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Summative

Summative Evaluation of "Everest": Adult Audience Study

May 25, 1998 | Media and Technology
The summative evaluation focused on four major outcomes: (1) to what extent did the film appeal to adult viewers? (2) to what extent did the film achieve its intended viewing goals? (3) what did viewers perceive that they learned from the film, if anything? (4) did viewing the film influence the audience beyond the museum visit? A quasi-experimental separate-sample pretest-posttest design was used to evaluate the film in its natural theater setting: 204 adults responded to the presurvey and 199 to the post survey. Thirty adult audience members were also interviewed by phone one week later. The film "Everest" was 'very interesting' to 91% of the adult audience, made a positive impact on their knowledge of film topics, and continued to influence nearly half of the audiences' activities and thoughts one week later.

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    Evaluator
    EduMetrics
  • Citation

    Funders

    NSF
    Funding Program: ISE/AISL
    Award Number: 9614740
    Resource Type: Evaluation Reports | Audience Study
    Discipline: General STEM | Geoscience and geography
    Audience: Adults | Museum/ISE Professionals | Evaluators
    Environment Type: Media and Technology | Films and IMAX

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