In an effort to learn more about ways the Museum of Science can revise its existing comment card system so that it can better monitor the quality of the visitor experience, the Museum of Science Research and Evaluation Department, under the guidance of the Visitor Services division, set out to accomplish the following goals: Develop a detailed system for coding comments provided through the museum's existing electronic and physical comment cards; Determine the main visitor concerns that were expressed through the current comment card reporting system; and Explore how alternative sampling
During the summer of 2007, the Science Museum of Minnesota carried out a summative evaluation of the Kitty Andersen Youth Science Center's Park Crew program. The purpose of the evaluation was to understand how the youth staff implemented activities in the museum's Big Back Yard and what they learned about earth-surface processes, teaching others, and STEM careers. A mixed-methods design was used to gather evaluative data. Data collection methods included observations of youth presenting activities to visitors and pre- and post-interviews with the youth. A total of 11 youth (sophomore through
This study was designed to assess qualitative and quantitative impacts that the enactor program has on visitor experience at the Denver Museum of Nature and Science (DMNS), using two temporary exhibitions (Benjamin Franklin: In Search of a Better World and Titanic: The Artifact Exhibition) as examples. Of interest was capturing the unique visitor experience that enactors provide by combining visitor engagement, education and interaction. In turn, this affords opportunities to better consider enactor and/or theater-based programming for other areas of the Museum (temporary and permanent) in the
This summative evaluation report aims to examine the impact of Travels in the Great Tree of Life, a temporary exhibition at the Yale Peabody Museum of Natural History. The 1000-square-foot exhibition seeks to convey concepts of phylogenetic relationships based on recency of common ancestry. In addition, its goal is for visitors to come away with an understanding of the vast scope and complexity of the Tree of Life (herein referred to as ToL) and some practical applications of ToL research. Data collection employed a mixed methods approach. Structured exit interviews were conducted with 102
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Ellen GiustiYale Peabody Museum of Natural History
The Sports Legends Museum at Camden Yards approached Randi Korn & Associates, Inc. (RK&A) to conduct visitor research. This project was one of several the Museum engaged in to better understand its audience. Data were collected between May and July 2008 through 319 standardized questionnaires and 34 in-depth interviews with groups of visitors. While a "sports museum" is a focused type of museum, one major consideration was whether sports museum visitors are homogenous, prompting us to ask, what types of sports fan does the Sports Legends Museum at Camden Yards attract? To answer this, RK&A
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Randi Korn & Associates, Inc.Sports Legends Museum at Camden Yards
Liberty Science Center (LSC) received National Science Foundation (NSF) funding to develop, install and evaluate a 12,800-square foot, two-story permanent exhibition about skyscrapers. Skyscraper! is meant to showcase the architectural design and engineering, physics, and urban-related environmental science of skyscrapers. The Institute for Learning Innovation (ILI), a Maryland-based research and evaluation organization that focuses on lifelong learning in informal or free-choice settings, was contracted to conduct the summative exhibition evaluation. The purpose of the summative evaluation
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Kerry BronnenkantLiberty Science CenterClaudia Figueiredo
The University of Pennsylvania Museum received a grant from the National Science Foundation to develop, install, and evaluate an exhibition on human evolution. The exhibition, entitled Surviving: The Body of Evidence, opened in May, 2008. It was produced and first exhibited in Philadelphia at the University of Pennsylvania Museum of Archeology and Anthropology and will travel to other venues across the United States. Surviving is a ground-breaking exhibition which looks at contemporary human beings in the context of their evolutionary history. Containing approximately 4,000 square feet of
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Minda BorunUniversity of Pennsylvania Museum of Archeology and Anthropology
This front-end evaluation study provided information about how potential visitors to the Dena'ina exhibition (scheduled to open at the Anchorage Museum in 2010) might think and feel about the exhibition's themes. Twenty interviews were conducted with a diverse group that included people with Dena'ina and other Native American cultures. The key findings were: There was a lot of diversity about what participants knew, or didn't know, about the Dena'ina, and how the Dena'ina culture was similar to others. People knew about the effects of contact on religion, education, and dress. Non-Natives (as
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation to inform the reinstallation of the Ancient Latin America Hall. The study was conducted to examine visitors' experiences in the current exhibition, the nature of their connection with the objects on view, and their needs and preferences for interpretation. In-depth interviews were conducted with 20 English-speaking and 20 Spanish-speaking visitor groups, using a quota sampling method. Visitors were intercepted as they exited the current Ancient Latin America Hall
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Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
resourceevaluationMuseum and Science Center Exhibits
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct concept testing to inform the reinstallation of the Cenozoic/Age of Mammals Hall. The study was designed to examine visitors' perceptions and understanding of potential content, including their engagement with and knowledge of fossils, in general, and fossil mammals, in particular, and their familiarity with climate change. Open-ended, in-depth interviews were conducted with a random sample of English- and Spanish-speaking drop-in Museum visitors as they entered the existing Cenozoic/Age
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Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
resourceevaluationMuseum and Science Center Exhibits
Children's Museum of Houston (CMH) contracted with Randi Korn & Associates, Inc. (RK&A) to evaluate Cyberchase: The Chase is On!--a National Science Foundation-funded exhibition designed to facilitate children's development of mathematical strategies and build their confidence in using these strategies in daily life. The exhibition used the popular children's television show, Cyberchase, as a vehicle to facilitate this learning. CMH identified the exhibition's target audience as children between the ages of 5 and 10 years, with an emphasis on children 7 years and older. To document the
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Randi Korn & Associates, Inc.Children's Museum of Houston
Chicago Children's Museum (CCM) contracted with Randi Korn & Associates, Inc. (RK&A) to evaluate Skyline a National Science Foundation-funded exhibition designed to facilitate family learning of Science, Technology, Engineering, and Math (STEM) concepts relevant to building stable structures. RK&A conducted all three phases of evaluation for Skyline front-end, formative, and summative; select findings from the summative evaluation are presented here. Skyline's target audience is families with children between the ages of 5 and 10 years of age. RK&A conducted 100 observations of children in the
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Randi Korn & Associates, Inc.Chicago Children's Museum