Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
The Chedd-Angier Production Company requests a planning grant to develop a popular new television series together with integrated outreach and online components. The series, "Science Out There" (working title), will feature the work of field scientists as it happens and where it happens, anywhere in the world. The target audience for the series is the young, adventure-seeking adult. The work of the development phase of the project includes refining the creative approaches to the series; producing a ten-minute demonstration tape; developing a list of suitable research projects for the series; developing a business strategy and conducting formative evaluation of the pilot. An advisory group and Connecticut Public Television will support the planning work. Multimedia Research will conduct the evaluation.
Educational Web Adventures LLP, representing a collaboration of two educational Web developers and two museum researchers, will conduct research to explore the role of learning style in online informal learning experiences. The study will develop ways of measuring learning style among children ages 10 to 12 and test hypotheses about learning style, activity preferences, engagement and satisfaction. The researchers hypothesize that, when the shape of the learning experience fits an individual's preferred learning style, the experience will be more engaging and more satisfying. The study will examine the following questions through laboratory and online testing: How can children's learning styles be identified? How do children's learning styles affect their preferences for online activities? Do activities that match the individual's preferred learning style result in greater engagement and satisfaction? How can the research findings be applied to the development and design of more successful online learning activities?
IDSolutions, in partnership with the National Association of Health Education Centers (NAHEC) and eight NAHEC member organizations will develop an original project to provide informal science education experiences to children, families and the local community via visual communications' technology. This initiative includes building a technical infrastructure that will connect participating Health Education Centers. It will expand beyond the installation of a network and will focus the bulk of its energy on the technology's application -- generating inquiry-based science experiences through active engagement with content that originates from remote locations. Through the creation of an Interactive Videoconferencing Programming Collaborative (IVPC), IDSolutions, NAHEC, and NAHEC Members will produce and disseminate to our target audience of school-age children, families, community groups and teachers, a high volume of science-related programming. The core content of the initial set of programs will be extracted from one of the nation's most popular life science traveling exhibits called "Grossology." These distance-learning programs will originate from a central "studio" location and will be available during the day, after school, on weekends, during summer breaks and holidays. Supporting this effort will be Advanced Animations (designers of "Grossology" and "Experience Science!"), a science education consulting company.
The North Carolina State University will produce a one-hour film documentary on language diversity in North Carolina for public television and for distribution to public agencies throughout the state. The documentary and associated activities will illustrate the socio-cultural and socio-linguistic heritage of language variation; exemplify the systematic language patterns associated with different regional and ethnic groups and demonstrate the role of language in the construction of cultural identity. In addition to the documentary for public broadcast, footage for particular regional varieties and socio-cultural groups will be compiled into pedagogically useful 20-30 minute vignettes. A workbook for using the materials will also be prepared. In terms of its larger significance and broader impacts, this project addresses a need for informal education about language variation to counter public misunderstandings and stereotypes leading to discrimination based on language differences.
WGBH's Science Unit is requesting funds to produce for NOVA a two-hour television special based on David Bodanis' book "E=mc2: A Biography of the World's Most Famous Equation." Combining dramatic and documentary techniques, the program uses Einstein's iconic equation to explore the physics behind the equation and the nature of the scientific process. A media initiative, an interactive Web site, and an outreach campaign broaden the program's impact beyond the television broadcast. "E=mc2" is intended for prime-time broadcast on PBS in the fall of 2005, to coincide with the centennial of Einstein's "Miracle Year," and should reach an initial audience of seven million viewers. Outreach kits will be made available for free to 16,000 public libraries and 1,000 after-school programs. Notification of educational resources will be sent to all 14,000 high school physics teachers around the country. A formative evaluation of the program and a summative evaluation of the program and outreach materials will ensure that "E=mc2" achieves its ultimate purpose: to enhance public understanding of science and promote scientific careers. Key Project Personnel: Director of the WGBH Science Unit and Senior Executive Producer of NOVA: Paula S. Apsell Writer/Director: Kevin Macdonald Producer: John Smithson Formative Evaluation: Multimedia Research Summative Evaluation: Goodman Research Group
The Wildlife Conservation Society (WCS), the umbrella organization including the Bronx Zoo, will design, develop, fabricate, evaluate and install a long-term exhibition with ancillary public programming about the biology and conservation science of the island of Madagascar. Based in part on long-term scientific research conducted in Madagascar by the WCS, the exhibit will use immersive, interactive exhibit approaches including live plants and animals, as well as an on-line curriculum (Wild Explorations in Science), distance learning expeditions, and an interactive website to engage visitors of all ages in experiencing conservation science and specific examples of science saving wildlife. Visitors will explore unique and beautifully re-created habitats, encounter fascinating animals and learn about concepts such as endemism, island biogeography and biodiversity. The exhibit will serve about 2,000,000 visitors to the Bronx Zoo annually and millions nationwide through on-line curricula and distance learning programs.
This planning grant seeks funding for demonstrating proof of concept for the proposed traveling exhibition "Inside Phoebe's Field." It is an outgrowth of the prior NSF project (9979287) that resulted in an interactive book for middle-school age girls. This project extends the book through exploring the feasibility of using mixed reality in an exhibit format as well as virtual environments using the Internet. Intellectual Merit: The project will further the technology-enhanced three-dimensional storytelling approach by development of selected science exhibit prototypes. The project team combines academic, museum and professional expertise, as well as a partnership with the Girl Scouts of the USA. Broader Impact: This project will provide the ISE field valuable feedback about the use of metaphor in storytelling in a science-based exhibition, as well as about the application of new technologies (virtual reality, augmented reality technologies and interactive electromechanical events) for creating exhibit experiences. At the same time it will further the development of a national traveling science exhibition whose primary target audience will be girls from ages 10 to 13.
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TEAM MEMBERS:
Mitzi VernonKatherine CennamoIrene GoodmanMichael ErmannSteve HarrisonMargarita McGrath
This project is designed to improve communication between scientists and the public focusing on the role of evidence in science. It is a two-year project that includes: 1) implementing a national survey on the public use of science web sites; 2) conducting a national Science Education Outreach Forum bringing together scientists and informal science educators; 3) implementing workshop sessions at a national conference to disseminate lessons learned from the survey and Forum; and 4) developing a prototype website on the role of evidence that will be evaluated for audience engagement and understanding. This project builds on the Exploratorium's prior NSF-funded project (ESI#9980619) developing innovative strategies using the Internet to link scientists and the public using Webcasts, annotated datasets and interactive web resources. Project collaborators include the Pew Internet and American Life Project, Palmer Station, Scripps Oceanographic Institute, FermiLab and the Society of Hispanic Physicists among others. The research and evaluation of the project has the potential for strategic impact by providing new information and models on how science centers can more effectively use the Internet to improve communication between scientists and the public while engaging learners more effectively.
Ironbound Films, Inc. is producing a one-hour PBS television documentary, with ancillary Web site, curriculum and program guides about the causes of language loss, how it affects science and how scientists are responding. Vanishing Voices takes viewers from Native Siberia to Native America, from ancient texts to cutting-edge technology, to demonstrate how scientists record -- even help revive -- the world's tongues. Vanishing Voices is the first film about language loss that addresses the issue as important to science. The ancillary program guide will be designed for use by Native Americans who are interested in studying or reviving their languages. A formative evaluation of the program and a summative evaluation of the program and outreach materials will be conducted by RMC Research Corporation. INTELLECTUAL MERIT: This program is supported in conjunction with the NSF/NEH Interagency Partnership to Document Endangered Languages. The topic is timely and compelling. The production team is well qualified, and they have sought out the support and involvement of the linguistic community and Native Americans involved in reviving their languages. BROADER IMPACT: The project has the potential to educate the public about the crisis of language loss, the scientific and cultural value of linguistic diversity, and the ways in which that diversity can be maintained. With the program's use in classrooms and the program guides targeted to Native Americans, the project has the potential to inspire young linguistic students to get involved in field work and to encourage Native American communities to work with scientists in preserving their dying languages. The teachers guide will imbue science material into the social science curriculum.
This project is a multimedia initiative designed to increase the public and youth understanding of how scientists work. Deliverables include "Pulse of the Planet" radio programs in both English and Spanish; related web news features and photo galleries at National Geographic.com; and formative and summative evaluations of the project. The project will select 27 scientists and citizen scientists (7 of them Latinos) to provide first-person "insider" stories of scientific endeavor using the "audio diary" format. They will be provided with minidisk field recording kits and digital cameras and given hands-on training by the PI. Excerpts from their diaries will be used on the nationally broadcast radio programs and website. Some of these will feature citizen science projects. The project's partners include The Self-Reliance Foundation and the Hispanic Radio Network that will produce Spanish-language adaptations of Pulse of the Planet programs; the National Geographic will create editorial features for its news website; and Citizen Science project partners including Cornell's Lab of Ornithology, and Earthwatch, among others will encourage direct participation in projects linked to the radio and web information. It is estimated that 1.25 million people will hear each of the radio programs and 50,000 unique visitors will read the stories on the web site.
Cornell University, Seavoss Associates, Inc. and the Smithsonian Environmental Research Center (SERC) developed two citizen science projects and related research: 1) "Project Nestwatch" including "Virtual Nestwatch," an online exhibit and data collection project that enables individuals to participate in data collection from their home computers; 2) "National Nest Registry," field-based and focused on species that participants may find in their backyard or local community. The projects increased public understanding of bird biology, ecology, life cycles, environmental issues and the research process while encouraging careers in science.