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resource evaluation Public Programs
A series of interview studies was conducted to determine how museum visitors interpret scale ladders that focus on the nanoscale. These studies look at different versions of an example scale ladder in order to: a.) Iteratively develop a scale ladder that may be used by other informal science institutions. b.) Formulate guidelines to inform the design and use of other scale ladders. Interview questions used for studies 1-3 are included in the appendix of this report.
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TEAM MEMBERS: Joyce Ma
resource evaluation Public Programs
This report documents a study conducted at the Exploratorium to characterize how visitors depict the concept of small. The study looks at visitors’ drawings in order to inform the design of diagrams, animations and other visualizations that help the public visualize and learn about the nanoscale in informal learning environments.
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TEAM MEMBERS: Joyce Ma
resource project Media and Technology
KQED is requesting funds to produce weekly radio science news reports, a weekly television magazine program, a dynamic online website that supports and extends the broadcast material and to create and maintain an active consortium of 13 participating STEM organizations. The project's working title is "Quest: Exploring Our Natural World." Quest's goals are to raise the profile of STEM issues that affect or occur throughout the Northern California region and activate citizens to discuss and investigate STEM issues. STEM content will include research fields that include Physical Sciences, Life Sciences and Earth Sciences. Most of the stories will include content about the technology and engineering used to support scientific endeavors. The KQED Educational Network EdNet will administer the community and educational outreach initiatives, including creating viewer/listener guides, developing and delivering workshops, and providing information built around Quest media. The project design involves innovative use of multiple platforms and collaborative partnerships with local informal educational institutions. The project's collaborators include the Bay Institute, California Academy of Sciences, Chabot Space and Science Center, East Bay Regional Park District, Exploratorium, Girl Scouts, Lawrence Berkeley National Laboratory, Lawrence Hall of Science, Oakland Zoo and The Tech Museum of Innovation. Rockman Et Al will conduct the evaluation of the Quest initiative.
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TEAM MEMBERS: Sue Ellen McCann
resource project Public Programs
The California Academy of Sciences will produce "Water is Life," a 30,383 square-foot permanent exhibit with educational programming. The exhibit is designed to engage the public with the living world of water, to foster environmental stewardship and increase science literacy. Three habitat components -- Philippine Coral Reef, California Coast and Global Rainforests -- are conceptually and experientially linked through "Water Planet," which explores water's physical properties and how they impact living organisms and lead to aquatic diversity. Each component also reinforces the importance of conserving aquatic resources. Educational programming takes "Water is Life" to local schools and community events and onto the World Wide Web, as well as provides venues for formative evaluation of exhibit design elements. The development of lending kits, plus supporting manuals and workshops, will extend the reach of "Water is Life" regionally and nationally. Similarly, instruction manuals and workshops for creating desktop, living reefs will have national impact. The compelling draw of live organisms, hands-on activities, and exhibit enrichment through educational programming provide accessibility to a large, diverse audience. The exhibit will reach over one million annual visitors, and a larger audience will experience distributed educational programs.
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TEAM MEMBERS: Margaret Burke Linda Kulik Christopher Andrews Terrence Gosliner Robert Jenkins
resource project Exhibitions
Waves in Space, an educational museum exhibit for upper elementary and middle school students, clarifies the concept of radio wave propagation and how it is affected by variations in the Earth's atmosphere. The exhibit is based on research in upper atmospheric physics conducted by the Atmospheric Sciences Group at the MIT Haystack Observatory. This research is at the forefront of the emerging national space weather effort, a large NSF initiative to forecast and predict dynamic conditions in Earth's upper atmosphere and the effects these conditions have on key technologies such as cellular phones, pagers and satellites.
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TEAM MEMBERS: John Foster Philip Erickson
resource project Media and Technology
FETCH, produced by WGBH, is a new PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts are to 1) cultivate in children "scientific literacy" -- an appreciation for and enjoyment of science, the skills necessary to become independent investigators and a broad understanding of scientific concepts; 2) provide project collaborators with content-rich activities for informal science education in a range of settings; and 3) demonstrate how media can be used to teach substantive science. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes: human body, force and motion, and earth and the environment. In addition, funds will support new educational resources for afterschool partners and a toolkit for FETCH exhibits, which will be developed in coordination with museum partners. Goodman Research Group will conduct summative evaluation of both the television show and the museum toolkit.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
WGBH Educational Foundation is requesting a planning grant to support the development of "The Fabric of the Cosmos," a four-hour NOVA series to be broadcast in the fall of 2009, and an accompanying Web site educational outreach campaign, and project evaluations. Based on the book of the same name, "The Fabric of the Cosmos" will build on the collaboration that resulted in the acclaimed NOVA miniseries "The Elegant Universe," leveraging author and physicist's Brian Greene's ability to get people excited about physics. The goals of the projects are to: 1) enhance public awareness and appreciation of the ongoing quest to understand the fundamental laws of nature, through the evolution of two key concepts: space and time; 2) find innovative ways of using television, the Web and other public forums to bring exciting ideas in science to people who are unlikely to encounter them elsewhere; 3) forge effective collaborative partnerships with the physics community to maximize the educational impact of the project; and 4) encourage individuals to explore scientific concepts and remain engaged with developments in science throughout their lives. The proposed planning phase will include planning meetings with partner organizations, including the American Physical Society, work with project advisors, and writing a detailed treatment for one hour. Multimedia Research will conduct third-party evaluation of the treatment during the planning phase, which will inform the development of the entire series as well as the Web and outreach activities.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Media and Technology
WGBH plans to produce a special NOVA series, The Fabric of the Cosmos, based on the best selling book of the same name by physicist Brian Greene. The four 60-minute television programs will be the center piece of a multimedia project that employs multiple platforms including national primetime PBS broadcast, the PBS Web site, podcasts, and an educational outreach campaign that features "Cosmic Cafes." Project goals are to: 1) enhance the public's appreciation of physics by exploring the unfinished story of space and time; 2) find innovative ways of using animation and graphics for television, the Web and on the new media platforms to explain these concepts; 3) bring challenging and exciting ideas in science to people unlikely to encounter them elsewhere by holding public events in communities across the country; and 4) forge effective collaborative partnerships with the American Institute of Physics (AIP), American Physical Society (APS), National Society of Black Physicists (NSBP), American Library Association (ALA) and others to maximize impact of the project. Multimedia Research will conduct formative evaluation and Inverness Research Associates will conduct summative evaluation.
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TEAM MEMBERS: Paula Apsell
resource research
This is a guide to creating public conversations about nanoscience. Includes evaluation tools.
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TEAM MEMBERS: Brad Herring