In this article, Megan Axelsen, an Associate Lecturer and a PhD student at the University of Queensland in Australia, explores visitors' perceptions of festivals in art galleries. Axelsen also identifies several characteristics that distinguish festivals from other special events.
This article discusses a study that investigated whether visitor or visit variables were the best predictors of satisfaction, and whether the predictive power of these variables would differ in different types of visitor institutions. Also studied was whether higher ratings of satisfaction would result in specific visitor intentions. Data were collected from adult visitors at three different institutions: Denver Art Museum, Denver Museum of Nature and Science, and Colorado's Ocean Journey, an aquarium.
In this essay, researchers from King's College London, Work, Interaction and Technology Research Group, discuss a particular approach to the analysis of social interaction in museums and galleries, focusing on video-based field studies. The authors also give a few suggestions as to why it might be important to take verbal and physical interactions more seriously when designing, developing and evaluating exhibits and exhibitions.
DATE:
TEAM MEMBERS:
Dirk vom LehnChristian HeathJon Hindmarsh
This paper discusses the "Gallery Enhancement" project completed between 1988-1989 at the Art Gallery of Ontario. A summary of the project includes: the general modifications to the installation, the "collaborative" nature of the exhibit development process (between education, curatorial and others), the strategies employed for modifying the installation, the methods and results of the audience research initiatives, and the ramifications of this experimentation on future operations at the Art Gallery of Ontario.
This paper introduces a nonparametric statistical method for the analysis of time data in visitor research and evaluation studies. Measures of duration are often used to analyze visitor behavior and determine exhibit effectiveness in museum settings. Examples of duration measures include the length of a museum visit, the interval between a first visit and a repeat visit, or the period of time a visitor devotes to an activity, such as the span of attention to an exhibit, or the time spent reading a label.
This paper discusses two important initiatives at the Art Gallery of Ontario (AGO). The first was an experiment that tested the impact of interpretive devices on visitors to an installation of contemporary art. The second was a major collaborative project in which educators and curators joined forces and reinstalled a part of the AGO's permanent collection using innovative design and interpretive strategies. In both instances, audience research constituted an important part of the initiative and has flagged important issues that may have a significant impact on exhibit development at the AGO.
Dynamic Patterns Theatre, an independent production company, is bringing a unique educational and entertainment experience to Central Illinois with upcoming performances of QED: A Play by Peter Parnell. Featuring a day in the life of Nobel Laureate Richard Feynman, the show interweaves strands from his professional biography, including the Manhattan project and the Challenger inquiry, and provides a window into many of his personal emotions and challenges, all the while offering several great discussions of physics ideas presented for a general audience. As the first production of a new "Science at the Theatre Series", QED (which stands for quantum electrodynamics, the physics model for which Feynman was awarded the Nobel Prize) will be incorporated with a unique informal educational opportunity along with the traditional theatrical experience for patrons to enjoy. Dynamic Patterns Theatre is collaborating with local physicists and teachers to host an informal forum highlighting aspects of Feynman's life and career and feature science topics discussed in the play. With an interactive format of "Ask a Physicist", patrons will be free to ask the panel any questions they might have about science for a unique opportunity to increase their appreciation for science and how the Universe works, if only just a bit. "My academic background is in physics, so I am personally excited to merge my theatre and science interests into a new cultural event that has not be attempted before in Central Illinois", said Matthew T. Dearing, co-producer of dynamic patterns theatre and director for QED. Richard Feynman is portrayed by Al Scheider, a long-time regional actor from Decatur who has performed in over sixty community theatre productions in thirty-seven years, and has directed theater for twelve years. The supporting role of Miriam Field, a young Caltech student, is played by Lynexia Dawn Chigges, who is an LPN with Memorial Physician Services, and has performed on stages from San Diego to Springfield, Illinois. QED: A Play performs for three weekends in three communities, with the opening on September 13, 14 at 8:00 pm in Springfield at the Hoogland Center for the Arts, September 20, 21 at 7:30 pm in Jacksonville at the Playhouse on the Square, and October 4, 5 at 8:00 pm in Decatur and the Madden Arts Center.
This paper presents research methodology and findings of a formative evaluation of floor maps in the new ancient Near East galleries at the Royal Ontario Museum. The evaluation aimed to determine effectiveness of these signs as well as the most suitable placement, quantity, and type of sign used to orient visitors.
DATE:
TEAM MEMBERS:
Christine LockettDanielle Boyer-TarloJanet Emonson
resourceresearchProfessional Development, Conferences, and Networks
This paper provides an overview of the Audience Research Consortium of Toronto, comprised of the Art Gallery of Ontario, the Metropolitan Toronto Zoo, the Ontario Science Center and the Royal Ontario Museum. These groups have a shared vision of attracting a larger and more diverse audience-one that includes nontraditional and multicultural groups. This paper outlines how this group developed, acquired funding, hired a consulting group, and created a proposal and research plan. Preliminary findings are also briefly summarized.
DATE:
TEAM MEMBERS:
Art Gallery of OntarioRoyal Ontario MuseumOntario Science CentreMetropolitan Toronto ZooWoods Gordon Management Consultants
This paper discusses the the value of interpretive inquiry in examining visitors' reactions to museum environments as well as evaluating visitor outcomes expected by those producing the environments. This paper provides an explanation of interpretive inquiry as well as examples of this methodology in action at the Gibson House Living History Museum, Ontario Science Centre, and the Art Gallery of Ontario.
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
DATE:
TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
In this paper, evaluator Randi Korn of Randi Korn and Associates describes front-end and formative evaluation procedures used to help create and perfect interactive components for a junior gallery in the Allentown Art Museum in Pennsylvania. Key findings from both studies are briefly summarized.