This 2009 summative evaluation of nanotechnology news segments produced by the Museum of Science utilized a post-only, double-blind, randomly-assigned treatment and control group experiment methodology.
This is a request from Claypoint Productions for 124,700 of a total budget of $526,178 to produce a one-hour prime-time documentary program on the Wright Brothers, the processes of science and engineering used in their work, and the science and technology behind their development of the airplane. The PBS program will cover the subjects of aerodynamics, aeronautics, geometry, algebra, applied mathematics, mechanical engineering, the process of invention, and the history of technology. A teacher's guide will be developed to supplement the film.
KQED is requesting funds to produce weekly radio science news reports, a weekly television magazine program, a dynamic online website that supports and extends the broadcast material and to create and maintain an active consortium of 13 participating STEM organizations. The project's working title is "Quest: Exploring Our Natural World." Quest's goals are to raise the profile of STEM issues that affect or occur throughout the Northern California region and activate citizens to discuss and investigate STEM issues. STEM content will include research fields that include Physical Sciences, Life Sciences and Earth Sciences. Most of the stories will include content about the technology and engineering used to support scientific endeavors. The KQED Educational Network EdNet will administer the community and educational outreach initiatives, including creating viewer/listener guides, developing and delivering workshops, and providing information built around Quest media. The project design involves innovative use of multiple platforms and collaborative partnerships with local informal educational institutions. The project's collaborators include the Bay Institute, California Academy of Sciences, Chabot Space and Science Center, East Bay Regional Park District, Exploratorium, Girl Scouts, Lawrence Berkeley National Laboratory, Lawrence Hall of Science, Oakland Zoo and The Tech Museum of Innovation. Rockman Et Al will conduct the evaluation of the Quest initiative.
This planning grant award addresses the subject of cosmology using contemporary film technology. A screen play and film prototype will take viewers from the historical Big Bang phenomena to contemporary thinking on dark energy and matter. STEM disciplines incorporated within this project are mathematics, physics, biology, chemistry and geology, in addition to astronomy. An additional significant issue in this award will be the effort to form a network of dome and planetarium theaters. Such an organization could facilitate promotion and evaluation of this project and future projects. In the future, the network will be positioned to assess the differences in educational impact from large format flat screen, large format dome screen and planetarium dome presentations. Collaborations on this project include The Reuben H. Fleet Science Center, the Mathematics Science Research Institute, and advisors George Smoot and Saul Perlmutter of the Lawrence Berkeley Laboratory. Barbara Flagg is the project evaluator. Specific needs for the planning grant are to: 1. gather formative evaluation on audience parameters; 2. develop a short prototype film and a first draft of the screen play; 3. complete the advisory team; 4. translate the deliverables into Spanish language; 5. evaluate and bid the computer animation facilities; and 5. identify a network of dome and planetarium theaters for their evaluation.
WHALES, SHARKS & THINGS IN THE DARK - A 70MM IMAX FILM is the first science museum and aquarium film in the 70MM large-screen format to present the diversity of life in the oceans in a science context. Through a unique collaboration of a national environmental education group, a leading non-profit science center, and with the co-operation of a federal agency, the project's main objective is to convey to a general and school- age audience a view of the richness and range of life in the underwater realm -- from the deep sea creatures to whales and sharks and other marine life. Narratively, the film will proceed through the water column and selected food webs, showing the relationships in the complex skein of life--including human. The audience will be guided by explorers and role-model scientists, such as Dr. Sylvia Earle, an enthusiastic and well- known oceanographer, and three other sets of characters involved in marine science and exploration. The content will highlight a range of scientific disciplines, including marine biology, engineering, geology, physics, and oceanography, and it will shed light on the entire study of the oceans as a career path, and as an area for further investigation. Accompanied by a educational package delivered and supported by all three groups, this film will have wide impact, reaching a projected 8 million U.S. viewers within two years.
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TEAM MEMBERS:
Christopher PalmerDavid ClarkLeighton TaylorPaul Hanle
The Science Museum of Minnesota (SMM) in collaboration with the Illinois State Museum (ISM), the St. Louis Science Center (SLSC), and the National Center for Supercomputing Applications(NCSA) at the University of Illinois in Champaign, Illinois, will form a museum consortium to develop two virtual reality interactive displays (River Pilot Simulator and Digital River Basin) and other web-based activities that focus on the Mississippi River. This group will be known as the Mississippi River Web Museum Consortium. Each museum will end up with both software modules that will lead visitors to the story of the River. The river's local presence will serve as an entry point for the visitors at each museum. The NCSA will contribute their access to and knowledge of powerful computer simulation, scientific visualization, and collaborations technologies that are usually restricted to research settings and rarely available to a museum audience or the general public. The Consortium will also develop a shared site on the WWW that will invite users to engage in guided inquiry that will deepen their understanding of the large, complex, and integrated river system. The science content underlying the project will include river hydrology and geomorphology, life sciences, environmental studies employing geographic information systems, and the physics of motion. The activities will address a number of the National Science Education Standards. Complementary programming linking these activities with formal education include a RiverWeb(tm) Posting Board and a RiverWeb(tm) Classroom Resource Guide.
The Science Museum of Minnesota (SMM) in collaboration with the Illinois State Museum (ISM), the St. Louis Science Center (SLSC), and the National Center for Supercomputing Applications(NCSA) at the University of Illinois in Champaign, Illinois, will form a museum consortium to develop two virtual reality interactive displays (River Pilot Simulator and Digital River Basin) and other web-based activities that focus on the Mississippi River. This group will be known as the Mississippi River Web Museum Consortium. Each museum will end up with both software modules that will lead visitors to the story of the River. The river's local presence will serve as an entry point for the visitors at each museum. The NCSA will contribute their access to and knowledge of powerful computer simulation, scientific visualization, and collaborations technologies that are usually restricted to research settings and rarely available to a museum audience or the general public. The Consortium will also develop a shared site on the WWW that will invite users to engage in guided inquiry that will deepen their understanding of the large, complex, and integrated river system. The science content underlying the project will include river hydrology and geomorphology, life sciences, environmental studies employing geographic information systems, and the physics of motion. The activities will address a number of the National Science Education Standards. Complementary programming linking these activities with formal education include a RiverWeb(tm) Posting Board and a RiverWeb(tm) Classroom Resource Guide.
Twin Cities Public Broadcasting is developing a two-hour prime time PBS television special on complementary advances in particle physics and cosmology. The program will present the dramatic recent history of the two disciplines, striking discoveries in both fields, and the cutting-edge research under way today. The format of the programs will be modeled on Michael Riordan's book, "The Hunting of the Quark," which presented a rich, personal story of working scientists with their struggles and their successes. The following activities are among those that will be conducted during the planning phase: 1. Develop strategic partnerships among the principal research institutions and organizations involved in physics/astronomy education 2. Develop detailed treatments of the television programs 3. Research sources for program graphics with universities, national laboratories, and other research institutions 4. Meet with the advisory board 5. Produce a video sampler from taped interviews of selected scientists Key staff with include: Richard Hudson, Director of Science Production at KTCA-TV; Les Guthman, Executive Producer and Vice President of Outside Television for S2 Media; and Michael Riordan, physicist, science historian, and author. Advisors for the project are: Donna Cox, National Center for Supercomputing Applications and School of Art and Design, University of Illinois; Peter Galison, Department of History of Science, Harvard University; Leon Lederman, Director Emeritus, Fermi National Accelerator Laboratory; Dennis Overbye, science writer; Randal Ruchti, Department of Physics, University of Notre Dame; George Smoot, Department of Physics, University of California, Berkeley; and Michael Turner, Department of Astronomy and Astrophysics, University of Chicago.
FETCH, produced by WGBH, is a new PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts are to 1) cultivate in children "scientific literacy" -- an appreciation for and enjoyment of science, the skills necessary to become independent investigators and a broad understanding of scientific concepts; 2) provide project collaborators with content-rich activities for informal science education in a range of settings; and 3) demonstrate how media can be used to teach substantive science. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes: human body, force and motion, and earth and the environment. In addition, funds will support new educational resources for afterschool partners and a toolkit for FETCH exhibits, which will be developed in coordination with museum partners. Goodman Research Group will conduct summative evaluation of both the television show and the museum toolkit.
WGBH Educational Foundation is requesting a planning grant to support the development of "The Fabric of the Cosmos," a four-hour NOVA series to be broadcast in the fall of 2009, and an accompanying Web site educational outreach campaign, and project evaluations. Based on the book of the same name, "The Fabric of the Cosmos" will build on the collaboration that resulted in the acclaimed NOVA miniseries "The Elegant Universe," leveraging author and physicist's Brian Greene's ability to get people excited about physics. The goals of the projects are to: 1) enhance public awareness and appreciation of the ongoing quest to understand the fundamental laws of nature, through the evolution of two key concepts: space and time; 2) find innovative ways of using television, the Web and other public forums to bring exciting ideas in science to people who are unlikely to encounter them elsewhere; 3) forge effective collaborative partnerships with the physics community to maximize the educational impact of the project; and 4) encourage individuals to explore scientific concepts and remain engaged with developments in science throughout their lives. The proposed planning phase will include planning meetings with partner organizations, including the American Physical Society, work with project advisors, and writing a detailed treatment for one hour. Multimedia Research will conduct third-party evaluation of the treatment during the planning phase, which will inform the development of the entire series as well as the Web and outreach activities.
WGBH plans to produce a special NOVA series, The Fabric of the Cosmos, based on the best selling book of the same name by physicist Brian Greene. The four 60-minute television programs will be the center piece of a multimedia project that employs multiple platforms including national primetime PBS broadcast, the PBS Web site, podcasts, and an educational outreach campaign that features "Cosmic Cafes." Project goals are to: 1) enhance the public's appreciation of physics by exploring the unfinished story of space and time; 2) find innovative ways of using animation and graphics for television, the Web and on the new media platforms to explain these concepts; 3) bring challenging and exciting ideas in science to people unlikely to encounter them elsewhere by holding public events in communities across the country; and 4) forge effective collaborative partnerships with the American Institute of Physics (AIP), American Physical Society (APS), National Society of Black Physicists (NSBP), American Library Association (ALA) and others to maximize impact of the project. Multimedia Research will conduct formative evaluation and Inverness Research Associates will conduct summative evaluation.
Scholastic Productions is producing thirteen additional episodes for the third season of the fully animated, half-hour television series, "The Magic School Bus." The series, which is targeted at 6-9 year olds, is designed to motivate children's interest in science, to introduce science concepts and ideas, and to inspire positive attitudes towards science and education in students and teachers. The series is unique to science educational television because it breaks the science gender barrier, showcases both education and science, and, through the use of animation which enables the series to transport children to places they literally could not go, presents content in a unique way. Season III topics include: spiders, the Arctic, light, color, the moon, structures, and sound. Outreach activities will include and expand upon those offered for Seasons I and II. During Season III, special emphasis will be placed on reaching families. The project also will use America On-line to promote the series and to communicate the value in and the methods for encouraging children's interest in science. The same basic administrative, content, and production staff will continue with the project. Management and editorial control will be the responsibility of Jane Startz, Executive Vice President of Scholastic Productions. Cheryl Gotthelf, Executive Director of Special Projects for Scholastic Productions will oversee series distribution and utilization, print, research, public relations, promotion, and community and museum outreach. Science content will continue to be supervised by Michael Templeton with the assistance of an Associate Science Content Director, Fran Nankin. Kristin Martin will remain in charge of series production.