Campaigns by zoos, aquariums, and other civil society organizations are an important tool for promoting social changes that benefit the environment. Here, we evaluate a global biodiversity education campaign's impact through a repeated-measures survey of nearly 5000 visitors to 20 zoos and aquariums located in 14 countries. By comparing visitors’ pre- and post-visit responses combined across respondents, we found significant aggregate improvements in their biodiversity understanding and their knowledge of actions to help protect biodiversity. Respondents who reported seeing the education
Zoos and aquariums aim to achieve lasting impact on their public audiences’ awareness of biodiversity, its value, and the steps they can take to conserve it. Here, we evaluate the long-term educational impact of visits to zoos and aquariums on biodiversity understanding and knowledge of actions to help protect biodiversity. A minimum of two years after completing a repeated-measures survey before and after visiting a zoo or aquarium, the same participants were invited to take part in a follow-up online survey. Despite the small number of respondents (n = 161), our study may still represent the
The Ocean Science project integrates the Ocean Literacy Essential Principles and Fundamental Concepts into a Western Washington region-wide, coordinated program of formal and informal education consisting of: 1. Teacher professional development in the ocean sciences to integrate the Ocean Literacy Essential Principles and Fundamental Concepts into inquiry-based marine science education and instruction; 2. Evaluation and re-alignment of existing Sound Science ecosystems curricula into Ocean Science, incorporating NOAA data and promoting the Ocean Literacy Essential Principles and Fundamental Concepts; 3. Classroom programs, beach field investigations, and on-site programs at the Seattle Aquarium of the Olympic Coast national Marine Sanctuary's Olympic Coast Discovery Center for grades 4-5 students, their parents and teachers; 4. Parent training in ocean science content, the Ocean Literacy Essential Principles and Fundamental Concepts, and inquiry-based methods for supporting their children's science education; 5. Informal education for the general public via an interactive learning station linked to the Window on Washington Waters exhibit and designed to innovatively use NOAA data and information (videos, computer simulations and other creative media) to increase and evaluate ocean literacy in adults and children. Window on Washington Waters displays the outer coast marine environments and sea life of the Olympic Coast National Marine Sanctuary.
The Smithsonian National Zoological Park (SNZP) in Washington, DC is integrating the NOAA Science on a Sphere(SOS) spherical display system into SNZP's Amazonia Science Gallery (ASG). The SOS system at ASG will be seen in person by tens of thousands of visitors each year and potentially by millions more through electronic outreach programs. The SOS system will become an integral part of the exhibit and will be used for both informal and formal science education programs at the National Zoo.
As part of its on-going commitment to engage, inform, and inspire visitors around issues of critical importance to ocean conservation, the Monterey Bay Aquarium opened the nation's first live aquatic animal exhibition on climate change and the ocean. This award supports a comprehensive and integrated suite of associated informal educational activities, designed to extend the exhibit experience and allow visitors to explore this critically important topic in more depth during their visit and after leaving the Aquarium. These activities include: community engagement events, virtual reality auditorium programs using Google Earth, musical theater presentations, and exhibit interactives that allow audiences to discuss solutions to ocean issues. Over the course of three years, this initiative will reach more than 4.5 million people and: 1) raise public awareness about the connection between climate change and ocean health; 2) demonstrate that public actions do have an impact on climate change (and therefore ocean health); and 3) encourage meaningful action to address climate change.
Focusing on climate change and its impact on coastal zones and marine life, Visualizing Change will build educator capacity in the aquarium community and informal science education field. Building on NOAA datasets and visualizations, we will provide interpreters with strategic framing communication tools and training using the best available social and cognitive research so that they can become effective climate change educators. Objectives are to (1) Develop and test four exemplary interpretive "visual narratives" that integrate research-based strategic communication with NOAA data visualization resources; (2) Test the application of the visual narratives in a variety of geographic regions, institution types (aquarium, science center, etc.), and using multiple technology platforms (Science on a Sphere, Magic Planet portable globe display, iPad/tablets, and video walls); (3) Build a professional development program for climate change interpretation with data visualization; and (4) Leverage existing networks for dissemination and peer support.
The summative evaluation focuses on two project components: (1) an IMAX® Dome film, titled Coral Reef Adventure, and (2) an associated interactive exhibit, titled Weird, Wild and Underwater, intended to be displayed in museum and science center lobbies. The general goals for the summative evaluation study were to assess the appeal of "Coral Reef Adventure" film and the lobby exhibit; acquisition of scientific knowledge and understanding as related to the project’s learning goals and understanding of film topics; and the impact that the exhibit has on viewers of the film. A separate-sample
This study addressed the questions of whether or not the IMAX/OMNIMAX film "Tropical Rainforest" contributes to a positive attitude towards, and and increase in knowledge about, the tropical rain forests of the world. Results indicate that there are statistically significant increases in knowledge gained as well as an increase in positive attitudes towards the tropical rain forests. All three specific audiences (grades 1-6; grades 7-12; adult general) tended to increase overall.
A quasi-experimental separate-sample pretest/posttest design was used to assess the impact of the giant screen film "The Greatest Places" on adult viewers. A second evaluation was implemented with eighth grade students who either viewed the film after two related reading activities or viewed the film without associated activity.
Interpretation is a critical aspect of any zoo or aquarium’s educational mission. This study evaluated the impact of Tiger Trail, a new habitat for Sumatran tigers at the San Diego Zoo Safari Park featuring an immersive environment where the visitor’s journey unfolds through a storyline narrative. The study measured visitor knowledge of key messages, recall of interpretive elements, and reaction to the exhibit and found that Tiger Trail visitors demonstrated significantly more knowledge of the exhibit’s key messages relative to a matched comparison group.
The National Ocean Sciences Bowl (NOSB) is a nationally recognized high school academic competition that provides a forum for talented students to excel in science, mathematics and technology and introduces team members, their teacher/coaches, schools and communities to ocean sciences as an interdisciplinary field of study and a possible future career path. Established by the Consortium for Oceanographic Research and Education in 1998 (the Year of the Ocean), the program operates within a supportive learning community framework that involves the ocean research community in pre-college education and stimulates broad interest in and excitement about science and the oceans. The basic model for NOSB is that of a two-tiered timed competition in which pairs of four-student teams answer multiple-choice, short-answer and critical thinking questions within multiple categories related to the oceans. Each fall, over 400 participating high schools prepare their teams for 25 regional ocean sciences bowl competitions held across the United States in February and early March. Winners of these Regional Bowls advance to the national finals in late April. The current structure layers a rich array of year-round academic elements onto the basic competition framework and offers a range of program enhancements including summer internships and scholarships for NOSB alumni and opportunities for teacher professional development. Four regional bowls currently receive additional funding to expand recruitment efforts and provide mentoring and field trip experiences for students from racial, ethnic and economic groups underrepresented in the ocean sciences. CORE proposes to continue to administer and manage the National Ocean Sciences Bowl for the next five years (April 2007-March 2012). Funds are requested to add two new sites and expand the diversity initiative. To improve the credentials of the nation's teachers and informal educators, the proposal seeks funding for coach and regional coordinator professional development including a focus on the fundamental principles and concepts of ocean literacy recently developed by the ocean education community. An additional new element is a longitudinal study of educational and career paths that will assess the role that the program plays in encouraging talented students to enter the pipeline into ocean science careers and STEM (Science, Technology, Engineering and Mathematics) professions. By supporting and promoting the program's unique educational and experiential opportunities, all NOSB partners and sponsors contribute to helping our nation better prepare K-12 students in science and technology and identify and cultivate future scientists and technical experts.
During March 2017, Kathy Burke and Kari Nelson conducted a study of visitors to the special exhibition, The Power of Poison. The objective of this study was to discover how visitors moved through the exhibition and interacted with it, and how visitors perceived the intended message and related the exhibition to the overall goals of the NHMU. To achieve the objectives of this study, two evaluation methods were used: unobtrusive tracking and timing and cued questionnaires.
The Power of Poison is among the most thoroughly used exhibitions to be hosted in the NHMU special exhibitions gallery