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resource research Media and Technology
This study uses the online discourse surrounding an Austrian publicly-funded study about “Islamic kindergartens” as a case study to approach communication about the social sciences in the online public sphere. Results from a discourse analysis of 937 user comments in online forums of two Austrian daily newspapers show that the social sciences are often referred to as a “special case”. While some use this argument to neglect its societal relevance, others use it to highlight its role as societal problem solver. Moreover, users discuss characteristics of “true” social scientists and scrutinise
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TEAM MEMBERS: Brigitte Huber Irmgard Wetzstein Ingrid Aichberger
resource research Media and Technology
Scholars continue to search for solutions to shift climate change skeptics’ views on climate science and policy. However, research has shown that certain audiences are resistant to change regarding environmental issues. To explore this issue further, we examine the presence of reactance among different audiences in response to simple, yet prominently used, climate change messages. Our results show that emphasizing the scientific consensus of climate change produces reactance, but only among people who question the existence of climate change. Moreover, adding political identification to the
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TEAM MEMBERS: Yanni Ma Graham Dixon Jay Hmielowski
resource research Media and Technology
In a recent article, Ma, Dixon, and Hmielowski (2019. Psychological Reactance from Reading Basic Facts on Climate Change: The Role of Prior Views and Political Identification. Environmental Communication, 13(1), 71-86) explore whether scientific consensus messages activate psychological reactance. They find no main effect of the consensus message on psychological reactance, but a subsequent moderation analysis appears to show reactance among audiences who question the existence of climate change, especially Republicans. Here we attempt to replicate this finding in a large national sample of
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TEAM MEMBERS: Sander van der Linden Edward Maibach Anthony Leiserowitz
resource research Public Programs
Scientists are increasingly motivated to engage the public, particularly those who do not or cannot access traditional science education opportunities. Communication researchers have identified shortcomings of the deficit model approach, which assumes that skepticism toward science is based on a lack of information or scientific literacy, and encourage scientists to facilitate open-minded exchange with the public. We describe an ambassador approach, to develop a scientist's impact identity, which integrates his or her research, personal interests and experiences to achieve societal impacts
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resource project Professional Development, Conferences, and Networks
The Center for Integrated Quantum Materials pursues research and education in quantum science and technology. With our research and industry partners, the Museum of Science, Boston collaborates to produce public engagement resources, museum programs, special events and media. We also provide professional development in professional science communication for the Center's students, post-docs, and interns; and coaching in public engagement. The Museum also sponsors The Quantum Matters(TM) Science Communication Competition (www.mos.org/quantum-matters-competition) and NanoDays with a Quantum Leap. In association with CIQM and IBM Q, the Museum hosted the first U.S. museum exhibit on quantum computing.
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TEAM MEMBERS: Robert Westervelt Carol Lynn Alpert Ray Ashoori Tina Brower-Thomas
resource research Media and Technology
The Extreme Ice Survey (EIS) is an exemplary case for examining how to effectively communicate scientific knowledge about climate change to the general public. Using textual and semiotic analysis, this article analyzes how EIS uses photography to produce demonstrative evidence of glacial retreat which, in turn, anchors a transmedia narrative about climate change. As both scientific and visual evidence, photographs have forensic value because they work within a process and narrative of witnessing. Therefore, we argue that the combination of photographic evidence with transmedia storytelling
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TEAM MEMBERS: Anita Lam Matthew Tegelberg
resource research Media and Technology
Science museums are missing an opportunity to promote informal education, scientific literacy, public engagement and public visibility of scientists outside of museum walls via Instagram. With an analysis of 1,073 Instagram posts, we show that museums are using Instagram as a promotional broadcasting tool, with a focus on end results of collections and curation work over communication of museum-led discovery and science as a process. We suggest that science museums create more Instagram posts that offer educational information and visibility of exhibit creation and museum researchers' work
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TEAM MEMBERS: Paige Brown Jarreau Nicole Smith Dahmen Ember Jones
resource research Media and Technology
In this study, we suggest to amending the cognitive mediation model of learning from the news to explain the impact of news coverage on climate change on the recipients' acquisition of knowledge about the consequences of climate change. To test our theoretical assumptions, we combine a content analysis of 29 news media channels with a two-wave panel survey before and after the release of the 5th IPCC report. Results show that the amount of information on the consequences of climate change used in print media and prior knowledge are the strongest predictors of the knowledge in the second panel
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TEAM MEMBERS: Corinna Oschatz Marcus Maurer Jörg Haßler
resource research Media and Technology
We used content analysis to analyse the representation of female scientists in animated short films on gender and science, selected from the Anima Mundi Festival, over 21 annual editions. In these films, female scientists are featured as ‘intelligent’, ‘dominant’ and ‘well respected’, adult, white, wearing a lab coat or uniform and working in laboratories and fieldwork. We identified a reconfiguration of the gender stereotype in films in which the female character is about to gain space and visibility. We also analysed films whose sexist foundations in the relationship between scientists and
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TEAM MEMBERS: Gabriela Reznik Luisa Massarani
resource project Media and Technology
The goal of this project is to promote informal STEM education in polar research through a novel interactive learning display that uses virtual and augmented reality technology. A new display system will be developed that combines the successful techniques of touch-enabled tabletop displays with new low-cost, head-mounted display technology to deliver an immersive 3D learning experience for the IceCube Neutrino Detection system located at the South Pole. The system will provide new means for engaging the public in learning about the IceCube Neutrino Dectection system and the challenges of Antarctic research.

The proposal relies on collaboration between three groups on the University of Wisconsin- Madison campus, including the Living Environments Laboratory (LEL), the Wisconsin IceCube Particle Astrophysics Center (WIPAC), and the Games Learning Society (GLS). Once developed, the display system will be installed at the Wisconsin Institutes for Discovery Town Center, a public space that attracts close to 50,000 people per year. This proposal was submitted as an Exploratory Pathways proposal, meaning that it represents a chance to establish the basis for future research, design, and development of innovations or approaches. Outcomes from this project will inform the PIs of how best to extend the system to add more 3D environments for other research locations in Antarctica. The system will be implemented in an extensible fashion so that a user can select from one of several Antarctic research station locations, not just IceCube, from the main menu of the system and suddenly be immersed in a 3D world that seeks to teach users about polar research at that location. Contents of the interactive learning display will be translated into Spanish, and users will be able to choose which language they want to use. Evaluations of the system will also inform designers about how these museum-type systems impact learning outcomes for the general public.

This project was submitted to the Advancing Informal STEM Learning (AISL) program, but will be funded by the Division of Polar Programs. AISL seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
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TEAM MEMBERS: Kevin Ponto
resource research Media and Technology
Identifying private gardens in the U.K. as key sites of environmental engagement, we look at how a longer-term online citizen science programme facilitated the development of new and personal attachments of nature. These were visible through new or renewed interest in wildlife-friendly gardening practices and attitudinal shifts in a large proportion of its participants. Qualitative and quantitative data, collected via interviews, focus groups, surveys and logging of user behaviours, revealed that cultivating a fascination with species identification was key to both ‘helping nature’ and wider
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TEAM MEMBERS: Nirwan Sharma Sam Greaves Advaith Siddharthan Helen Anderson Annie Robinson Laura Colucci-Gray Agung Toto Wibowo Helen Bostock Andrew Salisbury Stuart Roberts David Slawson René van der Wal
resource research Media and Technology
Online citizen science platforms increasingly provide types of infrastructural support previously only available to organisationally-based professional scientists. Other practices, such as creative arts, also exploit the freedom and accessibility afforded by the World Wide Web to shift the professional-amateur relationship. This paper compares communities from these two areas to show that disparate practices can learn from each other to better understand their users and their technology needs. Three major areas are discussed: mutual acknowledgement, infrastructural support, and platform
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TEAM MEMBERS: Liz Dowthwaite James Sprinks