Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
This paper explains how and why many American museums of science and nature moved away from the traditional content and methods of natural history in the period from 1930 to 1980. It explores diverse motivations for the shift from dead, stuffed displays to live, interactive exhibits, and the consequences of that shift for museums as both educational institutions and as institutions of research. Ultimately, it argues that debates over museums' content and display strategies drew strength from and reinforced a profound transformation in the institutional history of twentieth-century American
This paper discusses the methodologies, key findings, and implications of a research project that examined the effectiveness of exhibits for making children understand scientific concepts. The two-part study was conducted at Nehru Science Centre (Bombay, India).
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TEAM MEMBERS:
Vijay JavlekarVisitor Studies Association
In this paper, Douglas Hoy of the National Museum of Natural Sciences the impact of new admission fee guidelines from a comprehensive study commissioned by the Canadian government. Hoy presents an overview of the new fees program enacted in June 1988 and its influence on museum attendance throughout Canada.
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Douglas Hoy
resourceresearchProfessional Development, Conferences, and Networks
This paper provides an overview of the Audience Research Consortium of Toronto, comprised of the Art Gallery of Ontario, the Metropolitan Toronto Zoo, the Ontario Science Center and the Royal Ontario Museum. These groups have a shared vision of attracting a larger and more diverse audience-one that includes nontraditional and multicultural groups. This paper outlines how this group developed, acquired funding, hired a consulting group, and created a proposal and research plan. Preliminary findings are also briefly summarized.
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TEAM MEMBERS:
Art Gallery of OntarioRoyal Ontario MuseumOntario Science CentreMetropolitan Toronto ZooWoods Gordon Management Consultants
This paper presents research related to labels that assist visitors in interpreting objects in scientific museums. The authors present an overview of the linguistic tendencies of labeling in museums and scientific exhibitions. In addition, initial findings from a study of modified label text will shed light on the impact of variable text. Note: the figures in this paper are in French.
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TEAM MEMBERS:
Julie DesjardinsDaniel JacobiMarie-Sylvie Poli
This paper shares research findings that explore the link between conceptual understanding, free exploration of hands-on science center exhibits, and Piagetian cognitive developmental levels. Implications on museum exhibits and field trip experiences are examined as well.
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
In this paper, Robert F. Kelly of the University of British Columbia presents a set of generalizations on visitor satisfaction based participation in two dozen empirical studies of museum visitors and non-visitors. Kelly analyzes visitors' motives for going or not going to museums and cites specific evidence from the Canadian Museum of Civilization.
This paper presents an overview of the Museum Impact and Evaluation Study and some of its key findings. The project that began in January 1990 and was completed in 1992 explored relationships between museums and their visitors and was intended to help staff members understand how they develop these relationships, what characterizes these relationships, and how these relationships are maintained.
In this paper, Florence Bramley of The Graphic Group explains and explores the role of humor in education. Bramley discusses the value of weaving laughter into graphics and presentations to reach audiences in unexpected ways.
This paper is intended to provide the beginnings of a blueprint to help exhibition developers, in whatever role they may hold, to understand how visitors use exhibitions and exhibits. It describes the process and findings of researchers at the Science Museum in London, who created a "model of visitor behavior."