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Using the Visitor-Identity Model

January 1, 2013 | Public Programs, Professional Development, Conferences, and Networks
Nine cultural institutions in one metropolitan community worked together on a study to determine what motivates museumgoers, using John Falk’s visitor-identity model as their theoretical guide and analytical instrument. The results prompted the individual institutions to reflect on their programme development and learning outcomes, their marketing strategies, and their staff professional development.

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  • 2014 10 22 Heather KING
    Author
    King's College London
  • Citation

    Resource Type: Research Brief
    Discipline: Education and learning science | General STEM
    Audience: General Public | Museum/ISE Professionals
    Environment Type: Public Programs | Museum and Science Center Programs | Park, Outdoor, and Garden Programs | Aquarium and Zoo Programs | Professional Development, Conferences, and Networks | Professional Development and Workshops

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