From the Proceedings of the 1992 Annual Visitor Studies Conference. Reviews a study, conducted as part of a formative evaluation of an HIV/AIDS exhibit developed by the New York Hall of Science, which was designed to investigate two issues: 1) What is the current state of youth awareness of the mechanisms by which condoms help prevent the spread of HIV and other sexually transmitted diseases; and 2) Which of two exhibit designs most efficiently communicates concepts related to HIV sexual transmission prevention. A copy of the survey used in the study is included in the appendix of this report.
Genetics was developed by The Tech staff in collaboration with Stanford University and was funded by the National Institutes of Health Science Education Partnership Award (SEPA) program. The evaluation documents the impact and effectiveness of the exhibition using timing and tracking observations and exit interviews. It also examines the partnership between The Tech and Stanford University through interviews with graduate students, who conduct programs in the exhibition, and their supervisor (results are not included in this summary).
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TEAM MEMBERS:
Randi KornThe Tech Museum of Innovation
Our project for the Seattle Aquarium was to complete an exploratory evaluation of the Harbor Seal Talks, an element of the Marine Mammal Talks programming. These talks are conducted by either staff biologists speaking from within the seal enclosure or by “dryside” interpretive staff speaking from the audience in dialogue with the biologists. This evaluation was requested by the Interpretation Department to ascertain what the general content of the talks is currently, whether specific conservation messages are being transmitted, and how engaged audiences are in the talks. Our study found that
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TEAM MEMBERS:
Lissa KramerColleen LenahanHal KramerSeattle Aquarium
Purpose: To determine the effectiveness of the Evolution Wall and Research Highlight exhibit in conveying the main topics of the exhibit: biodiversity and the research of Burke curators. Evaluation Questions: 1.What is the nature of Evolution Wall and Research Highlight use by visitors? What draws their attention? 2.Do visitors understand that the exhibit is about evolution and biodiversity? 3.To what extent are visitors aware that Burke curators are involved with and conduct current research? Key Findings: 1.The Evolution Wall and the photos were the most interesting components of exhibit for
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TEAM MEMBERS:
Ari EinbinderAmy DygertDylan HighBurke Natural History Museum
This report presents the findings from a front-end evaluation prior to a renovation of the harbor seal habitat at the Seattle Aquarium. The study was undertaken to help Seattle Aquarium staff measure visitor knowledge of harbor seals, as well as illustrate visitor use of the current exhibit space. The intent was to inform the content of exhibit interpretive materials as well as provide a baseline for a summative study evaluating the success of changes made to the exhibit. Methodology Data was collected in February 2012 by a team of 10 first-year graduate student data collectors along with the
The Washington Park Arboretum (WPA) in Seattle is a 230 acre expanse of land which abuts Lake Washington. Apart from the Japanese Garden, admission into the arboretum is free and access points into the park are numerous. As such, tracking visitorship is challenging. For this front-end study the focus was on visitors at the Graham Visitor Center entry point. This point-of-entry has the benefit of both a parking lot and an established facility, allowing for a large amount of visitor data to be collected in a relatively short amount of time. The goal of this study was to better understand who
The Minnesota Department of Natural Resources (DNR) MinnAqua program educates the state's youth about angling and aquatic resources. In 2001, MinnAqua developed a Leaders' Guide so educators could carryout MinnAqua activities in their own setting. As part of the development process, a formative evaluation was undertaken to answer the questions: (a) To what extent are MinnAqua's rewrite guidelines addressed in individual lessons and the Leaders' Guide as a whole?, and (b) To what extent does the Leaders' Guide meet the educational needs of intended users in both formal and informal
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TEAM MEMBERS:
Amy Grack NelsonMinnesota Department of Natural Resources
In 2006, the Science Museum of Minnesota carried out a formative evaluation of the traveling exhibition, Disease Detectives. Disease Detectives features an immersive environment where visitors investigate a case by meeting a patient (an interactive mannequin), interpreting lab tests, and exploring specific environments to learn more about disease transmission and prevention. Each case highlights a different mode of disease transmission and the relevant illnesses. The purpose of this evaluation was to look at the usability and learning outcomes of one of the three proposed scenarios for the
Evaluation of the impact of a major redevelopment of the zoo's existing African Savanna Exhibit. A major focus of the evaluation was assessing the effectiveness of a new "cultural interpreter" program.
Goodman Research Group, Inc. (GRG) conducted summative evaluation of the Journey to Planet Earth: The State of the Ocean's Animals project. GRG has served as external evaluator for Journey to Planet Earth since 1999. Journey to Planet Earth is a PBS series that explores the fragile relationship between people and the world they inhabit. The most recent evaluation included two components: 1) a viewer study of the Ocean's Animals episode in the series (hosted and narrated by Matt Damon), and 2) an evaluation of the outreach initiative that complemented the series. The broad goal of the
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TEAM MEMBERS:
Marianne McPhersonElizabeth BachrachIrene F GoodmanScreenscope, Inc.American Association for the Advancement of Science
We expect people to look different. And why not? Like a fingerprint, each person is unique. Every person represents a one-of-a-kind, combination of their parents', grandparents' and family's ancestry. And every person experiences life somewhat differently than others. Differences - they're a cause for joy and sorrow. We celebrate differences in personal identity, family background, country and language. At the same time, differences among people have been the basis for discrimination and oppression. Yet, are we so different? Current science tells us we share a common ancestry and the
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TEAM MEMBERS:
Randi KornAmerican Anthropological Association
Summative evaluation of the NSF- and NEH-funded Hunters of the Sky exhibition, including remedial, timing and tracking, and summative. The 5,000 square foot exhibition takes a science and humanities perspective on birds of prey. A particular focus of the evaluation was the exhibition's impact on "getting visitors to explore their own values and beliefs about the human relationship to the natural world" as well as "getting visitors to critically examine questions of economics, public policy, and environmental ethics related to the survival of raptors and their habitats." Sample data collection
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TEAM MEMBERS:
Deborah PerryKarla NiehusScience Museum of Minnesota