In this article, Mary Stewart Miller, evaluator at the Cumberland Science Museum, discusses evaluation methods involving child visitors as well as adults. Stewart Miller shares methodology and findings from an evaluation of the museum's "Brain" exhibit, a study which involved interviewing children ages eight to thirteen.
In this article, Sydney Donahoe discusses visitor research at the San Diego Wild Animal Park. Donahoe explains three main reasons for conducting this research: advertising and marketing campaigns, to improve their product, and to assess visitor learning and enjoyment.
In this article, researchers at University of Florida present a report of a preliminary study that examined the effects of multispecies exhibits in zoological parks on visitor attention and possible interactions between factors identified as affecting visitor behavior. The study was carried out at the Jacksonville Zoo.
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TEAM MEMBERS:
John Scott FosterJohn J. Koran, Jr.Mary Lou KoranSteven StarkAnn BlackwoodHarriet Landers
In this article, Donald Thompson and Stephen Bitgood of Jacksonville State University discuss a study that examined three variables that influence the readability of exhibit signs and labels: label length, type size, and position (or proximity) of the label. Researchers studied subjects from 5,822 visitor groups in "The Predators" building at the Birmingham Zoo between August and December of 1987.
In this article, Marilyn G. Hood of Hood Associates discusses a visitor study of the Holden Arboretum in rural Mentor, Ohio. The year-long study helped arboretum staff and trustees learn how the institution might more effectively serve its audience, which they suspected differ from season to season.
The Museum of Science in Boston proposes a major modification of its permanent New England Wildlife Zones exhibition hall in order to improve its effectiveness with visitors with impaired sight, hearing, or mobility. They will document and share with other museums the successful methods and techniques used in the exhibition development process is an effort to improve barrier free access in the country's more than 600 science and natural history museums. The museum has completed a preliminary needs assessment with the assistance of handicapped consultants, developed alternative design solutions to problems of limited accessibility and effectiveness for the hall's existing dioramas, and organized a design team that includes senior museum exhibition and education staff and a handicapped scientist and educator as Co-PI. The Massachusetts College of Art's Adaptive Environments Center will provide assistance in design for the handicapped and evaluation will be under the direction of George Hein, head of Lesley College's Program Evaluatlion and Research Group. Following an extensive design and evaluation process, new exhibit units will be constructed as educational adjuncts to the existing hall of dioramas, and the impact of the changes will be assessed, as part of a dissemination plan that will include popular and professional papers and a "how to" work book distributed to science museum exhibit designers with the assistance of the Association of Science Technology Centers and the American Association for the Advancement of Science. This is a challenging project with the opportunity for a significant impact on handicapped individuals who are often excluded from the motivational and informational resources of science and natural history museums by unnecessary design limitations. The Museum of Science's commitment is strong, the project staff are highly qualified, and there is active participation by handicapped individuals in the project.
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TEAM MEMBERS:
Larry BellCharles HowarthBetty Davidson
Cognitive research indicates that science experts commonly use diagrams as mediational tools for reasoning visually. But in science education materials and practices, visuals are typically "aids" rather than fundamental representations. This research will examine how students learn to comprehend, use, and construct diagrams as thinking tools. It will focus on the diagram-dense field of beginning optics. The project has two interacting phases: research on how students understand static optics diagrams, and development and refinement of prototype computer- based dynamic diagrams and diagramming tools. Specific tasks are: (1) Pilot research, and analysis of diagrams in optics texts, (2) research on instructional practices with these diagrams, (3) research on student understanding and use of diagrams, (4) design and develop interactive diagrams and a dynamic diagram-construction kit, (5) carry out research with prototypes, and (6) formulate and disseminate implications for creation and use of interactive diagrams in science education. Such research on visual education in science will help guide development of new curricula and software for science education. The project team of cognitive scientists, science educators, graphics specialists, and systems developers is devoted to promoting learning and reasoning in science with new data, theory, and innovative prototypes of dynamic diagrams. These interdisciplinary activities more directly link science education research, materials development, and classroom activities. Cost sharing is provided by the Institute for Research on Learning which is contributing indirect costs and APPEL which is contributing four MacIntosh II systems.