In this article it is investigated the relationship between advertising and sustainability by evaluating the perceptions of employees of advertising agencies in the Pan-Amazon region using pre-defined indicators. Seeking to identify the level of environmental practices adopted by advertising agencies toward the goal of building a sustainable society, it was interviewed advertising professionals about whether they saw themselves as contributing to changing consumer society towards a new society based on economic efficiency, social equality and ecological equilibrium. To answer these questions
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Marcio David Macedo da SilvaLigia Terezinha Lopes Simonian
In reflecting on what Pathway to Biotrails (“Biotrails”) learned about informal science learning, it is clear in hindsight that the project evolved into an exploration of how the important new technology of DNA-assisted species identification (“DNA barcoding”) might add value to learning in a variety of models for citizen science participant engagement. This was not the project’s initial design. But it seems to me that this “evolved” design was particularly appropriate for an exploratory, Pathways project focused on increasing our understanding of how a groundbreaking new technology might
There is broad consensus in the international scientific community that the world is facing a biodiversity crisis — the accelerated loss of life on Earth brought about by human activity. Threats to biodiversity have been variously classified by different authors (Diamond 1989, Laverty and Sterling 2004, Brook et al. 2008), but typically include ecosystem loss and fragmentation, unsustainable use, invasive species, pollution, and climate change. Across the globe, traditional and indigenous cultures are affected by many of the same threats affecting biological diversity, including the
This review of literature summarizes findings from current research on the development of empathy in childhood, and implications for developing zoo and aquarium programs that can strengthen children's sense of empathy. Key practices include: intentional framing of conversations about animals, modeling empathy - and providing opportunities for children to practice it, offering opportunities for direct interaction with animals, building children's understanding of the similarities and differences between the needs of humans and of other animals, and activating children's imagination to help them
The rapid growth of the natural gas extraction industry in Pennsylvania and neighboring states has stirred concerned citizens to seek ways to collect data on water quality impacts from the extraction activities. As a response to requests from community members, the Alliance for Aquatic Resource Monitoring (ALLARM) developed a volunteer-friendly protocol in 2010 for early detection and reporting of surface water contamination by shale gas extraction activities in small streams. To date, ALLARM has trained more than 2,000 volunteers in Pennsylvania, New York, and West Virginia to monitor water
Citizen science has the potential to provide participants with information about conservation issues and to encourage additional conservation actions. In this case study, we describe the current state of conservation education among butterfly citizen science projects in the United States. To determine the extent to which these citizen science projects are promoting an understanding of, and engagement in, conservation among their participants, we used an online questionnaire to census project leaders and assessed their websites for the presence of educational conservation information. We found
Citizen science has the potential to provide participants with information about conservation issues and to encourage additional conservation actions. In this case study, we describe the current state of conservation education among butterfly citizen science projects in the United States. To determine the extent to which these citizen science projects are promoting an understanding of, and engagement in, conservation among their participants, we used an online questionnaire to census project leaders and assessed their websites for the presence of educational conservation information. We found
The majority of the world’s billions of biodiversity specimens are tucked away in museum cabinets with only minimal, if any, digital records of the information they contain. Global efforts to digitize specimens are underway, yet the scale of the task is daunting. Fortunately, many activities associated with digitization do not require extensive training and could benefit from the involvement of citizen science participants. However, the quality of the data generated in this way is not well understood. With two experiments presented here, we examine the efficacy of citizen science participants
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TEAM MEMBERS:
Elizabeth EllwoodHenry BartMichael DooseyDean JueJustin MannGil NelsonNelson RiosAustin Mast
The increasing number of citizen science projects around the world brings the need to evaluate the effectiveness of these projects and to show the applicability of the data they collect. This research describes the Wabash River Sampling Blitz, a volunteer water-quality monitoring program in Central Indiana developed by the Wabash River Enhancement Corporation (WREC). Results indicate that field test strips for nitrate+nitrite-N read by volunteers generally agree with lab-determined values. Orthophosphate results are less transferable owing to low observed concentrations, although the field
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TEAM MEMBERS:
Rebecca MuenichSara PeelLaura BowlingMegan HaasRonald TurcoJane FrankenbergerIndrajeet Chaubey
The success of citizen science in producing important and unique data is attracting interest from scientists and resource managers. Nonetheless, questions remain about the credibility of citizen science data. Citizen science programs desire to meet the same standards of credibility as academic science, but they usually work within a different context, for example, training and managing significant numbers of volunteers with limited resources. We surveyed the credibility-building strategies of 30 citizen science programs that monitor environmental aspects of the California coast. We identified
Project TRUE seeks to increase the interest of high school students in pursuing science, technology, engineering and mathematics majors by increasing participants’ exposure to urban ecology research conducted with college mentors. The Lifelong Learning Group is conducting research that explores the program’s longer-term influence on academic and career choices. More specifically, the research addresses the question: How do the four key elements of youth development in Project TRUE contribute to pursuit of advanced STEM study and career path in the short- and medium-term? This report presents
There is growing recognition that effective science communication should not merely focus on addressing scientific literacy but must also open dialogue between scientists and the public, build trust, and increase public interest in environmental research. Citizen science BioBlitzes offer a useful approach for science communicators to address many of these key aims. We explore the BioBlitz concept, learnings and outcomes based on a case study of a BioBlitz held in Sydney, Australia. We found that participants valued learning about biodiversity on the day and importantly, all participants