The Lemelson Center for the Study of Invention and Innovation at the Smithsonian’s National Museum of American History (NMAH) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a formative evaluation for Places of Invention, an exhibition funded by the National Science Foundation. The exhibition aims to stimulate visitors’ thought about how people, resources, and spaces work together to support invention in historic and modern communities. Through formative evaluation, RK&A explores visitors’ use of exhibition prototypes (including barriers to use) and the meanings visitors take away
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Randi Korn & Associates, Inc.Lemelson Center for the Study of Invention and InnovationNational Museum of American HistorySmithsonian Institution
With support from the Institute of Museum and Library Services, the Mathematics in Zoos and Aquariums project worked with zoo and aquarium staff members to integrate mathematical concepts into the interpretation of living collections. Over two years, the project developed three activities related to logic, measurement, and data analysis and conducted workshops with over 400 staff from 124 institutions. In refining the workshop model and conducting evaluation, we found that most staff increased their comfort with and use of math-based activities and that the goals of the participants and the
This article presents excerpts from reports written by visitor research professionals in Canada, Finland, Italy and Norway. These brief summaries describe visitor studies projects at various institutions in these countries.
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Visitor Studies AssociationGeorge Hein
In this article, Nathalie Caplet, from Cap Sciences in Bordeaux, France, outlines how French and European museums in general cater to young audiences in exhibitions while otherwise targeting the general public. Caplet provides examples of how institutions engage children using old or more innovative techniques.
Describes an outdoor educational program at the University of California Botanical Garden in which children are encouraged to handle the plants and are provided with a taped commentary. By the use of an inquiry method, children learn how the Californian Indians used many of the native plants.
This article outlines the attention-value applied to museum visitors. The model describes value as a three-level continuum (capture, focus, and engage) and assumes that the primary motivation for paying attention is perceived value. Bitgood discusses each stage of the visitor attention continuum with respect to the response indicators or behaviors that are associated with the stage, a description of variables that influence attention at that stage, the explanatory processes or mechanisms that appear to be in play during the stage, and possible design implications for the practitioner.
This handbook provides a generic package for the formative evaluation of exhibits. The book covers three major concerns in evaluation: flexibility, efficiency, and validity. The authors note that this evaluation package has been developed on the assumption that the "front- end" evaluation relating to exhibit development has already occurred, and that the "summative" evaluation phase is beyond the scope of the project.
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Curtin University of TechnologyLeonie RennieTerry McClafferty
Social science research into public understanding of animal cognition has tended toward a disciplinary focus with conceptual frameworks, questionnaires, concepts and categories that do not appear to align with the findings emerging from the scientific study of animal cognition. The goal of this paper is to present a framework that aligns the dimensions of these two disparate research fields to allow for better assessment of public perceptions of animal minds. The paper identifies different dimensions that have been categorized through the empirical study of animal cognition, as well as the
This report summarizes front-end research with visitors on the topic of agriculture, conducted by the Research & Evaluation Department of the Saint Louis Science Center. This front-end study was designed to inform the internal development teams connected to the Science Center agriculture exhibit. The main objective of the research was to gather information from Science Center visitors about their familiarity and interest in the topic, their experiences with farming, their top of mind knowledge about technology and sustainability as it relates to agriculture, and their expectations for an
In response to a long-expressed focus on a museum's mission and its evaluation, this article explores an alternate model of multiple, intentional missions and purposes. While literature and theory assume that a single mission should guide a museum's decisions and actions, in practice, many US nonprofit museums are operating as community service museums, intentionally fulfilling a number of different purposes useful and desired by the community beyond the purpose stated in their mission. This article builds on Stephen E. Weil's theories to develop the rationale for measuring the value and
These audio presentation and transcript files are from a series of webinars about the NSF Advancing Informal STEM Learning (AISL) FY14 solicitation. "AISL Webinar 101: Introduction to the Solicitation" includes an overview of the AISL program, project types, preparing competitive proposals, the review process and NSF merit criteria, other relevant programs and resources, and contact information. "AISL Webinar 102: Digging Deeper into the Solicitation" focuses on key issues in the submission and review processes, examples of project types, an introduction to the Common Guidelines for Education
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National Science FoundationNational Science Foundation
This report was completed by the Program Evaluation Research Group at Endicott College in October 2013. It describes the outcomes and impacts of a four-year, NSF-funded project called Go Botany: Integrated Tools to Advance Botanical Learning (grant number 0840186). Go Botany focuses on fostering increased interest in and knowledge of botany among youth and adults in New England. This was being done through the creation of an online flora for the region, along with the development of related tools, including PlantShare, and a user-friendly interface for ‘smartphones’. In January 2012, the PI
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Judah LeblangNew England Wild Flower Society