This article discusses notion of "bimodal" visitation patterns by museum visitors, in which people are either interested or not in the material presented. The authors argue that this no-time, lots-of-time notion is misleading, and present data that contradicts its alleged commonness. They also discuss how timing data is and can be used by exhibit developers to improve their exhibits.
In this article, Betsy Matyas, Outreach Coordinator at the Boston Nature Center, discusses the importance of evaluation for decision-makers, including sponsors, development team members, board of directors, or any other key individuals who control the budget or direction of an exhibition or program. Matyas shares advice from presenters at the August 2000 VSA Conference about how to best get decision-makers to pay attention to evaluation findings, including the usefulness of videotaping visitors during interactions and interviews.
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Betsy Matyas
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In February 2013, the Atomic Heritage Foundation (AHF) brought together historians, sociologists and other scholars, as well as museum directors and thought leaders from the informal science education field to engage in a two-day discussion to explore ways to engage the public in the topic of the development of the atomic bomb in the context of history, society and culture. The workshop, titled "Transforming the Relationship Between Science and Society: The Manhattan Project and Its Legacy," had as its overarching goal to identify how the Manhattan Project might best be interpreted in a
Rockman et al (REA), a San Francisco-based research and evaluation firm, conducted the summative evaluation of the Sea Change website. Through funding from the National Science Foundation, Dan Grossman Media developed this website as part of Dr. Maureen Raymo's research. Her research looks at the Pliocene era (thought to be the most recent time in geologic history with a concentration of CO2 in the atmosphere with levels as high as today). The aim of the Sea Change website is to raise awareness about global-warming-induced sea level rise and how scientists study it. This report follows a
In this article, Kris Morrissey of the Michigan State University Museum draws parallels between the events of September 11, 2001 and Richard E. Crabbe's novel "Suspension." Morrissey goes on to question the role of museums during such a time of tragedy and characterizes museum professionals as "builders of bridges"
This article discusses one of many studies conducted at Colonial Williamsburg for the purpose of strengthening the learning experience for families. The study was conducted in 1993-1996 and continues to match what current audiences tell staff year after year. The article includes a brief description of the methodology used a discussion of what researchers learned and how interpreters can apply these lessons to their daily interpretations.
This article transcribes remarks given by Willard L. Boyd at the Visitor Studies Association Annual Conference in Orlando on August 3, 2001. Boyd discusses the complexities and challenges of museums as centers of public learning based on his experience as the director of the Field Museum in Chicago.
This article discusses a study that investigated whether visitor or visit variables were the best predictors of satisfaction, and whether the predictive power of these variables would differ in different types of visitor institutions. Also studied was whether higher ratings of satisfaction would result in specific visitor intentions. Data were collected from adult visitors at three different institutions: Denver Art Museum, Denver Museum of Nature and Science, and Colorado's Ocean Journey, an aquarium.
This article discusses a Visitor-Center Evaluation Hierarchy that illustrates the relationships between evaluation needs and various methodologies that, in turn, yield a variety of visitor data important to educators, marketers, evaluators, administrators, and program funders. It includes discussions about the utility of the hierarchy, implications of data gathering at each level, issues related to measurement and sampling, and a list of resources for further discovery.
This paper reports the results of a study designed to determine people's preferences for different types of Web-based educational activity. Researchers identified six activity types for comparison: Creative Play, Guided Tour, Interactive Reference, Puzzle/Mystery, Role-playing Story and Simulation. They collected two sets of data: 1) user exit surveys evaluating the study site and preferred genre or type of learning activity and 2) serve statistics indicating the duration of stay. Researchers found clear differences in preferences between adults and children.
This article discusses the preliminary resistance to labels and then the eventual inclusion of labeling in the "Ice Age Exhibit" at the Cincinnati Museum Center's Museum of Natural HIstory & Science. It includes findings from visitor studies that evaluated the effectiveness of the new labeling strategies incorporated into the immersive exhibit.
This article discusses findings from an evaluation conducted by researchers at the Liberty Science Center in planning for a new exhibition about skyscrapers. Members of the exhibition team examined if and how the public's perceptions of skyscrapers changed as a result of the World Trade Center collapse and the media attention towards skyscrapers. Evaluators compared the results of this study to data collected prior to 9/11 as part of the exhibit's front-end evaluation.