This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
This proposed Communicating Research to Public Audiences (CRPA) project outlines a pathway for communicating how climate change can affect a watershed area that supplies water for a specific region. The educational platforms will address the geology of the Caldera along with meteorology, ecology and hydrology. The project will focus on the ongoing scientific research processes and the impact of climate change to the physical system as well as to the citizens who depend on this resource. Partners in this endeavor include New Mexico EPSCOR, the University of New Mexico, the Valles Caldera National Preserve, the New Mexico Museum of Natural History and Science, Santa Fe Productions and Tim Aydelott Productions. The project team will create a PBS television documentary in English and Spanish, including a Native American Jemez Pueblo storyteller who will describe the natural environment of the Caldera. The team will also create a YouTube channel with updatable clips, a Facebook fan page, and a climate change exhibit. The evaluation will include front-end and summative components, and will be conducted by Minnick & Associates and Elsa Bailey Consulting. The intended impact of this CRPA is to educate the public about the importance of the Caldera in securing the region's water supply and how climate changes could impact their lives. Further, aspects of the multidisciplinary science used in this research will be described with the goal of encouraging more young people from the region to choose STEM careers.
This Pathways project from the Ocean Discovery Institute (ODI) seeks to develop and pilot a program model designed to fill an identified gap in citizen science research and practice literature: how to effectively engage and better understand how to foster participation among people from under-represented groups in citizen science research. The ODI model is designed around six principles: (1) leaders who are reflective of the community, (2) science that is locally relevant, (3) guided, as opposed to self-guided, experiences, (4) direct interactions with scientists, (5) progressively increasing responsibilities for participants who express interest, and (6) removing barriers to participation, such as transportation, language, family involvement and access to technology. The project addresses environmentally degraded, crime-ridden local canyons, a locally relevant STEM-related issue, and leverages the Southern California Coastal Water Research Project's (SCCWRP) regional citizen science effort focused on identifying the sources and pathways of trash through regional watersheds. The scientific research components of the project focus on four canyons in the area, employing sampling methods developed by SCCWRP. Youth who are part of other ODI programs and who have demonstrated leadership and interest in science, work with the project team to scaffold family and youth participation in project activities taking place during afterschool and weekend time. Based on continued participation in the project, community participants can become more involved in the project, starting as "new scientists" and moving through "returning scientists" to "expert scientists" roles. The project evaluation seeks to identify the role and importance of the components of the proposed model with respect to participation, retention, and learning by participants from groups under-represented in STEM. The dissemination products of this Pathways project include a white paper describing the model and lessons learned as well as presentations to community groups and education and citizen science practitioners. Based on insights from the iterative approach to the model during this Pathways study, a subsequent full-scale development project would seek to engage citizen science projects around the nation in adapting the model to increase participation of individuals from groups underrepresented in STEM, including building out ODI's citizen science programming.
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TEAM MEMBERS:
Lindsay GoodwinRoxanne RuzicTheresa Sinicrope Talley
The University of Texas at El Paso will conduct a research project that implements and documents the impact of co-generative dialogues on youth learning and youth-scientist interactions as part of a STEM research program (i.e., Work with A Scientist Program). Co-generative dialogues seek to specifically assist with communication and understanding among collaborators. Over four years, 108 11th grade youth from a predominantly (90%) Hispanic high school will conduct STEM research with twelve scientists/engineers (e.g., chemist, civil engineer, geologist, biologist) and undergraduate/graduate students as part of 7 month-long after school program, including bi-weekly Saturday activities for 5 months followed by an intensive month-long, self-directed research project in the summer. Youth will be randomly assigned to experimental groups that include the co-generative dialogue treatment and control groups without the intervention. The scientists and their STEM undergraduate/graduate students will participate in both experimental and control groups, with different youth. Youth will receive high school credit to encourage participation and retention. The PI team hypothesizes that co-generative dialogues will result in improved learning, communication, and research experiences for both youth and scientists. Educational researchers will conduct co-generative dialogues, observations, interviews, and surveys using validated instruments to address the following research goals: (1) To investigate the impact of the treatment (co-generative dialogues) on youth knowledge, attitudes, perceptions of their experience, and their relationships with the scientists; (2) To investigate the impact of the treatment on scientists and graduate students; and (3) To identify critical components of the treatment that affect youth-scientist interactions. It is anticipated that, in addition to providing in-depth STEM research experiences for 108 youth from underrepresented groups at a critical time in their lives, the project will result in widely applicable understandings of how pedagogical approaches affect both youth learning and scientist experiences. The project also seeks to bridge learning environments: informal, formal, university and digital.
This full-scale development project would use a multi-platform approach (TV, Field School, and Web site) to engage public audiences and underserved youth in archaeology research and discovery. The project will advance knowledge and practice in the field of ISE by establishing the utility of archaeology as an entry point to multiple STEM fields showing how it answers important questions about human origins-culture, history, and the natural environment. The target audience includes a broad demographic of viewers who will watch the PBS broadcasts. The other key audience is underserved youth who will participate in the archeology digs and be featured in the national broadcast. They will engage other underserved youth who will have the opportunity to participate in the interactive online virtual field school. Primary organizational partners include the Crow Canyon Archaeology Center in Colorado and other archeology organizations at the 4 field sites. Deliverables include four hours of PBS programming filmed at four archaeological sites telling the stories of diverse cultures (Native American, African American, Hispanic); field schools designed for underrepresented youth both onsite and online; blogs, online discussions, and user-generated videos. The evaluation will determine the impact of the television series, online content, and the on-site Field School on audiences' understanding of, interest in, and interactions around STEM topics within the context of archaeology. Formative evaluation will provide input and help refine the television programs, web site, and field school. The summative evaluation will use a variety of methods and artifacts to determine the degree to which the process of the TV series, web site, and Field School was successful. The television programs are expected to reach 13 million viewers via broadcast, 300,000 via streaming video and 50,000 unique web site visitors. The lessons learned from this project will be disseminated to other media and ISE organizations.
The Children's Museum of San Jose, in collaboration with developmental psychology researchers at UC Santa Cruz (UCSC) and science and education staff of the UC Berkeley Museum of Paleontology (UCMP), is conducting a 48-month long project that focuses on children's use of evidence to construct scientific explanations. Key deliverables are: a 2,300 square-foot paleontology exhibit with an Evidence Central area three "evidence hubs" at the Children's Museum of San Jose, an educational Web site developed by UCMP, research on children's use of evidence conducted by Maureen Callanan's research group at UCSC, a "state of the children's museum field" study on varieties of perspectives on "science" and "evidence," and professional development experiences for staff at children's museums. Additional partners include the children's museums in Austin, TX, Madison, WI, and Providence, RI and local Vietnamese and Latino organizations in the museum's neighborhood. Randi Korn & Associates will conduct the program summative evaluation process and the "state of the field" study. The project identifies and will work to address two specific needs in the field: (a) a clearer sense of the developmental progression of children's understanding of evidence, and (b) a rigorous and systematic investigation of children's open-ended reasoning about evidence in a rich content domain (paleontology). The strategic impact goal is to build capacity in children's museums, enabling them to offer more evidence-based science learning experiences for their visitors.