Historically sharks have been seen either as a source of income through harvesting, or as a nuisance and danger. The economic value of sharks has traditionally been measured as the total value of sharks caught for liver oil, fins, or meat for consumption. Sharks have also been killed to near extinction in cases where they were seen as a threat to fisheries on other species. This is illustrated by the mass extermination of Basking Sharks (Cetorhinus maximus) in British Columbia. They were seen as a nuisance to fishermen as they got entangled in gill nets during the salmon fishing season
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TEAM MEMBERS:
Peter MierasChris H. ClarkMichael BearGina HodginBoone Hodgin
Campaigns by zoos, aquariums, and other civil society organizations are an important tool for promoting social changes that benefit the environment. Here, we evaluate a global biodiversity education campaign's impact through a repeated-measures survey of nearly 5000 visitors to 20 zoos and aquariums located in 14 countries. By comparing visitors’ pre- and post-visit responses combined across respondents, we found significant aggregate improvements in their biodiversity understanding and their knowledge of actions to help protect biodiversity. Respondents who reported seeing the education
Zoos and aquariums aim to achieve lasting impact on their public audiences’ awareness of biodiversity, its value, and the steps they can take to conserve it. Here, we evaluate the long-term educational impact of visits to zoos and aquariums on biodiversity understanding and knowledge of actions to help protect biodiversity. A minimum of two years after completing a repeated-measures survey before and after visiting a zoo or aquarium, the same participants were invited to take part in a follow-up online survey. Despite the small number of respondents (n = 161), our study may still represent the
Historically sharks have been seen either as a source of income through harvesting, or as a nuisance and danger. The economic value of sharks has traditionally been measured as the total value of sharks caught for liver oil, fins, or meat for consumption. Sharks have also been killed to near extinction in cases where they were seen as a threat to fisheries on other species. This is illustrated by the mass extermination of Basking Sharks (Cetorhinus maximus) in British Columbia. They were seen as a nuisance to fishermen as they got entangled in gill nets during the salmon fishing season
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TEAM MEMBERS:
Peter MierasChris Harvey-ClarkMichael BearGina HodginBoone Hodgin
Interpretation is a critical aspect of any zoo or aquarium’s educational mission. This study evaluated the impact of Tiger Trail, a new habitat for Sumatran tigers at the San Diego Zoo Safari Park featuring an immersive environment where the visitor’s journey unfolds through a storyline narrative. The study measured visitor knowledge of key messages, recall of interpretive elements, and reaction to the exhibit and found that Tiger Trail visitors demonstrated significantly more knowledge of the exhibit’s key messages relative to a matched comparison group.
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TEAM MEMBERS:
James Marshall
resourceresearchProfessional Development, Conferences, and Networks
A collaboration between two North Carolina state agencies allows in-school and out-of-school educators to share knowledge, engage students in in-school and out-of-school opportunities, and develop learning communities to advance science education in the state.
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TEAM MEMBERS:
Debra HallBenita TiptonLisa TolleyMarty Wiggins
Citizen science continues to grow, potentially increasing competition among projects to recruit and retain volunteers interested in participating. Using web analytics, we examined the ability of a marketing campaign to broaden project awareness, while driving engagement and retention in an online, crowdsourced project. The campaign challenged audiences to support the classification of >9,000 pairs of images. The campaign was successful due to increased engagement, but it did not increase the time participants spent classifying images. Engagement over multiple days was significantly shorter
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TEAM MEMBERS:
Alycia CrallMargaret KosmalaRebecca ChengJonathan BrierDarlene CavalierSandra HendersonAndrew Richardson
In 2016, more than 120 National Park Service (NPS) units conducted BioBlitzes, supported by a collaboration between The National Geographic Society and the National Park Service. The Lawrence Hall of Science conducted an evaluation of participant and park outcomes at the cornerstone BioBlitz throughout the National Capital region, at the large (regional) Showcase BioBlitzes, and at additional events at National Parks across the US. The report includes a description of the evaluation project, case studies from 3 BioBlitzes, findings, recommendations, and the instruments used to measure