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resource project Media and Technology
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
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TEAM MEMBERS: Paula Apsell
resource project Media and Technology
FETCH with Ruff Ruffman, produced by WGBH, is a daily half-hour PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts of this new season are to 1) help the target audience, especially girls and minorities, develop an interest, knowledge and skills necessary to do science; 2) help kids develop the math skills and knowledge necessary to solve science and engineering problems; and 3) bring FETCH's unique brand of informal science learning to camps across the country. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes that highlight topics of interest to this age group: "Animal Universe," "Science of Art," and "Adventure Science." The Web site will include four new science-based Web games that will allow kids to create and post content of their own design and interact with other FETCH fans online. In addition, funds will support new educational resources for camps, including a Camp FETCH Guide. The project will continue to work with the project's established collaborators like the Boys and Girls Clubs, Girl Scouts of America, and YMCA, as well expand the outreach via new partnerships with the Center for Summer Learning at Johns Hopkins University and the American Camp Association. Christine Andrews Paulsen & Associates (CAPA) will conduct summative evaluation of both the television show and the Camp FETCH Guide.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
The Children's Museum of San Jose, in collaboration with developmental psychology researchers at UC Santa Cruz (UCSC) and science and education staff of the UC Berkeley Museum of Paleontology (UCMP), is conducting a 48-month long project that focuses on children's use of evidence to construct scientific explanations. Key deliverables are: a 2,300 square-foot paleontology exhibit with an Evidence Central area three "evidence hubs" at the Children's Museum of San Jose, an educational Web site developed by UCMP, research on children's use of evidence conducted by Maureen Callanan's research group at UCSC, a "state of the children's museum field" study on varieties of perspectives on "science" and "evidence," and professional development experiences for staff at children's museums. Additional partners include the children's museums in Austin, TX, Madison, WI, and Providence, RI and local Vietnamese and Latino organizations in the museum's neighborhood. Randi Korn & Associates will conduct the program summative evaluation process and the "state of the field" study. The project identifies and will work to address two specific needs in the field: (a) a clearer sense of the developmental progression of children's understanding of evidence, and (b) a rigorous and systematic investigation of children's open-ended reasoning about evidence in a rich content domain (paleontology). The strategic impact goal is to build capacity in children's museums, enabling them to offer more evidence-based science learning experiences for their visitors.
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TEAM MEMBERS: Jennifer Martin Maureen Callanan Judith Scotchmoor
resource project Media and Technology
Portal to the Public is a program designed to assist informal science education (ISE) institutions as they seek to bring scientists and public audiences together in face-to-face public interactions that promote appreciation and understanding of current scientific research and its application. Led by Pacific Science Center (WA), in collaboration with Explora (NM), the North Museum of Natural History and Science (PA) and the Institute for Learning Innovation (MD), the program model was implemented and evaluated at five additional museums and science centers during 2007-2011. The project goals were to create a flexible and scalable guiding framework that would support ISE institutions build relationships with their local scientific community, design professional development workshops for scientists, and create public program formats featuring scientists. The project included thorough research and evaluation of the guiding framework, dissemination process, and implementation at expansion sites. The Portal to the Public project team has produced an Implementation Manual as a guide for institutions planning to implement a Portal to the Public-type program, available for download at the project website (http://www.pacificsciencecenter.org/Portal-to-the-Public/portal). It includes the Catalog of Professional Development Elements, a practical guide to creating and facilitating professional development experiences for scientists.
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resource project Media and Technology
SPYHOUNDS is a new transmedia learning experience for 6- to10-year old children. SPYHOUNDS represents an effort to extend the value of the successful TV series FETCH! with Ruff Ruffman by moving to a new media platform and revamping the storyline. The popular character Ruff Ruffman becomes a super spy through top-secret missions. Ruff needs help (both on and offline) from kids at home, who become the spyhounds. Each mission is designed to have kids watch new animation, complete online activities designed to promote STEM exploration, and participate in offline activities that require kids to investigate real world phenomena. This Pathways grant provides development support to fund a pilot phase of the project. The STEM content in the pilot phase will focus on physical science. Deliverables will include 3 x 60-second mini animated episodes, 3 interactive games rolling out over a 6-week period, 6 x 60-second audio updates from Ruff, daily in-character blog updates as Ruff plays out the mission, offline decoding activities supported by video clips, daily social media updates through Facebook and Twitter, editorial staff reviewing/posting user generated content, and Web-based survey data. WGBH and Concord Evaluation Group will conduct formative and summative evaluation using a wide array of success metric and analytics. While the project design is rooted in an evidence-based curriculum and lessons learned from prior work, the Spyhounds concept offers a new educational media model. The pilot phase supported by this grant will help inform the future development of a year-long effort. The project's goal is help audience members develop understanding of science and math concepts, enhance problem-solving skills, and expand their understanding of how science and math are used in the real world. Spyhounds has potential to contribute to theory development, especially as it evaluates how young audiences take information learned online and apply it in the real world.
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TEAM MEMBERS: Kate Taylor Christine Paulsen
resource project Exhibitions
"Waters Journey through the Everglades" was funded to impact adolescents by increasing their awareness and their understanding of the relevance of the environment, specifically water, in South Florida. The deliverables were to design, develop and produce technology-based experiences enhancing a new EcoDiscovery wing at the Museum of Discovery and Science in Ft. Lauderdale, Florida. Appropriate use of emerging technology was a cornerstone of the project as the project team sought to research how the depth and breadth of hands-on exhibits could be expanded, allowing the target audience of adolescent learners to explore "what if?" questions around the learning experiences in the new museum wing. The ability to change parameters of the exhibits, to make individual choices that change the outcome of the experience, was seen as a way to create more excitement, more social discourse, and deeper understanding. Research questions revolved around the following areas: -Linking technology to the hands-on exhibits under design for the new MODS wing, and using them to expand the depth and breadth of the hands-on exhibits. -Using augmented reality in appropriate areas not to show phenomenon-based things (like a working heart for example) but as a narrative enhancement to spur exploratory investigation into changing parameters and understanding the consequences of actions. -Researching new ways to get content information to the learners at the appropriate time in their exploration so they are ready to receive the information, rather than putting large graphic panels to relate the content. Only an average of 3% of visitors read labels, and we know that 3% is largely skewed toward older adults. -Researching how to engage the adolescent audience in museum experiences. Educational impact on the target adolescent audience revolved around exploring whether the resulting exhibit enhancements would help them: Develop a greater awareness of how water impacts the environment, from the local to the global. -Gain a clearer concept of the time scales and scope of environmental change. -Raise their confidence level in their ability to understand the relevance of science as they explore the vast amount of scientific data that has been collected, and answer their own questions about the Florida Everglades™ rich and fragile ecosystem, and its importance to their own community.
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TEAM MEMBERS: Eileen Smith Kim Cavendish Charles Hughes
resource project Public Programs
ENERGY-NET (Energy, Environment and Society Learning Network) brings together the Carnegie Museum of Natural History (CMNH) with the learning science and geoscience research strengths at the University of Pittsburgh to create rich opportunities for participatory learning and public education in the arena of energy, the environment, and society using an Earth systems science framework. ENERGY-NET builds upon a long-established teen docent program at CMNH and forms Geoscience Squads comprised of underserved teens. Together, the ENERGY-NET team, including museum staff, experts in informal learning sciences, and geoscientists spanning career stage (undergraduates, graduate students, faculty) provides inquiry-based learning experiences guided by Earth systems science principles. Together, the team works with Geoscience Squads to design "Exploration Stations" for use with CMNH visitors that employ an Earth systems science framework to explore the intersecting lenses of energy, the environment, and society. The goals of ENERGY-NET are to: 1) Develop a rich set of experiential learning activities to enhance public knowledge about the complex dynamics between Energy, Environment, and Society for demonstration at CMNH; 2) Expand diversity in the geosciences workforce by mentoring underrepresented teens, providing authentic learning experiences in earth systems science and life skills, and providing networking opportunities with geoscientists; and 3) Institutionalize ENERGY-NET collaborations among geosciences expert, learning researchers, and museum staff to yield long-term improvements in public geoscience education and geoscience workforce recruiting.
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TEAM MEMBERS: Carnegie-Mellon University Mary Ann Steiner Emily Elliot Kevin Crowley University of Pittsburgh and Carnegie Museum of Natural History
resource project Exhibitions
Museum of Science will develop a 4500 sq. ft. exhibit "Finding the Pattern". The primary objective is to develop activities and programs that encourage visitors to practice scientific thinking skills in settings that have interdisciplinary science content. The main component is an activity area that will encourage visitors to observe, compare, and sort objects and phenomena in meaningful ways; help visitors recognize that systems of organizing and classifying objects and phenomena reveal underlying meaning; provide visitors with opportunities to practice answering questions and solving problems based on museums collections; and encourage visitors to search for the "hidden" meaning in things around them. The exhibit will be composed of three overlapping areas: 1) the sorting area, 2) the mystery area, and 3) the open collections area. This project is one of the six science activity centers that have been described in the museum's long-range plan; two activity centers/exhibits have been completed. The impact of "Finding the Pattern" will be extended via the museum's web site. Activities that employ the kinds of scientific thinking skills targeted in the exhibit will be developed to engage informal learners at home. Complementary programming linking the exhibit with formal education will include the development of teacher workshops and programs for school groups. Teacher workshops will be developed in consultation with groups of Project PALMS teachers. The activities will be accessible to individuals with disabilities. They plan to open the exhibit in the fall of 2000.
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TEAM MEMBERS: Maureen McConnell Lynn Baum
resource project Exhibitions
The Tech Museum of Innovation will fabricate, install, and evaluate a 6,800 square foot exhibition. Through approximately 66 interactive exhibit experiences, visitors will discover how basic science is applied in practical, real-life circumstances for the design and engineering of advanced technologies. An array of educational programs has been designed to appeal to a diverse audience with a variety of interests and learning styles. Demonstrations, hands-on activities, and interviews (online and/or multimedia) with nationally recognized innovators will highlight innovation as a complex process involving careful preparation, use of the scientific method, the ability to problem solve and make connections, and luck.
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TEAM MEMBERS: Dan Wodarcyk Jon Betthauser Emily Routman Susan Wageman Wayne LaBar
resource project Exhibitions
The Ft. Worth Museum of Science and History will plan activities related to their proposed exhibit "Texas Pre-History: How Do We Know?" This will be a 10,000 sq. ft. permanent exhibit along with a traveling exhibit and education program menu and will feature a constructivist approach to inquiry-based learning focusing on archaeological and paleontological fieldwork being carried out in Texas today. Research sites prominently featured in the exhibit will be several early Cretaceous dinosaur sites excavated by paleontologists Louis Jacobs, and Dale Winkler, Southern Methodist University, and archaeological sites from early Clovis and Dalton Periods being excavated under the direction of archeologist Reid Ferring, University of North Texas. The exhibits and complementary activities will explore the questions a) what is being learned about the prehistory of Texas b) how do scientists interpret their findings and c) what don't we know? With this planning grant, they will conduct extensive front end studies to identify key questions that visitors will have when they come to the exhibit. Meetings with advisors to develop a conceptual plan for the exhibit and educational materials. During these sessions such questions as the following will be explored. A) "How can the Museum pre-design multiple mysteries and outcomes to satisfy the interest of diverse visitors...", b) can the museum combine paleontology and archaeology without perpetuating the naive notion that dinosaurs and people lived at the same time, c) what materials and policies will be developed to handle the creationism vs evolution that might arise, and d) how will the challenges of circulating the traveling exhibit be addressed? Museum staff will travel to other museums to examine model exhibits, and project staff will work with teachers to develop project-related formal education programs.
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TEAM MEMBERS: James Diffily
resource project Exhibitions
The Sciencenter will develop Tech City Exhibition, a 2500 sq. ft. traveling exhibit that will promote awareness of engineering as a process and a career. The exhibit will consist of a set of twelve interactive exhibit stations presenting design tasks from various fields of engineering related to the human needs of a hypothetical community called "Tech City." The tasks will use engineering as an iterative process to meet design goals (e.g. building a structure strong enough to withstand an earthquake) while faced with constraints (e.g. a limited budget.) The primary audience will be youth in their late elementary and middle school years with a specific emphasis on women and other groups traditionally underrepresented in engineering. A broad menu of complementary activities will be developed that includes a hands-on program for visiting school groups, a teacher training technology unit, career speakers' bureau, "Engineering Day at the Mall" program, and activities especially created for families. The Association of Science and Technology Centers will manage the national tour of the exhibit. It is schedule to circulate for three years and reach an estimated one million individuals.
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TEAM MEMBERS: Charles Trautmann Anthony Ingraffea Catherine McCarthy
resource project Exhibitions
The World Wildlife Fund will develop Windows on the Wild - Exploring Biodiversity. The components of this project include two editions of a 2000 sq. ft. traveling exhibit, mini-exhibition kits designed to reach small and medium-sized institutions, and complementary educational materials designed to reach the general public and families including traditionally underserved audiences, students, and educators. With this project WWF intends to raise awareness and interest in biodiversity - its importance and its decline; raise awareness of the nature and role of scientific research in investigating and protecting biodiversity; raise awareness of, interest in, and understanding of the impacts of personal choices on biodiversity; and motivate and empower individuals to get involved in biodiversity issues. The exhibits will include a centerpiece theater introduction surrounded by five sections presenting activities and information related to the themes: What is Biodiversity? How Do We Find Out? Why is it Important? Why Is It at Risk? and How Can We Get Involved? Ancillary materials form the general public will include A Family Biodiversity Discovery Notebook, a take-home booklet, a brochure format for host institutions to use highlighting local events, among others. Complementary materials linking the exhibit to formal education activities include Educator's Info, and Windows on the Wild Biodiversity Educational Materials, as well as information about workshop and institutes.
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TEAM MEMBERS: Judy Braus Eric Dinerstein