In this article, Sydney Donahoe discusses visitor research at the San Diego Wild Animal Park. Donahoe explains three main reasons for conducting this research: advertising and marketing campaigns, to improve their product, and to assess visitor learning and enjoyment.
Document
TEAM MEMBERS
Sydney Donahoe
Author
San Diego Wild Animal Park
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
1
Number:
1
Page Number:
171
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