This document is the final evaluation report for the project, which focuses both on formative evaluation of the collaborative+interdisciplinary presentation creation process and summative evaluation of audience learning outcomes.
We examined an approach to reaching audiences who may not ordinarily engage with science. Termed Guerilla Science, this approach blends elements of access, by removing barriers to participation by embedding science into unexpected places, with those of inclusion, by designing activities that speak to the learning identities of participants.
The Lineage project was a collaboration between Twin Cities Public Television and the Smithsonian’s National Museum of Natural History. The project included creation of a feature-length video program, a Virtual Reality game, and a set of hands-on activities designed for use by multigenerational audiences—all of which were incorporated as part of a series of seven Fossil Festival events at museums and other sites around the United States. This report presents findings from a set of external evaluation studies that examined impacts on families who participated in Fossil Festival events as well
But many young people face signifcant economic, cultural, historical, and/or social obstacles that distance them from STEM as a meaningful or viable option— these range from under-resourced schools, race- and gender-based discrimination, to the dominant cultural norms of STEM professions or the historical uses of STEM to oppress or disadvantage socio-economically marginalized communities (Philip and Azevedo 2017). As a result, participation in STEM-organized hobby groups, academic programs, and professions remains low among many racial, ethnic, and gender groups (Dawson 2017). One solution to
This methodological review considers science festival evaluation and research studies that have been published in the peer-reviewed literature since 2011, when modern-day science festivals were defined formally. Since that time, the number of science festivals around the world has increased dramatically. The methods and results used to study science festivals are summarized in order to reflect on existing work within this growing sector. The existing literature base is then positioned in relation to recent recommendations for visitor studies research on informal science learning overall, to
The New Jersey Historical Commission (NJHC) initiated the Understanding Communities Study with the goal to better understand how New Jersey history and history organizations can be more inclusive for all. NJHC contracted RK&A for the first phase of the study to conduct focus groups with members of Hispanic and Latino communities in New Jersey. NJHC plans to expand the study to other communities in the future. The New Jersey Center for Hispanic Policy, Research and Development served as advisors in the project.
With support from NJHC partners, RK&A conducted three focus groups with
This commentary explores the kinds of audiences who attend science festivals in the United States by examining data from nearly 10,000 attendees from 24 festivals. Findings are presented to describe festival audiences overall and in comparison to national census and polling data. Results are similar to those for other public science events, with the majority of attendees being well-educated and middle-class. Even so, approximately two thirds of festival-goers are new each year. The findings are discussed in relation to evidence that begins to establish a typology of public science event
This workshop series, convened by the Kavli, Rita Allen, Packard and Moore Foundations, was intended to view the entire system of people who support scientists’ engagement and communication efforts in order to explore how this system can be most effective and sustainable. The discussions examined where this system is thriving, the limits people within the system face and what can be done to ensure their efforts are commensurate with the demand for quality communication and engagement support.
Conducted over four closely scheduled workshops in late 2017 and early 2018, the convenings brought
Summative evaluation of the Marcellus Matters: EASE project. Marcellus Matters: Engaging Adults in Science and Energy (EASE) was a program of Penn State University’s Marcellus Center for Outreach and Research (MCOR), in collaboration with other experts across the university. The first year of program activities took place in 2012, and the project continued through September 2016. EASE was a multidisciplinary initiative that provided adults in rural Pennsylvania with opportunities to increase their knowledge of science and energy systems and engage in scientific inquiry and investigation
Increased integration and synergy between formal and informal learning environments is proposed to provide multiple benefits to science learners. In an effort to better bridge these two learning contexts, we developed an educational model that employs the charismatic nature of arachnids to engage the public of all ages in science learning; learning that aligns with the Next Generation Science Standards (NGSS Disciplinary Core Ideas associated with Biodiversity and Evolution). We created, implemented, and evaluated a family-focused, interactive science event—Eight-Legged Encounters (ELE)—which
Many scientists want to connect with the public, but their efforts to do so are not always easy or effective. Visionary programs and institutions are leading the way identifying the support needed to enable scientists’ connections with the public. However, the current appetite by -- and demand for -- scientists to do this exceeds the capacity of those who facilitate quality communication and engagement efforts. More can be done to ensure that those who support scientists are networked, sharing best practices, and supported by a reliable infrastructure.
This workshop series, convened by the Kavli, Rita Allen, Packard and Moore Foundations, was intended to view the entire system of people who support scientists’ engagement and communication efforts in order to explore how this system can be most effective and sustainable. The discussions examined where this system is thriving, the limits people within the system face and what can be done to ensure their efforts are commensurate with the demand for quality communication and engagement support.
Conducted over four closely scheduled workshops in late 2017 and early 2018, the convenings brought together leaders in different parts of the field who bridge scientists and the public and led to the emergence of a number of key priority areas. While the initial intention was to also hold a plenary event to provide a more holistic view of scientists’ support system in order to collectively discern directions to advance the field, we feel a more efficient way forward right now is to focus our efforts and resources on building community and advancing these priority areas.
Our invitation-only workshops brought together scientists, academic leaders, engagement professionals, researchers, communication trainers, and foundation leaders. For each workshop, we also commissioned a “landscape overview”, to better understand the high-level state of each community. Workshops included:
Workshop I: Communication and engagement training programs - Dec. 4-5, 2017 at SUNY Global Center/Alan Alda Center for Communicating Science in New York
Workshop II: Associations, societies and other professional organizations - Feb. 28 - March 1, 2018 at the Howard Hughes Medical Institute in Chevy Chase, MD
Workshop III: Academic institutions - March 27-28, 2018 at UC San Diego
Workshop IV: Science engagement facilitators (museums, science festivals, connectors) - May 2-3, 2018 at Monterey Bay Aquarium
TBD - Workshop V: Plenary event
The goal of the workshops was to explore how to ensure scientists’ communication and engagement support is effective and sustained. In doing so, we hoped to 1) deepen our understanding of how scientists are currently supported in these areas, 2) map the broader support system to expose the opportunities and obstacles that play a role in achieving this goal, and 3) identify strategic and practical next steps that move us closer to this goal. This initiative also aimed to forge and strengthen networks across communities and institutions – and in so doing, take a view of the entire system to explore how everyone can better ensure their efforts are impactful, mutually supportive, and connected to a greater whole.
Included in the links below are summaries from each workshop.
The Science Festival Alliance (SFA) is a professional association of independent science and technology festivals. We are dedicated to supporting both new and existing festivals, and to fostering an international conversation about how to make public science events more meaningful, entertaining, and instructive.
This annual report provides information in two distinct categories:
1) member activities—the accomplishments of the independently organized science festivals that comprise SFA membership; and
2) network activities—SFA efforts that support the exchange of inspiration, advice, and