In this article, Marilyn Hood of Hood Associates debunks seventeen common misconceptions held by museum professionals. Topics include visitor behavior, visitation trends, and evaluation methods.
In this article, Jacksonville State University's Bill Ford discusses findings from three studies that suggest that self-reports are often inaccurate if they are not validated. There are often differences between stated preferences of visitors and their actual behavior.
In this article, Jacksonville State University's Stephen Bitgood responds to nine commonly misconceptions about evaluation. Bitgood cites recent research findings related to visitor evaluation theories and approaches in museums/zoos.
In this article, Jacksonville State University's Stephen Bitgood responds to seven commonly-held beliefs about visitors. Bitgood cites recent research findings to explain visitor behavior in museums/zoos.
In this article, Marilyn Hood, Ph.D. of Hood Associates investigates the public's perception of museums. Hood examines about 200 clippings that mention the word "museum" and sorts these clippings under four main topics: (1) something is deficient/unworthy/to be avoided because it is a museum; (2) something is positive/worthwhile/beneficial because it is not a museum; (3) generally uncomplimentary references; and (4) generally complimentary invocations.
In this article, Jacksonville State University's Stephen Bitgood discusses an evaluation study of a "Falling Feather" gravity-themed exhibit at a science museum. Bitgood shares key findings from the evaluation, which revealed several problems with the exhibit.
Museum professionals have become increasingly interested in the behavior of their visitors--why the come, what they do while in the museum, and what they take with them from the experience. Research is beginning to provide evidence for the common-sense notion that all vistiors are not alike (e.g., Diamond, 1979; Dierking et. al., in review; McManus, 1987). The two studies reported here represent attmeps to better understand the gross outlines of family behavior in natural history museums. The first is a follow-up to an earlier study suggesting that visitors' behavior is strongly influenced by
From the Proceedings of the 1990 Annual Visitor Studies Conference. This article describes some of the challenges inherent in assessing meaningful museum learning.
A multifaceted evaluation study was conducted of the 2,000-square-foot exhibit "Darkened Waters: Profile of an Oil Spill" between September 14 and October 12, 1991, at the Oakland Museum, Natural Sciences Department. "Darkened Waters" is the second generation of an exhibit originally conceived and built by the Pratt Museum in Homer, Alaska, to provide information and a forum for the environmental impact of the 1989 Exxon Valdez oil spill. The exhibit will travel to the Smithsonian Institution in December 1991, and will be available to other institutions through the Association of Science
New and developing science centers make up a significant percentage of ASTC membership. They often have limited funds, facilities, exhibits, education programs and experience developing and operating a science center. These institutions desire ready-to-use exhibits, demonstrations and education materials, as well as management workshops concerning the basic operation of a science center. This project proposes the formation of a Science Carnival Consortia, a partnership of the Pacific Science Center and five to eight new and developing science centers. Building on the success of the Pacific Science Center's Science Carnival, Consortia members: (1) Obtain twenty to forty Science Carnival exhibits (2) Obtain six ready-to-use demonstrations (3) Obtain supplementary education materials (4) Obtain appropriate training regarding the implementation and maintenance of the above items (5) Participate in a week long management workshop at the Pacific Science Center (6) Receive ongoing consultation with Pacific Science Center Staff (7) Participate in three annual meetings of Consortia members The project also produces a Science Carnival "cookbook" which provides instructional for fabricating and maintaining all exhibits in Science Carnival, plus scripts and material lists for each demonstration, and enrichment class. The project also evaluates the success of this model for serving other new and developing science centers.
The Association of Science-Technology Centers, in partnership with the Franklin Institute Science Museum, requests $360,523 from the National Science Foundation in support of a major hands-on traveling exhibition about global climate change. The 3,500-square-foot exhibition will provide a broad public with accurate, balanced scientific information about global warming and insight into its economic and social context. In so doing, it will help to spark interest in science and mathematics among the many young museum visitors who are concerned about the future of our environment. Approximately 2,000,000 citizens will visit the exhibition during its two-year tour of 11 U.S. science museums. Workshops conducted at each site before the exhibition arrives and educational materials to supplement program planning will assist host museums in broadening the exhibition's impact. ASTC and the Franklin Institute have a history of highly successful collaborative traveling exhibition projects. We will be assisted by a group of eminent advisors, a leading developer of hands-on science exhibits, and the Museum's experienced team of exhibit evaluators. The exhibition may serve as a model for other museums that are now developing permanent exhibitions about environmental issues and other topic issues in science.
Produce an exhibition that will lead visitors, particularly 140,000 school children each year, to explore and understand modern audio technology. The exhibition capitalizes on the great popularity of recorded music (every student seems to carry a Walkman tape or disc player), to encourage hands-on exploration of audio technologies from microphones to compact disc players. Further visitor inquiry, using a computer-based system developed by the Hall of Science, will encourage an understanding of the underlying principles. The prototype of this "Science Link" system, now in use, has already drawn replication inquiries from 84 science-technology centers, educational institutions, and advertising agencies. Develop additional exhibit techniques that will allow the hands-on investigation of phenomena that cannot be directly observed. Techniques linking computer simulations directly to the physical exhibits will encourage investigation of phenomena that cannot be directly observed. While contemporary electronic technology has become more and more pervasive, its inner workings have become less and less accessible to the layman. In addressing audio technology as typical of this challenge, the project will have applications to many fundamental and applied topics, and will find wide use in science centers and other settings.