This is a summary of A.W. Melton's 1935 paper, "Problems of Installation in Museums of Art." Melton described a series of studies that demonstrated two important factors that influence visitor behavior: (1) the tendency to turn right when entering a museum gallery and (2) the strong attraction of exits.
Document
TEAM MEMBERS
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
3
Number:
1
Page Number:
6
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