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resource research Media and Technology
This letter reflects on how the role of science in society evolved in 2016. While there were plenty of groundbreaking scientific discoveries, the shifting political landscape cultivated a tempestuous relationship between science and society. We discuss these developments and the potential role of the science communication community in political activism.
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TEAM MEMBERS: Joseph Roche Nicola Davis
resource research Media and Technology
This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video's capacity to generate visits is greater when it has been designed to be broadcast on the
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TEAM MEMBERS: Alicia de Lara Gonzalez Jose Garcia-Aviles Gema Revuelta
resource research Public Programs
Science cafés offer a place for information and discussion for all who are interested in science and its broader implications for society. In this paper, science cafés are explored as a means of informal science dialogue in order to gain more understanding of the science-society relationship. Perspectives of visitors, organisers and moderators of science cafés were analysed. Findings show that science cafés stimulate discussion and engagement via informal learning processes. Visitors come to broaden their knowledge in an informal ambiance. Organisers and moderators hope to enhance
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TEAM MEMBERS: Anne Dijkstra
resource research Media and Technology
This paper provides an analysis of the implementation and the outcomes of Scienza Attiva, an Italian national project for secondary school students, that makes use of deliberative democracy tools to address socio-scientific issues of great impact. The analysis has required a mixed method including surveys of students' pre- and post-project opinions, focus groups and interviews with students and teachers. The results from this evaluation study provide evidence that the project improves students' understanding of socio-scientific issues, strengthens their awareness of the importance of
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TEAM MEMBERS: Federica Cornali Gianfranco Pomatto Selena Agnella
resource research Media and Technology
Citizen science continues to grow, potentially increasing competition among projects to recruit and retain volunteers interested in participating. Using web analytics, we examined the ability of a marketing campaign to broaden project awareness, while driving engagement and retention in an online, crowdsourced project. The campaign challenged audiences to support the classification of >9,000 pairs of images. The campaign was successful due to increased engagement, but it did not increase the time participants spent classifying images. Engagement over multiple days was significantly shorter
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TEAM MEMBERS: Alycia Crall Margaret Kosmala Rebecca Cheng Jonathan Brier Darlene Cavalier Sandra Henderson Andrew Richardson
resource evaluation Public Programs
In 2016, more than 120 National Park Service (NPS) units conducted BioBlitzes, supported by a collaboration between The National Geographic Society and the National Park Service. The Lawrence Hall of Science conducted an evaluation of participant and park outcomes at the cornerstone BioBlitz throughout the National Capital region, at the large (regional) Showcase BioBlitzes, and at additional events at National Parks across the US. The report includes a description of the evaluation project, case studies from 3 BioBlitzes, findings, recommendations, and the instruments used to measure
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resource research Professional Development, Conferences, and Networks
Whether the goal is to identify and describe trends and variation in populations, create new measures of key phenomena, or describe samples in studies aimed at identifying causal effects, description plays a critical role in the scientific process in general and education research in particular. Descriptive analysis identifies patterns in data to answer questions about who, what, where, when, and to what extent. This guide describes how to more effectively approach, conduct, and communicate quantitative descriptive analysis. The primary audience for this guide includes members of the research
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TEAM MEMBERS: Susanna Loeb Susan Dynarski Daniel McFarland Pamela Morris Sean Reardon Sarah Reber
resource project Professional Development, Conferences, and Networks
The scientific community has been under increasing pressure from policymakers and the public to explain how research contributes to the public good. The community has emphasized two distinct approaches to explaining its operations and value. The first is the use of narratives that can make the work of science more accessible and engaging to nonscientists. The other is the use of new data mining and analysis methods to document quantitatively the complex paths by which research progresses and eventually contributes to a variety of societal goals. While both of these approaches have proved useful, the goal of this workshop is to explore ways that they might be combined into a hybrid approach that will be even more effective.

This workshop will assemble experts in the narrative and data-driven science communication approaches with leading science researchers to discuss how these various perspectives can be merged to define a template for a type of communication that encompasses the appeal of narrative, the rigor of new analytic data, and the understanding of how science works in practice.
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TEAM MEMBERS: Kevin Finneran
resource research Professional Development, Conferences, and Networks
How should we convey science—both its findings and its value to society—to the many members of the public who lack either scientific training or intense interest in scientific progress? In October 2016 the National Academies of Sciences, Engineering, and Medicine convened a workshop to explore ways of better presenting science—both specific findings and the processes of discovering and confirming—to the public. Participants discussed ways to develop data-enriched narratives that communicate to the public and policy makers in an engaging and rigorous way the work of basic research. They also
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TEAM MEMBERS: National Academies of Sciences, Engineering, and Medicine
resource evaluation Public Programs
From 2014-2016, Pacific Science Center continued and expanded the Science Technology Engineering and Math Out-of-School-Time (STEM-OST) program with the purpose of delivering programs to stem the summer learning loss. Specifically, the project expanded to new venues in the Puget Sound (Washington) region; modified the lessons and activities so they also served students in grades K-2; aligned the curriculum with the Next Generation Science Standards (recently adopted by the Washington State Legislature) and increased the number of Family Science Days and Family Science Workshops offered to
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TEAM MEMBERS: Chris Cadenhead
resource evaluation Media and Technology
From 2013-2016, Pacific Science Center, implemented the Exploring Earth Systems Sciences (EESS) project with the purpose of developing and delivering scripted demonstrations utilizing the Science On a Sphere (SOS) technology in order to promote understanding of and increase interest in Earth systems sciences. Specifically, the grant allowed the Science Interpretation team to research and write 20-minute presentations, targeted towards visitors aged 11 and older, about nine unique topics such as: climate change, weather, seasons, or the Polar Regions. Staff were then provided training in
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TEAM MEMBERS: Chris Cadenhead
resource research Public Programs
The Zoo and Aquarium Action Research Collaborative (ZAARC) was an NSF-funded project (DRL-1114335) involving four zoos and two aquariums, plus informal science education researchers from TERC (a non-profit educational research and development company in Cambridge, MA), Oregon State University and California State University, Long Beach. The goal of ZAARC was to investigate how action research might be carried out by educators in zoos and aquariums, and how its implementation would impact both the individual practitioners and their institutions.
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