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Peer-reviewed article

Personality and Motivation in Visitor Satisfaction

January 1, 2002 | Exhibitions
This article discusses a study that investigated whether visitor or visit variables were the best predictors of satisfaction, and whether the predictive power of these variables would differ in different types of visitor institutions. Also studied was whether higher ratings of satisfaction would result in specific visitor intentions. Data were collected from adult visitors at three different institutions: Denver Art Museum, Denver Museum of Nature and Science, and Colorado's Ocean Journey, an aquarium.

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  • 2013 07 10 Yalowitz pic 500 K
    Author
    Monterey Bay Aquarium
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies Today!
    Volume: 5
    Number: 1
    Page Number: 14
    Resource Type: Research Products
    Discipline: Art, music, and theater | Education and learning science | General STEM | Life science
    Audience: Adults | General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Museum and Science Center Exhibits | Aquarium and Zoo Exhibits

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