In this paper, Ruth S. Britt discusses front-end evaluation findings of the "In the Dark: Worlds without Light" traveling exhibit at the Cincinnati Museum of Natural History. The exhibit aimed to show that humans are not well-adapted to the dark, and that this gives rise to discomfort, fear, avoidance, and lack of knowledge; to take some of the mystery out of dark environments by showing and talking about creatures of darkness, their adaptations to dark environments, and the processes which make life possible in unlighted worlds; and to show how dark environments are tied to the whole of life
In this paper, Pedro J.E. Casaleiro of the University of Leicester, Department of Museum Studies, discusses research that considers the investigation of evidence in mass media other than museums to help define a communications policy that bears the visitor in mind. In doing so, Casaleiro aims to broaden understanding about audiences' concerns with science, recognizing the presence of shared symbolic values created by both museums and traditional mass media. Casaleiro cites findings from studies of Portuguese newspapers and a natural history museum to support his claims.
In this paper, researchers at Monterey Bay Aquarium share findings from a study of self-guided school groups. This report focuses the meaning of "running amok" as it applies to these self-guided school groups and questions general assumptions about self-guided school groups.
In this paper, Lisa McIntosh discusses how quick-change info boards are used by staff and visitors at the Vancouver Aquarium. McIntosh also provides an overview of the Aquarium's unique interpretive approach.
In this paper, Kathy McPherson outlines the process that was undertaken to evaluate the visitor services program at the Ontario Provincial Parks. The project included five steps: establishing criteria for ranking parks; developing three new levels of service for the delivery of the interpretive program; evaluating the name "visitor services," establishing operating standards for the program; and developing a visitor needs survey.
In this paper, Ellen Stokes shares experiences at the St. Louis Zoo related to how guest services can influence the visitor studies agenda. Stokes discusses three issues: Part of the guest services director's job is to be an advocate for appropriate and appealing visitor services, the guest services perspective must view the institution as a whole (as contrasted with looking at one exhibit at a time), and this holistic approach to the institution can perhaps guide visitor studies into new directions.
In this article, Stephen Bitgood and Arlene Benefield, both of the Center for Social Design at Jacksonville State University, present a critical appraisal of "The Heart Exhibition" which was set to undergo changes at the Franklin Institute of Science. This critical appraisal differs from an objective evaluation in that it is based on the opinions of the visitor experts (Bitgood and Benefield). The authors provide analysis and recommendations for each element of the exhibition.
The National Zoological Park, a component of the Smithsonian Institution, proposes transforming three traditional zoo exhibit buildings into centers for informal science learning. Based on current knowledge about learning, the proposed project will feature interactive elements as well as the greater use of human interpreters to help visitors examine animals, handle objects and play games. The project is to be a collaborative effort by the National Zoological Park, the Dallas Zoo and Zoo Atlanta, with the National Zoo developing the materials and making and shipping copies to Dallas and Atlanta as centers for tryout and evaluation, with the results of the studies going to other zoos in way of encouraging them of the importance of interactive science education.
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TEAM MEMBERS:
Judith WhiteJames MurphyDale MarcelliniJeffrey Swanagan
resourceprojectProfessional Development, Conferences, and Networks
The Exploratorium will develop an exhibit "Memory: A Biological Cognitive and Cultural Exploration" along with various complementary components. The primary objective of this project is to increase the public's awareness of the extent, importance, and nature of their everyday rememberings. Exploratorium staff will use an approach to memory, and cognition in general, that considers culture and cultural differences as essential to people's thinking and behavior. The exhibit area will be about 2000 sq ft in size and will consist of ten to twelve new activities and six revised interactive, interdisciplinary exhibits. Here visitors will have the opportunity to interact with the exhibits, researchers, scientists, artists, and other visitors, to explore the nature of memory and its effect on their lives. The exhibits will give visitors direct, experiential insight into the workings of their memories. Other major components of the project include multimedia presentations, printed materials, demonstrations, film programs and a symposium. A publication Memory and Perception will be a supplemental guide that can be used by teachers and students at the secondary level. It will address appropriate themes in the Science Framework for California Public Schools. Museum professionals, researchers, teachers, and evaluators will be invited to participate in a one- week symposium on Cognition in Science Centers. The purpose of the symposium is to develop a conceptual and practical model of what presenting cognition in an informal education setting means. A report will be published and broadly disseminated by professional museum organizations. It is estimated that the project will reach approximately 629,000 visitors annually which includes 69,000 students and 550 teachers.
The San Francisco Zoological Society will use this planning grant to involve representatives of their audience in the development of the learning experiences that will be encorporated into their new exhibit program "ZooWEB: Worldwide Education for Biodiversity." They will bring together an Advisory Panel made up of representatives of a broad spectrum of potential and current zoo visitors (traditionally underserved groups, formal education specialists, people with special needs, family groups, scientists) and science educators to meet with the zoo's Planning Team who are developing the master interpretive plan called ZOO Web. ZooWEB will adapt ecological themes and topics from the section of Systems and Interactions in the California State Science Framework for Public Schools. The planning activity is a modification of a business model designed to understand and meet customer needs by constant improvement of product and service quality pioneered by W. Edwards Deming. This is a considerable departure from the traditional manner in which zoo interpretation is developed. Thus, the Zoo will implement a new approach to exhibit development, one that begins with focusing on visitors' interests in science, their needs, learning styles, perceptions of zoos, etc. Data will be gathered by a number of techniques including focus groups, interviews, and surveys. Results of the planning activity will be broadly disseminated.
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TEAM MEMBERS:
Diane Demee-Benoit
resourceprojectProfessional Development, Conferences, and Networks
The Museum of Life and Science will use this planning grant to bring together zoo, botanical garden, and science center professionals to a) assess the feasibility of an "interactive zoo," b) identify animals species that exhibit behaviors in a zoo environment that provide natural opportunities for related interactive exhibits, and c) generate a White Paper reviewing relevant exhibits in zoos and science centers and proposing design criteria for the interactive exhibits. The planning activities include: the development of a "White Paper" that will include a review of key research findings in developmental psychology and visitor behavior as they apply to playgrounds, zoos, and interactive exhibit environments, an overview of relevant exhibit techniques and technologies, and case studies of existing exhibits; a 2-day meeting to discuss the issues; and travel to exemplary museums, zoos, aquaria, and botanical gardens. These results will be used in the development of interactive exhibits in an outdoor setting included in the museum's Master Plan 2000. They have proposed the analogy of a field research station in their approach to learning in an outdoor setting. They envision three thematic "field stations": "Down to Earth," "Watery Worlds," and "Catch the Wind." The specific exhibit plans will be finalized after the completion of the planning grant. Although the Museum of Life and Science will be the primary beneficiary of this planning activity, the background information gathered, the issues discussed, and the critical appraisals will be relevant to other museums with and interested in developing exhibits in an out-of-door setting. The results will be broadly disseminated by means of publications and presentations at professional meetings.