There are many lenses through which we can measure the value of a museum experience.
There is the satisfaction factor: Did visitors have a good time? Were they engaged? Do they want to return?
There are learning outcomes: Did visitors learn something new? How much did they learn? How did their experience compare to other types of learning experiences?
And there is also meaning-making: Did respondents have a meaningful experience? A memorable one? A connective experience that made them want more?
While all three of these lenses (and many others) are important, meaning-making is
On the first day of the Science and Society course at the Cooperstown Graduate Program in Cooperstown, New York, I present the students with an incandescent lightbulb, with clear glass so one can easily see the filament inside. I ask the students how it works and they are able to tell me that the electricity comes in there, runs through the filament here, heats up, and produces light. Then I take out my iPhone and slide it across the table and ask, “How does this work?” Blank stares abound.
In the 1980s in the United States, the traditional science center business and mission models worked well. Science centers were the most prominent source for informal science learning with financial support from governments and donors and a quasi-monopoly on IMAX films, science store merchandise, and interactive exhibits. A science center’s exhibit department would devise interesting exhibits, and the marketing department simply advertised that content to whatever audience might be interested. From today’s perspective, those were relatively simple times.
Things began to change in the 1990s
This is an extended discussion of the question that appeared in the Viewpoints department of the January/February 2016 issue of Dimensions magazine. It presents perspectives from museums and science centers on using out-of-the-box methods to attract visitors.
Today’s science centers are becoming more aware of changes in their local contexts and are concerned about playing a role in building and contributing to society. The Mechelen Declaration, resulting from the Science Centre World Summit 2014 held in Mechelen, Belgium, clearly expresses this commitment with two of its goals (SCWS, 2014):
1. “We will investigate how to engage even more effectively with local communities and increasingly diverse audiences.”
2. “We will take the lead in developing the best methods for engaging learners and optimizing their education in both formal and
This is a supplement to an article that appeared in the March/April 2016 issue of Dimensions magazine. We asked science centers, museums, and aquariums to share how they are making their facilities and their practices more green and energy efficient, and how they have used these efforts to educate their visitors and communities about energy efficiency and sustainability.
This is an extended discussion of the question that appeared in the Viewpoints department of the May/June 2016 issue of Dimensions magazine. It discusses whether smartphones benefit or detract from the museum experience from a variety of perspectives from the field.
This is a supplement to an article on place-based learning that appeared in the May/June 2016 issue of Dimensions magazine.
In a green park just beyond historic Old Town Fort Collins and bordered by the local public library, Fort Collins Museum of Discovery’s Heritage Courtyard welcomes visitors back to the early years of this Northern Colorado city. Founded as a military outpost in 1864, Fort Collins evolved into a desirable place for pioneers to settle with access to agriculture (fertile soil for sugar beets), goods (along a major train route), and education (home to Colorado’s land-grant
We asked science centers and museums to share their best pieces of advice and most important lessons learned regarding the following: 1) selecting topics and activities for out-of-school time programs, 2) partnering with afterschool providers and other community partners, 3) meeting the needs of underserved communities in out-of-school time programs, and 4) running successful camps or programs during school vacations.
In the 11 years since the inception of the Science Minors and Achievers program, the Museum of Science and Industry (MSI), Chicago, has had plenty of anecdotal evidence that this out-of-school time program has a meaningful impact on its participants. Word of mouth was the strongest driver of recruitment, and teens were open with staff about other aspects of their lives. These and other characteristics suggested a deep connection between teens and the program. As the program grew in popularity and size, the museum wanted to see whether these informal observations survived more rigorous scrutiny
Having been part of the ASTC Equity and Diversity Committee for much of its history, outgoing committee chair Ann Fumarolo has seen the difference equity and diversity initiatives can make. Fumarolo, who serves as president and CEO of Sci-Port: Louisiana’s Science Center in Shreveport, spoke to Dimensions about the importance of maintaining a diverse staff and engaging audiences of all backgrounds, as well as the work the field still has to take on.
The majority of countries in the world have seen a rise in immigration since the beginning of this century. Between 2000 and 2013, the number of international migrants increased in 165 countries or areas, according to the Organization for Economic Cooperation and Development and the UN Department of Economic and Social Affairs. In 2015, there were 244 million international migrants around the world, the largest proportion of which lived in the United States, followed by Germany, the Russian Federation, Saudi Arabia, the United Kingdom, and the United Arab Emirates, according to the UN.
As