This paper deals with two major audience research projects. One is a community perceptions study conducted by telephone with citizens of St. Louis city and county in 1990 by the Missouri Botanical Garden. The second is a year-long on-site visitor study at the Henry Ford Museum and Greenfield Village in Dearborn, Michigan. Both studies were designed, analyzed, and interpreted by Marilyn G. Hood of Hood Associates. Dr. Hood will present the settings in which these two projects were accomplished and describe how they were carried out; Ernestina Short, Community Liaison for the Missouri Botanical
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TEAM MEMBERS:
Marilyn G. HoodErnestina ShortG. Donald Adams
This paper discusses the whole evaluation process and draws from a new communications evaluation program which covers live communication programs as well as exhibitions at Parks Canada, Quebec Region. This paper address the client's role and the evaluator's conduct: addressing a request, choosing a consultant, giving support, and applying results.
This paper outlines findings from a 1990 survey conducted by the American Association of Zoological Parks and Aquariums (AAZPA), specifically related to the prevalence and value of teacher training programs at accredited AAZPA institutions.
This paper outlines the methodology and findings of a study that analyzed the effects of zoo-based educational approaches on the knowledge of, and attitude toward, wildlife conservation among Colombian fourth-grade students (9 to 11 years of age). The rationale behind the study was that direct experience, coupled with adequate preparation and reinforcement, should improve children's knowledge of, and attitudes toward wildlife.
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TEAM MEMBERS:
Teresa Gutierrez de WhiteSusan K. Jacobson
In this paper, researchers from Colorado State University (CSU) discuss rising concern of public land managers, ranchers, and the general public about public lands grazing and the conflicts that arise between industry and recreation-seeking citizens. The authors present findings from a research project conducted under a cooperative agreement between the College of Natural Resources at CSU, the Grand Mesa/Uncompaghre National Forest, and the Rocky Mountain Forest Experiment Station. The first phase of this research was a visitor perception study conducted on the Big Cimarron Allotment in
This paper discusses a collaboration between the Brooklyn Children's Museum and Brooklyn Botanic Garden on a series of educational programs and exhibits entitled "Breaking Ground." Developers aimed to create programs to teach basic science principles related to botany, ethnobotany, and urban ecology, promote urban children's understanding of the importance of plants to humans, biologically and culturally, and foster positive environmental ethics in children 6 to 12 years of age. Findings from a research study to support the development of these programs are briefly outlined in this paper.
In this paper, Charles A. Lewis, retired from the Morton Arboretum, discusses why and how visitors interact with botanical gardens and arboreta, places that provide natural ambiance as well as learning opportunities. Lewis argues that these types of "green museums" must recognize the psychological and physiological aspects of their landscapes that provide broader experiences for visitors.
In this paper, researchers at Monterey Bay Aquarium share findings from a study of self-guided school groups. This report focuses the meaning of "running amok" as it applies to these self-guided school groups and questions general assumptions about self-guided school groups.
This paper discusses the obstacles that the Philadelphia Zoo confronted when they attempted to evaluate and develop a series of interactive activity kits called "Explore-A-Zoo." The kits aimed to encourage families with children aged 3-9 to interact together in front of exhibits while at the same time improve their science process skills. This paper describes the challenges staff encountered while interviewing preliterate 3-5 year olds as well as highlights two data collection methods that they found successful.
In this paper, researchers at the Brookfield Zoo present a case study in evaluating a technology project involving partnerships between museums and formal education. THe focus is on the multiple-method design, which was required in order to work with all participants, from funders to educators, to teachers and students. A set of tools, from traditional surveys through teacher-led performance assessments, was used to measure student learning, teacher satisfaction, and effective implementation of technology and museum content into quality Web pages. The authors share their experiences to help
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TEAM MEMBERS:
H. Elizabeth Stuart PerryCarol D. Saunders
This paper discusses efforts at the New England Aquarium to attract multicultural audiences, with projects like the Lake Victoria exhibit. This NSF-funded, collaborative project, centered on Lake Victoria in East Africa, addresses the aquarium's lack of representation by racial minorities, specifically Boston's African-American community.
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TEAM MEMBERS:
Jason J. DrebitkoGillian NelsonVisitor Studies Association
In this article, researchers from Ohio State University discuss evaluation methods and findings of a study of the Old Woman Creek school visitor program. Researchers evaluated changes in knowledge, shifts in attitude, and enjoyment levels of the visiting schoolchildren.