Wildlife tourism experiences have the potential to positively impact tourists’ awareness, appreciation and actions in relation to the specific wildlife they encounter and the environment in general. This paper investigates the extent of such impact across multiple sites, and uses Structural Equation Modelling to identify factors that best predict positive long-term learning and environmental behaviour change outcomes. Three sets of variables were measured – visitors’ entering attributes (including pre-visit environmental orientation and motivation for the visit), salient aspects of the
Marino et al. (2010) recently published a critique of a three-year National Science Foundation—funded investigation of the impact of zoo and aquarium visits on the public's understanding of animals and their attitudes toward conservation (Falk, Heimlich, & Bronnenkant, 2008; Falk, Reinhard, Vernon, Bronnenkant, Deans, & Heimlich, 2007; Heimlich, Bronnenkant, Witgert, & Falk, 2004). This critique of that critique will show that Marino et al. seriously misrepresent both the intent of the research and the methods used. The methods used by Falk and his colleagues were consistent with current
A number of investigators have argued that emotion plays an important role in free-choice learning in settings such as museums, science centers, zoos, and aquariums, particularly given the relationship between emotion and cognition. Despite considerable research on the cognitive aspects of visits, empirical studies on emotion in such settings are virtually non-existent. This study investigated the role that emotion plays in facilitating and enhancing learning at a science center. Three major research questions were addressed: (a) Can emotion be measured using Russell's Affect Grid in a non
Based upon the findings of hundreds of long-term interviews with museum visitors, Falk observes that museum visits generate complex, personally rich meanings for people. He hypothesizes that visitors have a working model of what an art museum affords and self-select to use the museum based on a limited set of identity-related self-aspects--traits, roles, attitudes, and group memberships associated with self-identification. He further hypothesizes that visitors utilize these self-aspects both prospectively in justifying their visit, revealed through self-defined visit motivations, and again
Although the criteria for determining success as a cultural institution at the beginning of the twenty-first century are still evolving, there are a few universals that are emerging. Successful cultural organizations serve the specific needs of audiences while maximizing the flexibility and ingenuity of their relationships, both inside and outside the organization, all within the context of the economic, social and political realities in which they exist. Success should not be limited to a single set of outcomes, but requires excellence in three basic areas: (1) Support of the Public Good
This article provides an overview of current understandings of the science learning that occurs as a consequence of visiting a free-choice learning setting like a science museum. The best available evidence indicates that if you want to understand learning at the level of individuals within the real world, learning does functionally differ depending upon the conditions, i.e., the context, under which it occurs. Hence, learning in museums is different than learning in any other setting. The contextual model of learning provides a way to organize the myriad specifics and details that give
This paper presents two perspectives that the author believes will contribute to an enhanced ability to describe and understand learning from museums. Arguably, a major strength of the past decade of research on learning from museums has been the description and investigation of many of the myriad factors that appear to influence learning from museums. However, though we now understand the factors, we do not yet know how to consider them holistically. We do not conduct research as if all these variables were important. In addition, we have not sufficiently incorporated scope and scale into our
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TEAM MEMBERS:
Institute for Learning InnovationJohn H Falk
The American Zoo and Aquarium Association (AZA) has dedicated Conservation Endowment Funds (CEF) to conduct a multi-institutional research project (MIRP) that will investigate the overall impact of visits to zoos and aquariums on visitors' conservation-related knowledge, attitudes, affect, and behavior. With oversight and input from MIRP Co-Principal Investigators and key advisors, the Institute for Learning Innovation [carried out] the following goals: 1. Conducting a literature review; 2. Developing an overall research plan, design and methodologies for conducting a multi-institutional
There is no single right way to learn things, and no single place or even moment in which we learn. All learning happens continuously, from many different sources, and in many different ways. There are three main educational sectors, the formal education sector of schools and universities, the workplace, and the free-choice learning sector. Of the three, the most frequently over-looked is the free-choice learning sector. The free-choice learning sector includes museums, television, radio, the Internet, magazines, newspapers, books, parks, community organizations of all types: youth, adult
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TEAM MEMBERS:
Institute for Learning InnovationJohn H Falk
It has long been recognized, but rarely publicly acknowledged, that most people learn much if not most of what they know outside of the formal education system. As Patricia Albjerg Graham recently wrote in Daedalus, "Scholars ranging from the late James S. Coleman and Lawrence A. Cremin to Christopher Jencks have quite properly reminded us of the limited role that schools play in children's education." A vast educational infrastructure exists to support public learning, both inside and outside the workplace. Leisure opportunities for learning are particularly rich. Museums, along with print
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TEAM MEMBERS:
Institute for Learning InnovationJohn H Falk
Museums invest considerable resources in promoting and supporting elementary-school field trips, but remain skeptical about their educational value. Recent cognitive psychology and neuroscience research require a reappraisal of how and what to assess relative to school-field-trip learning. One hundred and twenty-eight subjects were interviewed about their recollections of school field trips taken during the early years of their school education: 34 fourth-grade students, 48 eighth-grade students, and 46 adults composed the group. Overall, 96% of all subjects could recall a school field trip
Museum learning involves a wide range of recollections about a diverse set of experiences encountered over the course of a museum visit. Three key features are: 1) visitors "learn" about many different aspects of a visit (not just exhibits); 2) experiences are stored in memory and are recallable; and 3) learned experiences persist for long periods of time (i.e., months, years and decades). A series of pilot ethnographic style interviews were conducted. Each of eleven subjects was conversationally "walked" through his recollections. Several consistent themes ran through all the recollections: 1