide the beginnings of a blueprint to help exhibition developers, in whatever role they may hold, to understand how visitors use exhibitions and exhibits. It describes the process and findings of researchers at the Science Museum in London, who created a "model of visitor behavior."
In this paper, researchers from the Smithsonian Institution (SI) describe the ways in which SI is welcoming the Americans with Disabilities Act as an aid in empowering visitors and employees with disabilities.
In this paper, the Franklin Institute's Ann Mintz discusses the managerial challenges associated with evaluation projects. Mintz explains how evaluators teeter on a continuum serving as both as artists and educators throughout the evaluation process. She cites evidence from an ongoing project at the Franklin Institute called the The Franklin Institute Computer Network that serves seven categories of museum visitors.
In this paper/talk, Roger S. Miles of London's Natural History Museum in London discusses the topic of exhibition teams. Miles argues that an exhibition closely reflects (or models) the team that puts it together and offers suggestions with examples for building successful teams and therefore, successful exhibits.