Interpretation is a critical aspect of any zoo or aquarium’s educational mission. This study evaluated the impact of Tiger Trail, a new habitat for Sumatran tigers at the San Diego Zoo Safari Park featuring an immersive environment where the visitor’s journey unfolds through a storyline narrative. The study measured visitor knowledge of key messages, recall of interpretive elements, and reaction to the exhibit and found that Tiger Trail visitors demonstrated significantly more knowledge of the exhibit’s key messages relative to a matched comparison group.
Associated Projects
TEAM MEMBERS
James Marshall
Author
San Diego State University
Citation
ISSN
:
1040-5208
Publication Name:
International Zoo Educator's Journal
Volume:
52
Page Number:
23-26
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