This article summarizes methods and key findings of a study conducted as part of the planning for a proposed museum on The Southeastern Native Americans. Researchers assessed visitor interest in Native American exhibitions, the general public's knowledge, interests, and misconceptions about Native Americans, and potential audiences for the museum.
This article discusses a 1988-1990 study that analyzed the effectiveness of a collaborative effort between a museum and a school system to build an integrated curriculum package. The partners included the York County School System (VA) and the Yorktown Victory Center (operated by the Jamestown-Yorktown Foundation). The theme of the curriculum was 18th Century Medicine and the unit was designed to enhance the science, math, and social studies instruction of fourth graders.
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TEAM MEMBERS:
Ronald GieseJudy Davis-DorseyJoseph Gutierrez
In this article, John H. Falk, Ph.D., of Science Learning, Inc., discusses leisure decisions influencing African-Americans use of museums. Falk cites findings from two research studies that investigated the relative importance of a variety of critical variables postulated at possible reasons for the under-utilization of museums by African-Americans.
In this article, Jacksonville State University's Stephen Bitgood describes a study that investigated the impact of a museum visit on university students. Bitgood's report focuses on the racial similarities and differences in the students' responses.
In this article, Jacksonville State University's Amy Cota and Stephen Bitgood present abstracts of papers and articles on museum studies focused on memory.
In this article, Jacksonville State University's Ann Cleghorn summarizes a 1993 "Museum Management and Curatorship" article written by Paulette M. McManus. The article cites findings from a study of visitor's memories as indicators of the impact of museum visits. The study analyzed visitors ages 8-50 years, who visited "Gallery 33, A Meeting Ground of Cultures in the Birmingham Museum and Art Gallery," an exhibition about human society and includes materials on beliefs, values, customs, and art from around the world.
In this article, Jacksonville State University's Stephen Bitgood provides a brief overview of the psychology of memory as it relates to visitor studies professionals. Bitgood outlines stages of memory, types of memory, other memory concepts, knowledge and exhibit experiences, and the measurement of memory.
In this article, Jacksonville State University's Amy Cota and Stephen Bitgood address the following evaluation questions: (1) Would label reading decrease when the number of labels is increased? (2) Do groups who visit in families behave differently than groups composed of adults only? and (3) Do label readers view exhibit objects longer than nonreaders? The researchers share findings from a study that evaluated these questions in the Egyptian Mummy gallery at the Anniston Museum of Natural History.
In this article, Susan Fisher of the Harn Museum of Art and John J. Koran, Jr. of the Florida Museum of Natural History discuss their study designed to demonstrate the feasibility of conducting evaluations at archeological sites. Specifically, the researchers conducted a summative evaluation of epistemic curiosity and knowledge of Spanish speaking and non-Spanish speaking visitors to the Maya site of Uxmal in the Yucatan Peninsula of Mexico.
In this article, Petra Seidensticker and Heiner Treinen, both of Universitat Bochum, discuss their evaluation work of the 1995 exhibition "Im Takt der Maschine," of the Deutsche Arbeitsschutzausstellung (German Exhibition for Safety on the Job, abbr. DASA) run by the Bundesanstalt fur Arbeitsschutz and Unfallforschung (Federal Institution for Worker Safety and Accident Research, BAU) in Dortmund. The purpose of the exhibition is to graphically familiarize visitors with important problems of worker safety in industrial production.
In this article, Bernhard Graf discusses the work of the Institut fur Museumskunde (Institute of Museum Studies), a division of the Staatliche Museen (State Museums) in Berlin. The Institut is devoted to research and documentation in the various areas of museum work, defined by the scientific disciplines relevant to the individual project.
In this article, Marilyn G. Hood of Hood Associates, discusses the importance of high response rates to museum audience research. Hood argues that museums can produce more reliable, accurate measurements of their work by becoming knowledgeable about about questionnaire design, sampling, and appropriate response rates.