The purpose of this article is to discuss the media effects approach broadly, to point out limitations the traditional approach imposes on the field, and to discuss a “mix of attributes” approach with a focus on the study of “new” technologies for the dissemination of news. It is argued that the mix of attributes approach would better serve to advance both theory and empirical research, not only in the area of new media technologies, but also for more traditional media effects research.
In this article, we review concepts, measures, and strategies that can be applied to opinion-leader campaigns on climate change. These campaigns can be used to catalyze wider political engagement on the issue and to promote sustainable consumer choices and behaviors. From past research, we outline six relevant categories of self-designated opinion-leaders, detailing issues related to identification, recruitment, training, message development, and coordination. We additionally analyze as prominent initiatives Al Gore's The Climate Project and his more recent We campaign, which combines the
Digital information and communication technologies (ICTs) are novelty tools that can be used to facilitate broader involvement of citizens in the discussions about science. The same tools can be used to reinforce the traditional top-down model of science communication. Empirical investigations of particular technologies can help to understand how these tools are used in the dissemination of information and knowledge as well as stimulate a dialog about better models and practices of science communication. This study focuses on one of the ICTs that have already been adopted in science
This article examines how effectively a curriculum designed for a sixth grade classroom in a low income urban middle school was adapted utilize the funds of knowledge that existed among the students. The author discusses how all students draw on information that they obtain from their environment in the classroom and that this is often difficult for students in science classrooms in urban areas. The curriculum that is examined was for a unit that explored food and nutrition. The authors examine what funds of knowledge the students did bring into the classroom and how they were able to utilize
This article is the culmination of an extensive inquiry-focused interactive experience involving female middle school students and five university scientists, which demonstrated that middle school girls 'perception of science and scientists can be successfully improved. The study exposed students to adult professional scientists over a period of a few days in laboratory and field exercises. Based on student journal entries and pictorial illustrations, as well as attitude surveys, the experience resulted in a keen appreciation of the sciences among the majority of participants and both a
This is an overview of audience research and evaluation pertaining to the exhibition "Living With Hurricanes: Katrina and Beyond". The process of investigating the perceptions of audiences and visitors was mostly designed to inform the interpretive planning process. Then, after the exhibit opened to the public in late October 2010, the intent was to describe and assess the experiences of visitors. Ten audience/visitor studies were conducted over a seven-year period, five of which were designed to inform the planning process and five of which were conducted after the exhibition opened to
The research presented in this report was the tenth and final study in a multi-phase evaluation plan for “Living With Hurricanes: Katrina and Beyond,” an exhibition created by the Louisiana State Museum and installed at the Presbytere building. The exhibition opened in October 2010; a remedial evaluation was conducted in November 2010; the summative evaluation was conducted in the spring and summer of 2011; preparations for this longitudinal study began in the fall of 2011, the telephone interviews were conducted in the spring of 2013. Results from this analysis indicate that “Living With
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Louisiana State MuseumJeff HaywardJolene Hart
The purpose of this Summative Evaluation was to assess visitors’ use and perceptions of ‘Living with Hurricanes: Katrina & Beyond’ at the Louisiana State Museum (LSM) as an informal science experience. The exhibition is distinctive in that it is presented in a museum which has been primarily focused on history. The overall experience, affective impact and learning were evaluated for visitors leaving the exhibition. More specific questions of science learning were evaluated in mini-studies in Room 3. This report also examines the degree to which emotion affects informal learning in the museum
Guided by contextual and constructivist perspectives, this study situates museumgoing in the everyday lives of children, exploring how children perceive their experiences in museums in relationship to the other places they visit. Children tended to categorize places by their relationship to them, placing museums most frequently in groupings organized by quality descriptors, when they visit, and social context. They perceive and value museums as places to look at unique, special things of interest to them. Most children prefer visiting museums with family and friends, with control of their
This report summarizes the findings of an evaluation of the National Science Foundation's (NSF) Informal Science Education (ISE) program. The program provides support for a variety of informal science education activities, including museum exhibits; television series and programs for youth or the general public; films on science and mathematics topics; exhibits or educational programs at science and natural history museums, science-technology centers, aquaria, nature centers, biological gardens, arboreta, zoological parks, and libraries; and educational programs and activities at community and
This collection of case studies serves as an appendix to the report "Promising Practices for Community Partnerships: A Call to Support More Inclusive Approaches to Public Participation in Scientific Research," a report of a task force comprised of PPSR practitioners and researchers, science center administrators, and experts on Equity, Diversity, and Inclusion (EDI) in Informal Science Education (ISE) settings. The report provides evidence-based recommendations for improving the cultural inclusiveness of PPSR projects and explores the possible role that science centers might play in this
Informal environments—or out-of-school-time (OST) settings—play an important role in promoting science learning for preK–12 students and beyond. The learning experiences delivered by parents, friends, and educators in informal environments can spark student interest in science and provide opportunities to broaden and deepen students’ engagement; reinforce scientific concepts and practices introduced during the school day; and promote an appreciation for and interest in the pursuit of science in school and in daily life. NSTA recommends strengthening informal learning opportunities for all preK
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National Science Teachers Association