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resource evaluation Media and Technology
The summative evaluation with middle school students focused on three major outcomes: (1) To what extent did the film appeal to middle school viewers? (2) To what extent did the film achieve its intended viewing goals? (3) Did the implementation of school-based activities prior to viewing affect outcomes? A quasi-experimental pretest/posttest nonequivalent comparison group design was used with middle school students to evaluate the film and ancillary schoolroom activities. Intact school classes were assigned to one of two treatments: Viewing the film only (FILM, N = 225)) and viewing the film
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TEAM MEMBERS: Arthur Johnson
resource evaluation Media and Technology
The summative evaluation focused on four major outcomes: (1) to what extent did the film appeal to adult viewers? (2) to what extent did the film achieve its intended viewing goals? (3) what did viewers perceive that they learned from the film, if anything? (4) did viewing the film influence the audience beyond the museum visit? A quasi-experimental separate-sample pretest-posttest design was used to evaluate the film in its natural theater setting: 204 adults responded to the presurvey and 199 to the post survey. Thirty adult audience members were also interviewed by phone one week later
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TEAM MEMBERS: Arthur Johnson
resource project Media and Technology
The Department of Geological Sciences at Rutgers, in collaboration with the Liberty Science Center, the New York State Museum, Palisades Interstate Park Commission, Appalachian Trail Conference, and ABS-Capital Cities, Inc., has a planning grant to develop a universal model that will encourage science education in conjunction with outdoor recreational activities in wilderness parks near urban centers. The initial effort will focus on the Harriman and Bear Mountain State Parks and the Sterling Forest lands, all near New York City. Current plans for the full project include development of: 1) an illustrated guidebook describing the features chosen as "exhibits" at the sites, 2) a map showing locations of the "exhibits", 3) plaques marking the features of the exhibits, 4) proposals for new trails to access outstanding botanical and geological features, 5) a web site with virtual reality filed trips of the sites chosen, 6) museum displays and media programs at Liberty Science Center, the New York State Museum, and other sites, 7) regular field trips from Liberty Science Center, New York State Museum, and Bear Mountain Trailside Museum, 8) workshops for high school teachers, and 9) special project to get more public use of the park resources. During the planning stage the project will gather data on public interest, determine the most effective means of dissemination, identify and contact other organizations and scientist that could contribute to the full project, and develop a coordination plan and schedule for this complex project. Small examples and/or written descriptions of the web-site, the guidebook stops, museum displays, and field trips will also be produced in the planning phase.
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TEAM MEMBERS: Alexander Gates
resource project Media and Technology
The NOVA Large-format Film unit of the WGBH Educational Foundation, in conjunction with the New England Aquarium, is producing a large format film about Cocos Island, a small, uninhabited island off the coast of Costa Rica that has not yet been affected by human activity. The waters around Cocos Island contain an extraordinary abundance of sharks, rays, tuna, marlins, swordfish, and other pelagic fishes, thanks to nearby upwellings of cold, nutrient-rich water that create a rich food source. The film will focus on the physical oceanography and behavioral marine ecology of Cocos Island, highlighting the animal behavior and interactions of the wide diversity of marine life. Executive Producer will be Paula Apsell, head of the WGBH science unit and Executive Producer of NOVA. Susanne Simpson, executive producer for NOVA Large-format Films will as a senior producer. Howard Hall Productions will produce and direct the film. Howard Hall will be director/producer, and Michele Hall will serve as producer. The Halls are experts in the field of marine natural history filmmaking and are world-renowned for their television programs on such series as National Geographic and Nature. They worked in the large format medium as producer/directors of Into the Deep. Joseph Levine, a marine biologist who has written both science textbooks and television scripts, will be the writer. William Spitzer, Associate Director for Education at the New England Aquarium, will be responsible for the educational outreach materials.
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TEAM MEMBERS: Paula Apsell Susanne Simpson Jerry Schubel Kenneth Mallory Barbara Flagg
resource project Media and Technology
MacGillivray Freeman Films is producing a 40-minute large format film about a scientific and climbing expedition on Mount Everest. The film will introduce viewers to the methods and significance of scientific field research and the rigor and excitement of the scientific endeavor through an expedition to the top of the world's tallest mountain. An international climbing team of women and men will advance the research of geophysicist Roger Bilham who has been influential in applying Global Positioning System (GPS) technology to the study of earthquakes in the Himalaya. The film also will explore the physiological challenges the climbers face at extreme altitude. Endoscopic and microscopic photography will reveal the human body's amazing adaptations to a cold, low-oxygen environment. A comprehensive package of ancillary materials for teachers, students, film exhibitors, and the general public will enhance the educational experience of the film. Greg MacGillivray, President of MacGillivray Freeman Films, will be the PI and Executive Producer/Co-Producer/Director/Photographer. Stepehen Judson and Alec Lorimore, both of MacGillivray Films, will be Co-writer/Director and Co-Producer respectively. Tim Cahill, a freelance writer with experience writing for National Geographic and GEO will be the other Co-writer. Advisors include: Cynthia Beall, Prof. of Physical Anthropology, Case Western Reserve University Broughton Coburn, Conservation and Development Expert on Nepal James Fisher, Prof. of Anthropology, Carleton College Kip Hodges, Prof. of Geology, Massachusetts Institute of Technology Charles Houston, Prof. of Medicine (emeritus), University of Vermont Peter Molnar, Senior Research Assoc. Atmosphere and Planetary Sciences, MIT Audrey Salkeld, Author and Fellow, Royal Geographical Society Bradford Washburn, Honorary Director, Museum of Science, Boston
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TEAM MEMBERS: Greg MacGillivray Barbara Flagg
resource project Media and Technology
The Natural History Museum of Los Angeles County will develop Lost Civilizations of the Tarim Basin. This will be a 6000 sq. ft. traveling exhibit that will introduce visitors to the extraordinary archaeological discoveries that have recently been made in the Taklamakan Desert in the Xinjiang Uyghur Autonomous Region of the People's Republic of China. Due to the arid desert conditions the preservation of sites, artifacts, and human remains is exceptional and the artifacts represent some of the oldest extant items made of perishable materials (wood, paper, silk, and leather.) What has intrigued scientists about these remains is the fact they are Indo-Europeans. These remains have challenged the scholarly world by adding fuel to an already heated debate considering the origins and development of the Indo-European peoples who inhabited the Eurasian landmass for thousands of years. Who were these people, where did they come from, and what was their role in the early development of East/West cultural contact? Not only will visitors be able to see the artifacts and learn about the culture of this extinct group, but they will also learn how archaeologists and collaborating specialists work to unravel the mysteries posed by these remains. The exhibit will be complemented by resources for formal education programs. NHM will develop 1) an on-line presentation that will include "virtual" elements of the archaeology sites and materials, 2) teacher enhancement activities, 3) curriculum materials for older elementary and secondary students, and a menu of non-formal lectures, classes, and a symposium. The museum will also produce a comprehensive, fully illustrated catalogue in both printed and digital formats. The exhibit will have five venues. It is expected to reach between 150,000 and 300,000 people at each venue.
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TEAM MEMBERS: James Olson Adam Kessler Vincent Beggs Dolkun Kamberi
resource project Media and Technology
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
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TEAM MEMBERS: Elizabeth Brock James McKenna Erren Gottlieb William Nye
resource project Media and Technology
The Science Museum of Minnesota is developing, producing, and distributing a project on the geography of some of the most dynamic regions of the world. This is a joint venture between the Science Museum of Minnesota and the Fort Worth Museum of Science and History with additional support from the St. Louis Science Center. The core element of the project is a 40-minute Imax film the examines seven geographically diverse locations on earth: Madagascar Iguazu Falls The Amazon Greenland The Okavango Delta The Namib Desert The Tibetan Plateau Supporting material for the film will include: o Teacher Guide - 36 to 40 pages of hands-on science activities o Family Guide - to help parents share science and geography with children through simple, at-home activities; geography o Geography Museum Trunk - a steamer trunk filled with artifacts, specimens, activities, and resource materials available for rental to school, museums, and other groups o Greatest Places On-Line - A World Wide Web site with activities for youth and adults to explore the interrelationships of earth, air, water, and life in their local region and a "living atlas" as a forum for comparing and sharing observations with others around the world. o Summer Educator Institutes - where formal and informal educators will receive intensive training in utilizing all aspects of the project with multiple audiences. o Accessibility Guide - which outlines programs and options to provide no- or low-cost viewing for underrepresented audiences. The project will be guided by Geography for Life: The National Geography Standards and Expectations of Excellence: Curriculum Standards for Social Science. Dr. Mel Marcus, Professor of Geography at Arizona State University, will have primary responsibility for content. He will work closely with an advisory group of geographers, ecologists, and formal and informal educators. The PI and Executive Producer of the film will be Mike Day, Director and Executi ve Producer of the Science Museum of Minnesota Omnitheater and Executive Producer of seven previous Imax films.
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TEAM MEMBERS: Mike Day Natalie Rusk Charlie Waters Melvin Marcus Barbara Flagg
resource project Media and Technology
Kansas State University is producing a two-hour television documentary on the Tallgrass Prairie of the Flint Hills of Kansas, the last remnant of what was once the largest biome in North America. This area has survived only because its rocky soil was too much of a match for the farmer's plow. New scientific research is now beginning to ascertain just how valuable grasslands are to humankind: their salutary role in global climatology and how they provide laboratories for study of soils, species interactions, biodiversity, and ecological processes. A significant amount of this research as been conducted for more than twenty years at the Konza Prairie Research Natural Area, the longest continuous Long-Term Ecological Research site of the National Science Foundation. The scientific data that have been compiled at Konza will form the backbone of the film's content as it examines: the geological and human history of the Tallgrass Prairie, especially the displacement of the bison and the introduction of European cattle and row crop farming; the contemporary culture and economy of the Flint Hills regions which the prairie has formed; and the ecological impact of various approaches to range management, as well as various scientific and social aspects of the debate over how to glean as much value as possible from the grasslands while preserving them for future generations. The PI for the project will be David Hartnett, Professor of Biology and Director of Konza Prairie Research Natural Area. The film will be co-produced by Aimee Larrabee, an independent filmmaker who has co-produced several award-winning documentaries with the BBC, and John Altman, an independent filmmaker who has produced for PBS, A&E, Bravo, and the Discovery Channel. The 19 member advisory committee will be lead by Dr. Hartnett and by Alan Knapp, Project Director of the Konza Prairie Research Natural Area LTER program and Professor Biology at Kansas State University, and John Blair, Associate Professor of Biology at Kansas State University and nationally recognized leader in the field of soil ecology and grassland nutrient dynamics.
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TEAM MEMBERS: David Hartnett Alan Knapp John Altman John Blair Aimee Larrabee
resource project Media and Technology
The large format film unit at NOVA/WGBH Boston, in association with the Liberty Science Center, is producing a 40-minute large format film about the science of volcanology. Volcano: Lost City of Pompeii will tell the story of a diverse group of scientists working together, each in his or her specific field, to understand better how Vesuvius can reasonably be expected to behave - today and in the years to come. Following the scientific teams, the film will impart a basic understanding of magma flow and plate tectonics, the geological building blocks out of which volcanoes emerge. The film will blend geology with archaeology to tell an ongoing detective story - a present-day scientific investigation that integrates state of the art techniques and technology with ancient evidence derived from buildings, victims' remains, and vivid eyewitness accounts that go back nearly 2,000 years to the eruption of Vesuvius in 79 A.D. The range of scientific disciplines involved in the film includes: geochemistry, geology, geophysics, remote sensing, plate tectonics, seismology, archaeology, and volcanology. The film will be available with both captioning for the hearing impaired and visual description for visually impaired members of the audience. The film will be supported by an extensive educational outreach plan that includes: Pompeii Earth Science Exploration, a program targeting underserved and disadvantaged youth at 100 Boys & Girls Clubs nationwide; Pompeii Museum Toolkit, a blueprint enabling museums to integrate existing exhibitry with use of the film and including models for outreach initiatives built around the film; Pompeii Activity Guide, an activity guide for us with upper elementary and middle school youth in both informal and form science education settings, and; Pompeii Idea Handbook, a booklet for museums that shares successful outreach programs implemented by museums showing the film during the first year. Paula Apsell, Executive Producer of N OVA and Director of the WGBH Science Unit, will be the PI. The Co-Executive Producer will be Susanne Simpson who previously produced such large format films as Storm Chasers and To the Limit. The Key Scientific Advisor will be Richard Fisher of the University of California, Santa Barbara. Others on the advisory committee include Lucia Civetta, Director of Osservatorio Vesuvio; Diane Favro, Assoc. Prof. in the School of Arts and Architecture at UCLA; Grant Heiken, President of the Earth and Environmental Science Division of Los Alamos National Laboratory and President of the International Society of volcanology; Dan Miller, Chief of the U.S. Geological Survey's Disaster Assistance Program; Haraldur Sigurdsson, Professor in the Graduate School of Oceanography at the University of Rhode Island; and Barbara Tewksbury, Professor of Geology at Hamilton College and past president of the National Association of Geoscience Teachers. Emyln Koster, President and CEO of the Liberty Science Center, will act as key education advisor.
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TEAM MEMBERS: Paula Apsell Susanne Simpson
resource project Media and Technology
Jim Metzner Productions is producing a national radio designed to reach a diverse audience with compelling, current information about our environment, the science which underlies it, and the people who explore and explain it. The short-format series consists of 780 daily, 2-minute programs designed for commercial and public radio stations and delivers timely information on a full spectrum of seasonal natural phenomena, drawing supportive scientific background from biology, earth science, astronomy, and cultural anthropology. The series will make extensive use of ambient sound and interviews with scientists and knowledgeable spokespersons to present a "daily almanac" of events taking place on the day of broadcast. The series will be developed and produced by Jim with additional production support from the American Museum of Natural History. The Science content Director will be Michael Templeton and an advisory committee of eleven scientists and educators will assist in selecting specific topics for the daily programs and assure the scientific accuracy of program content.
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TEAM MEMBERS: Jim Metzner
resource project Media and Technology
Byrd & Block Communication, Inc. is continuing production and distribution of the widely broadcast two-minute radio spots which focus primarily on astronomy, earth science, or environmental science. Some programs also contain information about other sciences such as marine biology or chemistry. The series is carried on 519 affiliate stations in 627 carriage locations in the United States and can be heard in all 50 states. Of these stations, 315 are public radio stations and 204 are commercial stations. It also is broadcast by the Armed Forces Radio network and by the Voice of America. The current grant will enable the producers to enhance the series by: - Adding programs for weekend broadcast, thereby increasing the number of programs produced each year from 260 to 365. - Making a concerted effort to add more stations, particular commercial stations, that carry the series. - Working with Kalmbach Publishing, fulfilling listener requests for free copies of science magazines. - Producing and distributing classroom materials in collaboration with the Astronomical Society of the Pacific - Conducting a second and third annual "Earth & Sky Young Producers Contest." - Expanding "Earth & Sky's" on-line presence on the Internet. The writer/producer/host will continue to be Deborah Byrd and Joel Block, VP of Byrd & Block Communications, Inc., will continue as studio producer and co-host. The principal content consultant for astronomy is Derek Wills, a McDonald Observatory astronomer, and the primary earth content consultant is Cliff Frolich, a research scientist at the University of Texas Institute for Geophysics.
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TEAM MEMBERS: Deborah Byrd Barbara Flagg