Skip to main content
COMMUNITY:
Peer-reviewed article

How advertising and sustainability dialog in Pan-Amazonia: the perspective of advertising professionals in Peru and Brazil

August 17, 2016 | Media and Technology
In this article it is investigated the relationship between advertising and sustainability by evaluating the perceptions of employees of advertising agencies in the Pan-Amazon region using pre-defined indicators. Seeking to identify the level of environmental practices adopted by advertising agencies toward the goal of building a sustainable society, it was interviewed advertising professionals about whether they saw themselves as contributing to changing consumer society towards a new society based on economic efficiency, social equality and ecological equilibrium. To answer these questions it was used quantitative survey data complemented by qualitative research using in-depth interviews. Results suggest that, from the point of view of advertising professionals, advertising agencies do not have much interest in contributing to a more sustainable society. Moreover, our research showed how the lack of strong ties within advertising trade associations further contribute to the weakness of efforts aimed at this area.

TEAM MEMBERS

  • Marcio David Macedo da Silva
    Author
    Federal University of Para
  • Ligia Terezinha Lopes Simonian
    Author
    Federal University of Para
  • Citation

    ISSN : 1824-2049
    Publication Name: Journal of Science Communication
    Volume: 15
    Number: 5
    Resource Type: Research Products
    Discipline: Ecology, forestry, and agriculture
    Audience: General Public
    Environment Type: Media and Technology | Broadcast Media | Websites, Mobile Apps, and Online Media

    If you would like to edit a resource, please email us to submit your request.