This article describes the research effort of ASTC and Reach Advisors to explore the motivations and engagement levels of visitors to science museums. The team discovered surprising and telling information about mothers who visit with their children. This article explores the survey methodology, key findings including helpful terms to describe four types of visitors, and conclusions with recommendations.
In the recent exhibition project Animal Secrets, we looked at the impact of three strategies for fostering parent-child interactions in an exhibition for young children: environmental design, types of activities, and labels. Results from our study indicate that all three strategies can support parent-child interactions, but environmental design and activity type were more effective than labels overall in promoting parent-child collaboration. Mixed results for exhibit labels suggest the need for further research into how best to communicate with parents of young children in an exhibition.
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Karyn BertschiMarcie BenneAnn Elkins