This study evaluates the Living Land Living Sea exhibit at the Royal British Columbia Museum, with specific attention to gathering data related to visitor response to dioramas. The results of this study indicated that small but significant amounts of knowledge gain did occur upon visiting the Living Land Living Sea gallery, that attitudinal change was not measured, and that exhibit type clearly affects attracting power and holding power.
This is a summary of A.W. Melton's 1936 paper, "Distribution of Attention in Galleries in a Museum of Science and Industry." Melton studied the role of movement in attracting visitors by evaluating a gear-shaper located in the machine tool section of the New York Museum of Science and Industry. Melton determined that while any kind of movement attracts visitors, the overall consequences of this movement on the exhibit may not be be positive.
This is a brief summary of A.W. Melton's 1936 paper, "Distribution of Attention in Galleries in a Museum of Science and Industry." Melton studied how visitor behavior was impacted by manually-operated exhibits demonstrating electricity. Automatic operation of the exhibits was compared with manual operation.
In this article, Randi Korn reviews the "Museum Audiences Today: Building Constituencies for the Future" study, a 1984 evaluation of 25 museums in Southern California. Korn summarizes the book and key findings from the study.
This is a summary of A.W. Melton's 1935 paper, "Problems of Installation in Museums of Art." Melton described a series of studies that demonstrated two important factors that influence visitor behavior: (1) the tendency to turn right when entering a museum gallery and (2) the strong attraction of exits.
This is a brief summary of Edward S. Robinson's 1928 AAM Monograph "The Behavior of the Museum Visitor." Robinson highlights the importance of object size, positioning, and density for determining visitor attention in art museums.
Museum learning involves a wide range of recollections about a diverse set of experiences encountered over the course of a museum visit. Three key features are: 1) visitors "learn" about many different aspects of a visit (not just exhibits); 2) experiences are stored in memory and are recallable; and 3) learned experiences persist for long periods of time (i.e., months, years and decades). A series of pilot ethnographic style interviews were conducted. Each of eleven subjects was conversationally "walked" through his recollections. Several consistent themes ran through all the recollections: 1
The St. Louis Science Center is a major metropolitan science museum serving a population of 2.3 million people. One year ago they moved into a new facility at a new location and attendance at the museum has tripled, reaching 600,00 visitors this past year. The center will develop a "Science Playground" in order to teach basic science principles and process through a series of 45 outdoor participatory exhibitions around the major areas of motion, energy, light, sound and the natural environment. The physics of motion will be explored through exhibits such as a friction slide, lunar gravity swing, double-axis human pendulum, etc. Energy exhibits will provide experiences with watermills and water power, fulcrum leverage and solar energy. Light exploration includes a solar column, prisms and rainbows, soundwheel and whisper discs. A weather station will have a rain gauge, anemometer, a variety of barometers, etc. This contemporary playground concept was developed as a response to limitations of indoor facilities and to extend use of outdoor space in a creative manner. The exhibit will be a model for extending science learning opportunities for schools, parks, other science museums and similar institutions. The center surveyed 31 science centers, 82 parks and 85 school districts to gauge interest in use of science playground exhibits, and found a clear interest in this type of project by all sectors surveyed. Exhibit designs will be published and furnished at cost to any facility wishing to replicate all or any part of the exhibition.
The American Psychological Association, in cooperation with the Association of Science-Technology Centers (ASTC), will develop a series of exhibits on psychology using a discovery room/science laboratory approach. The exhibition will, for the first time, offer museum visitors a first hand opportunity to explore the tools, methods, and concepts of psychology in such areas as thinking and feeling, dreaming and sleeping, perceiving and communicating. The exhibition will travel to eight museums over 30 months through the ASTC traveling exhibition service and will reach over a million visitors. A wide selection of additional materials and resources such as films, seminars, lectures and workshops will be offered to the participating museums to extend the impact of the exhibition. Plans of the exhibits will be made available to other museums. NSF support represents less than 50% of the total cost of the project.
The New York Hall of Science will develop a major exhibition on quantum theory--one of the most important developments in physical science in this century and one which has not been significantly treated by science museums. This exhibition will be the first major museum program to introduce quantum theory and its applications to the public. Elements of the exhibit will include models of the atom, the puzzle of light, applications of the theory and, finally, the human story of the creation of a new theory. Numerous participatory exhibits will be developed in conjunction with the project so that visitors can learn by doing. Formative evaluation will be an integral part of this exhibit. This technique has recently been adopted by museums as a way to test exhibit prototypes with museum visitors and then redesign as necessary. A workshop will be held for museum personnel and a guidebook, Improving Exhibits Through Formative Evaluation, will be produced. This book will be the first complete description of the formative evaluation process and will be a valuable addition to the museum field.
The California Academy of Sciences, a major natural history institution located in San Francisco, will develop Life Through Time, a large permanent exhibition on evolution that will inform and challenge visitors as they "walk through" a series of exhibits which encourages them to touch and explore. The exhibition will cover the history of life on earth, how scientists recognize and evaluate change through time, the scientific method and process of discovering, and the impact of evolution. A teacher's educational resource kit with hands-on materials will be developed for use in the schools along with teacher training courses. The exhibition will reach a substantial audience, over a million and a half visitors per year. Additionally, 44% of the San Francisco elementary school children are visited each year by Academy docents, the mobile classroom reaches 7,000 Bay Area residents, over 5,000 children and adults take classes at the Academy and 10,000 school children visit the museum each year.
This project at the North Carolina Museum of Life and Science, Durham, North Carolina, will create a 2000 square foot permanent exhibition, "The Science Behind Medicine", using recent advances in medical science and technology to illustrate basic science concepts. It will engage visitors through their strong interest in health and medicine, present valuable information about medical subjects, and use their interest to present underlying scientific concepts they would otherwise avoid. The exhibition will be organized around four topics: organ structure and function and organ replacement and transplantation; advances in medical imaging, including infrared, ultrasound and x-ray technologies; pharmaceutical pharmacology, biological receptors and molecular design; and sickle cell anemia and its molecular biology. Over five years, more than one million people will use the exhibit, including both highly educated residents of the Research Triangle area, and a Durham population that is disadvantaged and 50% black. Extensive subject area consultation and formative evaluation will be used in exhibition design. A close consulting relationship is planned with two museums with similar exhibit interests, and exhibit research and plans will be offered to other interested museums to encourage wider use of the project's results. A strong regional health sciences focus will benefit the project through academic, business, community and industry membership on a project planning committee, and from 50% local matching funding. Two corporate planning grants have been awarded to the project, and a major facilities expansion funded in part by a recent bond issue.