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Peer-reviewed article

High Response Rates Are Critical to Museum Audience Research

May 1, 1996 | Exhibitions
In this article, Marilyn G. Hood of Hood Associates, discusses the importance of high response rates to museum audience research. Hood argues that museums can produce more reliable, accurate measurements of their work by becoming knowledgeable about about questionnaire design, sampling, and appropriate response rates.

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  • Marilyn G. Hood
    Author
    Hood Associates
  • Citation

    ISSN : 0892-4996
    Publication Name: Visitor Behavior
    Volume: 11
    Number: 2
    Page Number: 15
    Resource Type: Research Products
    Discipline: Education and learning science | Social science and psychology
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Museum and Science Center Exhibits

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