This study was commissioned to provide systematic feedback regarding visitor experience of the Low-Carb Craze exhibits (about nutrition and dieting) in Current Science Central. The principal issues to be investigated were about the interpretive experience: are visitors getting the idea that this is about current science information?; do visitors perceive the information to be recent?; are they learning any new information or not? To address these issues, an evaluation strategy was developed that focused on people's perceptions of the content and reactions to the activities; specifically
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TEAM MEMBERS:
Jeff HaywardScience Museum of MinnesotaJolene Hart
Explore Evolution is a three-year project that uses a combination of traveling exhibits and activity kits to introduce the concept of evolution to museum audiences and 4-H groups. Six museum partners will collaborate on the development of eleven interactive exhibit modules on the following topics: disease in humans, eye development in animals, fruit fly diversity, sexual selection, hominoid development and extinction. The museum consortium includes the Kansas Museum and Biodiversity Center, Museum of the Rockies (MT), Sam Noble Oklahoma Museum of Natural History, Science Museum of Minnesota, University of Nebraska State Museum and the Exhibits Museum of the University of Michigan. The inquiry-based activity kits will be modeled after the University of Nebraska-Lincoln's "Wonderwise" kits, funded in part by NSF, and designed for middle school audiences. An "Explore Evolution" website will be launched to support the exhibits and activity kits. Dissemination will occur through museum education programs as well as a consortium of 4-H programs in Iowa, Minnesota, Montana, Michigan, Nebraska and Wyoming. It is anticipated that more than 1.8 million museum visitors and 800,000 4-H members will participate in this project.
The Exploratorium will conduct a four-year project to explore the physical nature of sound, the physiology of hearing and the perception of sound, and the process of attentive listening. "Listening" creates 30 exhibits, three listening spaces, and related visitor experiences to complement the Exploratorium's existing "Sound and Hearing" collection. Listening encourages visitors to explore the scientific, physiological, and cultural content of sound, from the physics of sound waves, to the mechanics of the inner ear, to the information, mood, and emotions sound can convey. Listening will inform the public of the scientific, physiological, and cultural content of sound, as well as the negative impact of ambient sound on their health and environment. Listening integrates public programming, exhibit development and visitor studies, representing a new model of collaboration and communication among educators, scientists, artists and the public. At the conclusion of the Exploratorium venue for "Listening," a traveling exhibition of 30 exhibits will circulate to science museums nationwide, supported by materials and training for education programs. A workshop at the annual meeting of the Association of Science-Technology Centers and additional conference presentations and publications will present science center professionals with Listening strategies.
The Oregon Museum of Science and Industry (OMSI) will design, develop, evaluate and install "Technoquest," a permanent 6,000 square foot interactive technology exhibition for families, underrepresented groups, school groups and OMSI's general audience. "Technoquest" will fill OMSI's Technology Hall with a suite of highly interactive, exciting and engaging hands-on educational exhibits, computer simulations, audio and video components, text, graphics and artifacts. The exhibition hall will be divided into five thematic areas: industrial technology (robotics), medical technology, transportation technology, computer technology and communications technology. Other experiences will include a quick-change area for rapidly exhibiting emerging technologies and a Technology Lab where activities conveying a deeper understanding of the general principles of technology will be presented. Ancillary educational materials will be disseminated to the general public and to educators via print, the exhibition website, teacher workshops and professional development workshops for informal science educators. Content of the exhibition and ancillary materials will focus on general educational principles established by the International Technology Education Association (ITEA) that emphasize the processes common to all forms of technology and that align with state and national science standards. Principal concepts include The Nature of Technology, Technology and Society, Design, Abilities in a Technological World, and The Designed World. These principles will be reinforced throughout the exhibition. Each thematic area will highlight all five key principles of technology as defined by the ITEA.
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TEAM MEMBERS:
Raymond VandiverJan DabrowskiBenjamin Fleskes
Massachusetts General Hospital, representing Partners HealthCare System, Inc., is producing a large format film on the brain that is designed to increase the popular understanding of brain biology and recent advances in neuroscience. Framed within the larger question of the unique abilities of the human mind, the project will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of diverse aspects of human experience including consciousness. By following a rider in the Tour de France, the film will illustrate how the brain functions in both normal and stressful situations. Major sequences will explore vision, memory and emotion. Slightly shorter sequences will delve into imagination and creativity, language, dreams and pain. Brief "interludes" will allow the film to reflect on the brain as it is represented in a range of human capabilities. Finally, the film turns it attention to consciousness, self-awareness and the totality of experiencing life as a human. Outreach components of the project include: A weeklong national symposium for museum educators, teachers, and community organizations from all regions of the country. Follow up regional "Brain Workshops" designed to provide more focused project support. "The Brain: Exploratory Trips Into the Final Frontier" -- An Educator/Student Activity Guide Fun Facts Family Guide to "The Brain" An Educational Lobby Kiosk "Head Trip: A Voyage Through the Young Human Mind" -- An illustrated instructional brochure A Brain Website The film will be directed by Bayley Silleck whose prior large format films include "Cosmic Voyage" and "Lost Worlds: Life in the Balance." The lead scientific advisors are Dr. Dennis Selkow, Professor of Neurology and Neuroscience at Harvard Medical School, and Dr. Anne Young, Julieanne Dorn Professor of Neurology at Harvard Medical School. There also will be a seven-member advisory committee composed of neuroscientists, psychologists and philosophers.
Freedom Machines is a one-hour special for public television which will highlight the information about the newest technological advances which support over 54 million Americans with disabilities. Through personal narratives, high-impact storytelling, and a comprehensive public education and outreach campaign, the show will inform viewers about assistive technology (AT) being used, and how it is adapted and designed by people with disabilities. The individuals to be profiled, many of them leaders in science and technological fields, will encourage young people with disabilities to pursue careers in the sciences. Many of the devices and approaches to be featured will also show how valuable these technologies are for the able bodied, general public. The sixty-minute documentary is structured around the themes of Pioneers, Partners and Prophets in order to examine the evolving relationship between technology and the disabled, profile emerging technologies and explore the larger societal implications of this growing phenomenon. A companion website and extensive outreach program will continue the informative material, support and create networks, and promote linkages between viewers, either abled or disabled, and the technology that might benefit them. Technological changes have always been influenced by people with needs beyond the ordinary. This dynamic is even more relevant in today's information age. Freedom Machines will dramatically demonstrate that designing a world of inclusion benefits everyone.
The Fort Worth Museum of Science and History proposes to develop a 5,000 sq ft traveling exhibition, along with educational material and programs. Motivated by the challenge of solving a crime, visitors will become engaged in a scientific investigation that cuts across the multiple disciplines of forensic science. This project builds upon the successful implementation of "Whodunit? The Science of Solving Crime," funded by a prior NSF grant (ESI-9253370). The proposed exhibition will travel to the member institutions of the Science Museum Exhibit Collaborative, where the primary target audiences will be children in the upper elementary and middle school years. The proposed 12-month planning grant would enable research, front-end evaluation, project team meetings, and the development of a conceptual plan and a business plan for the new exhibition beginning. The Museum will develop specific plans to reach underserved audiences and to examine the feasibility of creating a version for small science centers.
The Cornell Theory Center (CTC), the university's high performance computing center, will use a Small Grant for Exploratory Research to develop a prototype online exhibit entitled "Jumping Genes." The goal is to use interactive technologies to design a 3D virtual world that engages young audiences (ages 11 & up) and encourages further exploration. The content of the online exhibit will focus on transposons, small sequences of nucleic acids associated with the rice genome. The rice transposons are thought to play a part in evolution and are currently being studied for potential use in genetic engineering. By experimenting with a variety of open-ended and discrete activities, the CTC will design a multi-user virtual environment (MUVE) that is comparable to exhibits found in science museums in terms of both quality and effectiveness. This final product will be disseminated via SciCentr.org, CTC's virtual science museum, as well as on Activeworlds, an online educational universe for middle and high school students that employs a virtual reality interface.
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TEAM MEMBERS:
Margaret CorbitSusan McCouchWilliam Winn
The Maryland Science Center is developing a large format film project on the inner workings of the human body. The film, to be produced in collaboration with the British Broadcasting Corporation (BBC), SDA of Canada, and the Science Museum of London, will focus on the daily activities of the human body -- the simple yet astonishing things that happen throughout one's body on a single day. Emphasis will be placed on such everyday events as hearing, sneezing, eating, healing, crawling and seeing. It will be complemented by a range of ancillary educational materials including teachers' guides, a web site, and a small exhibit for placement in theater lobbies. The co-Executive Producers for the project are James O'Leary and Greg Andorfer, both from the Maryland Science Center; Richard Dale from the British Broadcasting System; Alison Roden from the Science Museum of London; and Andre Picard of SDA Productions. Michael Ackerman, Assistant Director for High Performance Computing and Communications at the National Library of Medicine of the NIH, and Lord Robert Winston, Professor of Reproductive Medicine at London's Imperial College, will be the project's principal advisors. Other advisors include: Harry Chugani, Neurochemistry, Henry Ford Hospital, Detroit; Susan Greenfield, Neuropharmacology, Oxford University, London; Chris Firth, Wellcome Institute of Cognitive Neurology, London; Michael Preece, Institute of Child Health, University College, London; John B. West, School of Medicine, University of California, San Diego; and Scott Frazer, Head of Biological Imaging, California Institute of Technology, Pasadena.
Screenscope, Inc. is producing three annual "state of the environment" reports. The reports will consist of a yearly, ninety-minute, prime-time public television program and an extensive outreach initiative to engage families and the public in a variety of educational activities. The television programs will: Present an up-to-date "state of the environment" assessment of ecosystem performance and human health; Feature the year's most important environmental incidents; Highlight the year's most cutting-edge scientific breakthroughs and research dealing with environmental issues; Focus on community programs that have helped improve the quality of the environment over the past year. The outreach initiative will include: A Citizen Science Project with strong emphasis on family participation; Neighborhood workshops and coalitions organized by local PBS stations in association with the American Association for Advancement of Science and the World Resources Institute; An interactive web component including real-time environmental satellite data and visualizations; Local and national media events featuring the yearly release of a "State of the Environment" report; Partnerships will be developed with environmental organizations to help promote and implement the initiative's informal education activities. The project will be under the direction of Marilyn and Hal Weiner with the television programs being produced by their company, Screenscope. Anthony Janetos, Vice President and Chief of Programs at the World Resources Institute will have oversight responsibility for the science information presented in the Annual Report. Project advisors include: Bonnie Cohen, former Under Secretary of State for Management and Board member of CARE; Chet Cooper, former Deputy Director, Emerging Technologies, Battelle/Pacific Northwest National Laboratory; Robert Fri, Senior Fellow Emeritus at Resources for the Future and former Director of the National Museum of Natural History; Edward Frieman, Director Emeritus at of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, Dean of the University of Peace and former Assistant Secretary-General, United Nations Development Programme; Thomas Lovejoy, Science Advisor to the World Bank and the UN Foundation; Jessica Tuchman Mathews, President of the Carnegie Endowment for International Peace; Per Pinstrup-Andersen, Director-General, International Food Policy Research Institute; Maurice Strong, Chairman, Earth council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. There also will be science advisors for each of the individual episodes.
The Educational Broadcasting Corporation (WNET in New York) is developing and producing a new public television project exploring cutting-edge technology. The project consists of an eight-part hourly broadcast component; six 60-second "mini-programs;" a World Wide Web component; and extensive educational outreach targeted to adults aged 25-39 and older. The topics for the eight programs in season one are: Replacements - prosthetic devices and biologically electronic artificial body parts In Search of Eve - the race to decode the human genome Light of the 21st Century - Fiber Optics Nanotechnology - molecular manipulation of materials Technospy - technologies used to gain information Sports Technology - the pursuit of better equipment and training regimes Artificial Intelligence - efforts to create computers the mimic human intelligence Appropriate Technologies - technologies that use local, inexpensive material Beth Hoppe, WNET's Director of Science Programs will serve as Executive Producer for the series. Each of the programs would be produced by an independent producer selected by WNET. Content advisors include: Angela Christiano, Departments of Dermatology, Genetics and Development, Columbia University; Sheila Sen Jasanoff, Harvard University JFK School of Government; Horace Freeland Judson, Center for History of Recent Science, George Washington University; Michio Kaku, theoretical physicist, CUNY and host, Explorations radio series; Wilfred Pinfold, Microprocessor Research Labs, Intel Corp.; and Barbara Wilson, chief technologist, NASA's Jet Propulsion Laboratory
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TEAM MEMBERS:
Beth HoppeTamara RobinsonWilliam GrantBarbara Flagg
This project will produce "Jewels of the Jungle," an hour-long film for public audiences documenting the discovery of new species of endophytes and the isolation of their medicinal compounds. The film presents an exciting story of scientific discovery that takes the viewer around the world from Montana to Madagascar, in search of new species of plants important for medical research. Compounds isolated from endophytes have proven vital in the treatment of many diseases including cancer, AIDS, malaria, and drug-resistant bacterial and fungal infections. "Jewels of the Jungle" aims to enhance viewers' understanding of bio-chemical research and cultivate a better appreciation of scientific research in general.