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Peer-reviewed article

Exploring our Interpretive Practice: An Impact Evaluation

January 1, 2017 | Public Programs, Exhibitions
Interpretation is a critical aspect of any zoo or aquarium’s educational mission. This study evaluated the impact of Tiger Trail, a new habitat for Sumatran tigers at the San Diego Zoo Safari Park featuring an immersive environment where the visitor’s journey unfolds through a storyline narrative. The study measured visitor knowledge of key messages, recall of interpretive elements, and reaction to the exhibit and found that Tiger Trail visitors demonstrated significantly more knowledge of the exhibit’s key messages relative to a matched comparison group.

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  • James Marshall
    Author
    San Diego State University
  • Citation

    ISSN : 1040-5208
    Publication Name: International Zoo Educator's Journal
    Volume: 52
    Page Number: 23-26
    Resource Type: Research Products
    Discipline: Ecology, forestry, and agriculture | Life science
    Audience: General Public | Museum/ISE Professionals
    Environment Type: Public Programs | Aquarium and Zoo Programs | Exhibitions | Aquarium and Zoo Exhibits

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