Zoos and aquariums have shifted their focus over recent years, taking a much more active role in wildlife conservation and in promoting conservation learning among their visitors. Research in these settings provides a valuable foundation for the emerging field of non-captive wildlife tourism. In particular, valuable lessons regarding the potential impact of wildlife encounters on visitors' conservation attitudes and behaviour can be drawn from research in zoos and aquariums. This paper explores those aspects of wildlife encounters that appear to contribute most to conservation learning. These
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TEAM MEMBERS:
R. BallantyneJ. PackerK. HughesLynn Dierking
In both formal and informal settings, not only science but also views on the nature of science are communicated. Although there probably is no singular nature shared by all fields of science, in the field of science education it is commonly assumed that on a certain level of generality there is a consensus on many features of science. In this paper, it will be argued that because of their focus on unifying items and their ignoring of the actual heterogeneity of science, it is questionable whether such consensus views can fruitfully contribute to the aim of science communication, i.e., to
In this paper, research on interest and motivation is revisited in the context of informal science learning (ISL) settings such as museums, out-of school or after-school clubs or groups, science camps, and enrichment programs1. The ISL context differs from traditional school "cookbook" science in a number of critical ways: rather than emphasizing science information, it is designed to engage participants in inquiry-informed and free-choice opportunities to work with authentic science2. Productive participation in the ISL setting should enable the development of scientific literacy and
The United States Botanic Garden (USBG) contracted Randi Korn & Associates, Inc. (RK&A) to study visitors’ experiences in the current West Gallery exhibition. However, after an initial meeting, USBG recognized that any changes to the West Gallery should be intentional and done in the context of staff’s aspirations for the whole Garden experience; thus, the study evolved into a more holistic endeavor with two main goals: (1) collect data about visitors’ experiences in the West Gallery exhibition to inform redesign of the Gallery; and (2) study visitors’ experiences in the whole Garden in the
This study, requested by Smithsonian Secretary Lawrence Small, was conducted between April 2004 and May 2005, over all four seasons, and used the following methods: 1) open-ended interviews with 55 visit groups; 2) formal observations of a sample of 100 visitors, for which the observer estimated the age and gender of visitors and noted their paths, all stops over 3 seconds in length, what displays they looked at, and which hands-on devices they used; 3) a peer review panel comprised of seven ex- hibition specialists (curators, designers,writers, educators, and exhibition developers) who work
This newsletter issue focuses on natural history dioramas. Articles describe children's responses to dioramas, biological interest development in natural history dioramas, and inquiry at natural history dioramas.
It is common knowledge that U.S. students have fallen behind in the acquisition of science knowledge and that the necessary solution is greater investment and better practices in our schools. But is better schooling really the solution? Drawing on a large base of research, the authors demonstrate that by the time U.S. citizens are young adults, they are better informed about science than their international peers; that the most important sources of scientific knowledge are not schools; and that the informal infrastructure of museums, aquariums, broadcast programming and other sources of
This study was commissioned by Intel Corporation to explore the ways in which corporate sponsorships of museum exhibitions influence visitor perceptions of both the corporation and of the museum exhibition. [Note: Intel was not one of the sponsoring companies studied during this research, and was not mentioned to visitors during the course of the study.] The overall implication of this study for museums is that carefully chosen and presented sponsorships, for a majority of visitors, have no impact on opinion of exhibits, but, in some cases, can lead to improvements. For companies, such
The Lemelson Center for the Study of Invention and Innovation at the Smithsonian’s National Museum of American History (NMAH) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a formative evaluation for Places of Invention, an exhibition funded by the National Science Foundation. The exhibition aims to stimulate visitors’ thought about how people, resources, and spaces work together to support invention in historic and modern communities. Through formative evaluation, RK&A explores visitors’ use of exhibition prototypes (including barriers to use) and the meanings visitors take away
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Randi Korn & Associates, Inc.Lemelson Center for the Study of Invention and InnovationNational Museum of American HistorySmithsonian Institution
With support from the Institute of Museum and Library Services, the Mathematics in Zoos and Aquariums project worked with zoo and aquarium staff members to integrate mathematical concepts into the interpretation of living collections. Over two years, the project developed three activities related to logic, measurement, and data analysis and conducted workshops with over 400 staff from 124 institutions. In refining the workshop model and conducting evaluation, we found that most staff increased their comfort with and use of math-based activities and that the goals of the participants and the
This article presents excerpts from reports written by visitor research professionals in Canada, Finland, Italy and Norway. These brief summaries describe visitor studies projects at various institutions in these countries.
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TEAM MEMBERS:
Visitor Studies AssociationGeorge Hein
This article outlines the attention-value applied to museum visitors. The model describes value as a three-level continuum (capture, focus, and engage) and assumes that the primary motivation for paying attention is perceived value. Bitgood discusses each stage of the visitor attention continuum with respect to the response indicators or behaviors that are associated with the stage, a description of variables that influence attention at that stage, the explanatory processes or mechanisms that appear to be in play during the stage, and possible design implications for the practitioner.