In this article, Emily O'Hara, education associate and marking assistant, and Beth Krusi, director of marketing and communications, both at the Montshire Museum of Science (Norwich, Vermont), share their perspective on the importance of repeat visitation. O'Hara and Krusi describe how they use evaluation to refine new and existing exhibits to encourage repeat visitation.
In this article, twelve museum and exhibit directors of leading institutions in the world share their exhibition philosophy. These individuals describe how they develop exhibits to meet content and learning objectives, how they design exhibits thoughtfully to meet these goals and how they evaluate the success of the exhibits. Museums featured include the Finnish Science Centre (Vantaa), The Wild Center (Tupper Lake, NY), Sciencenter (Ithaca, NY), INSPIRIA Science Center (Norway), Explora (Albuquerque, NM), Montshire Museum of Science (Norwich, Vermont), Phaeno (Germany), CuriOdyssey (San Mateo
This article describes the research effort of ASTC and Reach Advisors to explore the motivations and engagement levels of visitors to science museums. The team discovered surprising and telling information about mothers who visit with their children. This article explores the survey methodology, key findings including helpful terms to describe four types of visitors, and conclusions with recommendations.
In this article, Carlos Plaza, exhibit developer and bilingual communications specialist at the Miami Science Museum, summarizes the museum's general guidelines and strategies for writing and designing bilingual exhibitions. These guidelines address label hierarchy, personnel (translators and editors), interpretation vs. translation, regional variation, and layout and design.
In this article, science center and museum professionals, artists, and educators from around the world share their projects, programs, exhibitions, and initiatives that combine science and art.
In this article, Julie Bowen, vice president, content, at TELUS Spark in Calgary, Alberta, Canada, explores the current state of exhibitions in the field and speculates on the future direction of exhibits. Bowen discusses new innovative trends in the field.
Science Under Sail: Russia's Great Voyages to America 1728-1867 opened in May 2000 at the Anchorage Museum of History and Art (AMHA) for a five-month run. Developed by Curator Barbara Sweetland Smith and designed by Presentation Design Group, Science Under Sail was a 5,340-square-foot exhibition consisting of 44 elements, including text and graphic panels, cases with artifacts and specimens, audio stations, ship models, dioramas, and interactive elements. Overhead banners separated the exhibition into five sections: Why did they sail? Where did they go? How did they get there? What did they
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TEAM MEMBERS:
Beverly SerrellAnchorage Museum of History and Art
In 1998, the Exploratorium staff submitted a proposal to the National Science Foundation to develop a collection of life science exhibits "to offer science center visitors new ways to explore characteristics shared by all living things." The intention was to combine existing Exploratorium components as well as new exhibits and emphasize in the exhibit collection "that all life, no matter how diverse, shares common essential traits." This proposal was one of a series planned to develop permanent exhibits at the Exploratorium. The evaluation was intended to document several aspects of visitors'
Underground Adventure opened at The Field Museum in March 1999. Covering 15,000 square feet, it continues to be a major draw in the museum. Determining the extent to which the exhibition is achieving its original goals and assessing the nature of its visitor experience will help us plan for future modifications. The Field Museum asked Selinda Research Associates (SRA) to plan, set up, and conduct such a final summative/remedial evaluation. We collected data from November 1999 through June 2000 using a naturalistic methodology and qualitative methods. A qualitative approach to visitor research
This report summarizes the evaluation of the first 20 months of the National Science Foundation-funded tour of the Traveling Experiment Gallery. The Traveling Experiment Gallery is the touring version of Science Museum of Minnesota's successful core science hall, the Experiment Gallery. The evaluation of the Traveling Experiment Gallery was conducted using naturalistic inquiry methodology. Depth interviews were conducted with 28 staff and six volunteers at the five museums and science centers which have hosted the exhibition. The evaluators also spent almost 30 hours observing visitors, floor
Agents of Change is a $40 million initiative that will transform more than 25% of the Ontario Science Centre's public spaces over a three-year period. This will involve renewing key exhibit spaces, creating new approaches to visitor experiences, deepening and extending partnerships province-wide, and making significant architectural improvements to the science centre's building. Seven major new areas will feature content that explores the theme "Solving 21st Century Problems." Through the compelling experiences offered in these seven new spaces, young people will be exposed to the attitudes
Evaluation of the Space Command Exhibit began in October 2002 with a tracking and timing study. A random sample of 100 visitors to the exhibit was tracked and timed. A member of a visiting group was selected at random as the subject. Subjects were tracked from station to station and the time spent at each exhibit or panel was recorded. This gives a measure of the relative attracting and holding power of each exhibit station. After a subject completed a visit, a "sweep" count was made, which involved counting the number of people at each exhibit station. Sweeps give another measure of the
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TEAM MEMBERS:
Minda BorunFranklin Institute Science Museum