Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related
This thesis investigates how people make meaning in and from museums, through encounters with artefacts which are mediated by portable digital technologies. It provides evidence that technology can help to manage the amount of information visitors encounter, instead of increasing it, through activities which structure the use of technology. One such activity - visitor-constructed trails through museums - is studied in depth, with attention to how (and to what extent) the activity is structured, the contexts in which it takes place, and how various tools and resources mediate and support the
This paper presents an exhibit assessment tool for science centers that is based on the premise, supported by learning theories and research, that the level to which a visitor is engaged by an exhibit is a direct indicator of the learning taking place. Observable behaviors are used to distinguish three stages or levels of visitor engagement described as initiation, transition, and breakthrough. A distinctive visitor engagement profile can be constructed for an exhibit that can then be used in assessing the effectiveness of subsequent changes made to the exhibit experience. It is suggested that
Through the Planet Earth Decision Theater project, the Science Museum of Minnesota and its partners will upgrade the museums current SOS exhibit with new SOS learning experiences, produce for the SOS community a new SOS film about the role of humans as the dominant agents of global change and two new presenter-led SOS programs based on the film with one version utilizing an audience feedback mechanism called iClickers. SMM also will complement its Planet Earth Decision Theater and the Maryland Science Center s SOS exhibit with the addition of Rain Table (a new interactive scientific visualization platform) at both locations to further reinforce the Anthropocene messages of the new SOS film and programs. SMM will conduct extensive evaluations of the new SOS film, programs and Rain Tables. SMM s partners on this project include the NOAA Environmental Visualization Lab, University of Minnesota's National Center for Earth-surface Dynamics, University of Minnesota's Antarctic Geospatial Information Center, University of Minnesota's Institute on the Environment, Maryland Science Center, Oregon Museum of Science and Industry, Institute for Learning Innovation, George Mason University s Center for Climate Change Communication, and the Electronic Visualization Laboratory at University of Illinois-Chicago.
“From Earth to the Universe” (FETTU) is a collection of astronomical images that showcase some of the most popular, current views of our Universe. The images, representing the wide variety of astronomical objects known to exist, have so far been exhibited in about 500 locations throughout the world as part of the International Year of Astronomy. In the United States, over 40 FETTU exhibits have occurred in 25 states in such locations as libraries, airports, nature centers, parks and college campuses. Based on preliminary evaluations currently underway, this project – a large-scale, worldwide
To inform development of the Curious by Nature exhibit and related programs, staff at the Palo Alto Junior Museum & Zoo (JMZ) wants to hear from parents. Staff are especially interested in the experience of families with children who have special needs. In recent years the JMZ has developed an audience in this community of often close-knit friends and organizations. JMZ is also part of a successful collaboration with Abilities United and PACE (Pacific Autism Center for Education) in which disabled adults volunteer in the Zoo on a weekly basis. The institution’s intimate nature, good design and
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Wendy MeluchPalo Alto Junior Museum & Zoo
Living Liquid will identify strategies for creating visualization tools that can actively engage the public with emerging research about the ocean's microbes and their impact on our planet. It addresses a critical issue for the ISE field: creating ways for visitors to ask and answer their own questions about emerging areas of science with visualizations. This Pathway project will provide important lessons learned for a future full-scale development project at the Exploratorium's new location over San Francisco Bay, and for informal science educators and other professionals working to create interactive visualization tools using the vast data sets now available. Living Liquid is a collaboration between developers, educators and learning researchers at the Exploratorium, computer scientists at the Visualization Interface and Design Innovation Group at UC Davis, and marine scientists at the Center for Microbial Oceanography Research and Education. The project's research and development process includes a front-end study of visitors' interests and prior knowledge related to ocean microbes, interviews with scientists to identify potential datasets and activities, a survey of candidate visualizations, and a series of prototypes to identify promising strategies to engage visitors with and allow visitors to explore large scientific datasets through visualization tools.
The Space Science Institute, in collaboration with the Catawba Science Center (North Carolina), the New Mexico Museum of Natural History and Science, the American Library Association, and the Astronomical Society of the Pacific propose to develop a multi-pronged project on the topic of asteroids. Content areas will include: Asteroids ? Up-close and Personal; Deep Impact; and Planetary Protection. Deliverables will include a 2,500 square-foot traveling exhibit for small to mid-sized museums; four, 300 square-foot "small exhibit components" (SECs) for libraries, community centers, etc.; Web 2.0 sites for the project developers and for the public; public education programs; professional development programs for informal STEM professionals; and a study of how Web 2.0 can be used to improve the evaluation of Web sites. The project team will be experimenting with virtual prototyping of exhibit modules as a way to improve exhibit development, especially with team members who are around the country. Teens from around the country will be enlisted to help inform the project on its deliverables. The Association of Science-Technology Centers will manage the exhibit tour. The Institute for Learning Innovation will conduct the evaluation activities, including the study of Web 2.0 and virtual prototyping tasks.
Living Liquid is an exhibit cluster focused on the charismatic microfauna and flora of the San Francisco Bay and the larger oceans, and is the first in an series of experiments to create a new marine life area in the East Gallery at the Piers. This formative evaluation examines what visitors found interesting and how they perceived the environment of the exhibit collection. Appendix includes interview protocol.
This research investigated gender equitable exhibit development by enhancing a geometry exhibit with several female-friendly design features and analyzing video data to determine the effects on girls' engagement and social interactions with their caregivers. The findings suggest that incorporating several female-friendly design features leads to significantly higher engagement for girls (evidenced by greater attraction and time spent). This study also looked for any unanticipated negative effects for boys after incorporating the female-friendly design features.
The authors describe a study of programs to deepen families' scientific inquiry practices in a science museum setting. The programs incorporated research-based learning principles from formal and informal educational environments. In a randomized experimental design, two versions of the programs, called inquiry games, were compared to two control conditions. Inquiry behaviors were videotaped and compared at pretest and posttest exhibits. Family members were also interviewed about their perceptions and use of the inquiry games. Results indicated that visitors who learned the inquiry games
The Adult Child Interaction Inventory (ACII) was developed as part of a research to practice collaboration between the Boston Children’s Museum and Evergreene Research and Evaluation. Preschoolers, Parents, and Educators: Strategies to Support Early Science Literacy (PPE), funded by the National Science Foundation and led by Boston Children’s Museum aimed to better understand the range of non-verbal as well as verbal interactions that occur between adults and children during collaborative science investigation. Results of project research contributed to the development of an exhibit, Peep’s