There are many lenses through which we can measure the value of a museum experience.
There is the satisfaction factor: Did visitors have a good time? Were they engaged? Do they want to return?
There are learning outcomes: Did visitors learn something new? How much did they learn? How did their experience compare to other types of learning experiences?
And there is also meaning-making: Did respondents have a meaningful experience? A memorable one? A connective experience that made them want more?
While all three of these lenses (and many others) are important, meaning-making is perhaps the toughest to measure. Yet it is, quite possibly, the one that best begins to assess the deepest impact of museums in the lives of individuals.
Associated Projects
TEAM MEMBERS
Susie Wilkening
Author
Reach Advisors
Citation
ISSN
:
1528-820X
Publication Name:
ASTC Dimensions
Volume:
17
Number:
3
Page Number:
26-31
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