In this article, Marilyn G. Hood of Hood Associates, discusses the importance of high response rates to museum audience research. Hood argues that museums can produce more reliable, accurate measurements of their work by becoming knowledgeable about about questionnaire design, sampling, and appropriate response rates.
Document
TEAM MEMBERS
Marilyn G. Hood
Author
Hood Associates
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
11
Number:
2
Page Number:
15
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