The National Academies of Sciences' Board on Chemical Sciences and Technology (BCST) and Board on Science Education (BOSE) are collaborating on a three-year project to develop a framework for effective chemistry communications, outreach, and education in informal settings. The initiative will include a "landscape" study that will synthesize lessons learned from practice along with education and learning science research about chemistry learning and teaching in informal and formal settings. The overall process will define a set of principles for engaging the public with chemistry and embed these principles into a broad framework that chemists and informal science education professionals could use to identify a set of effective strategies for a given audience and a given educational or communication goal. The guidance and tools resulting from this activity, which is a chemistry-specific case study, should be more generally applicable to science and engineering communications, informal education and outreach. Findings are also likely to apply to aspects of formal education.
Tornado Alley is a large-format 2D/3D film and comprehensive outreach program exploring the science behind severe weather events. The project focuses on cutting-edge developments in the fields of meteorology and earth science, demonstrating weather monitoring technologies. The project spotlights the current research of the VORTEX 2 (V2) project--the most ambitious effort ever to understand the origins, structure and evolution of tornadoes. The principle target audiences are science museum audiences, with additional special attention to under-served, rural mid-western communities, which will be served by digital 3D screenings. The film will be produced by Graphic Films and Giant Screen Films and distributed by Giant Screen Films. The Franklin Institute will create and manage outreach to professional audiences. Informal Learning Solutions will conduct formative evaluation; RMC Research Corporation will conduct summative evaluation of the project. The film, produced by Paul Novros (PI) and directed by Sean Casey, will collaborate closely with the V2 team, led by Dr. Josh Wurman, and consult with the project advisors to assure clarity and accuracy of the science being presented. A distance-learning initiative to serve educators--both formal and informal--will be managed by Karen Elinich (co-PI) of The Franklin Institute. The project's innovative outreach strategies leverage the mobility of the tornado intercept vehicle (TIV) built by Sean Casey, and the Doppler on Wheels and MGAUS (weather balloon vehicles) to bring scientists and weather-monitoring technology into direct contact with audiences. Outreach to underserved audiences, especially rural audiences, will provide opportunities for interactions with V2 PIs and their students, who serve as role models in science careers. In addition, cyber infrastructure will allow groups of educators to interact remotely with V2 researchers and experience visualizations of weather data. The film and ancillary materials will be translated into Spanish. The project serves as a model for the dissemination of the methods and results of a specific major NSF hard-science research endeavor to the general public through ISE products and activities. The goal of the project is for the audience to increase their knowledge and understanding of the scientific process, learn what meteorologists do, what technologies are used in meteorology and weather science and the factors and forces in meteorological events. It is intended that young audience members will also develop and interest in weather science and potential careers in science and engineering. In the first five years of the film\'s release, the audience is anticipated at 7 million plus. In addition, the live outreach events are expected to engage approximately 40,000-60,000 individuals.
The Community Collaborative Rain, Hail and Snow (CoCoRaHS) network is an existing backyard citizen science project that is enhancing the research efforts of scientists and promoting climate literacy among the public by engaging volunteers in precipitation-monitoring activities. More than 14,000 volunteer citizen scientists of all ages in 50 states currently measure precipitation from their homes, schools, public areas and businesses using rain gauges, snow rulers and hail pads, and then post their data to the CoCoRaHS website. Building on this work, the current Broad Implementation project is enhancing CoCoRaHS' network and making it possible for more people from across the country to monitor precipitation. The enhancements include (1) installing a new generation of data entry, storage, management, analysis and visualization tools, (2) collecting evapo-transpiration data to improve scientists' water cycle models, (3) revising and creating new citizen science training materials (print and multimedia), (4) expanding national collaboration and outreach via integration of social networking and mobile device technologies, and (5) developing a standards-aligned K-12 education outreach component that has a national reach. Citizen scientists are being equipped and trained to be neighborhood climate data analysts and are provided with new tools for data analysis and inquiry learning. The enhancements will allow new collaborations between museums and science centers, targeted outreach to underserved audiences, and recruitment of thousands of new volunteers for the CoCoRaHS network. Through a partnership with the National Association of Conservation Districts, the project will conduct educational outreach to all 3,140 counties in the country. Anticipated results include increased numbers of people, particularly younger people, participating in precipitation-monitoring activities, and increased participant knowledge, skills, interest, and involvement in climate science and scientific inquiry. Building the project's capacity to involve 20,000-50,000 more volunteers across nation will increase the density of precipitation-monitoring stations, providing scientists with higher quality weather data.
The ScienceMakers: African Americans and Scientific Innovation is a three-year project designed to increase awareness of the contributions of African American scientists, raise awareness of STEM careers, and increase understanding of STEM concepts through the creation of education, media, and career resources. The project team is supplemented with an extensive advisory board of STEM education, museum, and community professionals, as well as representatives from partnering science centers. Project partners include the St. Louis Science Center, Liberty Science Center, New York Hall of Science, Pacific Science Center, Franklin Institute, COSI Columbus, Lawrence Hall of Science, SciWorks, Detroit Science Center, and MOSI Chicago. Additional collaborators include middle and high schools with high minority populations. Project deliverables include a fully accessible multi-media archive of video oral histories of 180 African American scientists and web resources and contests utilizing Web 2.0 and 3.0 applications such as social networking tools that foster engagement and build community around the ScienceMakers. Public programs for youth and adults at science museums, after-school programs, and community organizations highlight African American contributors, and encourage interest in science and science careers and the ScienceMakers DVD Toolkit expand the reach of this innovative project. Intended impacts for youth and adults consist of increased awareness of STEM concepts and career options, exposure to African American scientists, awareness of the contributions of minority scientists, and 21st century skills. Intended impacts on professional audiences include increased awareness and understanding of STEM careers and workforce diversity, 21st century skills, and STEM career options. The project evaluation, conducted by Knight-Williams Research Communications, utilizes a mixed-methods approach. The evaluation assesses the impact of the oral history archive, public programs, and other deliverables on public and professional audiences' knowledge, interest, and awareness of the contributions of African American scientists, STEM concepts, and STEM careers. The evaluation also includes an ethnography which examines factors that contribute to success in STEM careers by African-American scientists. The ScienceMakers significantly expands the world\'s largest searchable oral history archive and may have an enduring impact on research and practice in the field of informal science education. The project has the potential to enrich programs and exhibits, while raising awareness of the contributions of African-American scientists among informal science education professionals and the general public.
Oceanus (working title) is a multi-platform media project designed to increase ocean literacy and communicate the latest oceanographic research and exploration. Produced by National Geographic Television, the project will focus on the complex science behind the global ocean systems and the many challenges involved in deep-ocean exploration. Oceanus is designed to reach a broad public audience across both genders and all demographics. The project also includes links to formal education, with special outreach efforts to Spanish-speaking students. The project goals are to increase viewer literacy about 1) the essential principles and fundamental concepts underlying ocean systems and functions, and 2) the impact of the ocean on humanity and our influence on it. The deliverables include a 5-part "landmark" television series featuring Dr. Robert Ballard and a host of international scientists, which will premiere on the National Geographic Channel in 2012. The series will employ a new generation of underwater exploration technology which allows for an unprecedented view of the ocean floor. The project also includes digital and online content, a companion book, coverage in National Geographic magazine and National Geographic Kids magazine, formal and informal materials for teachers and students and an outreach program for underserved youth. Multimedia Research will conduct formative evaluation in two phases, and Knight Williams Inc. will conduct summative evaluation in three separate studies to assess the project\'s learning impacts with respect to the television series, web and outreach activities. Oceanus will showcase technical innovations which advance deep-sea film making. The project aims to engage a broad audience with compelling stories about a critical area of science and related cutting-edge engineering. The television series is expected to reach 25 million viewers in the U.S., and the outreach material millions more. The summative evaluation will add to the body of research on the impact of science educational television on adults, and the impact of outreach to underserved audiences with respect to ocean-related topics.
The STAR Library Education Network: a hands-on learning program for libraries and their communities, (STAR_Net for short) is led by the National Center for Interactive Learning (NCIL) at the Space Science Institute (PI: Paul Dusenbery). STAR stands for Science-Technology, Activities and Resources. Team members include NCIL staff, the American Library Association (ALA), Lunar and Planetary Institute (LPI), and the National Girls Collaborative Project (NGCP). STAR_Net is developing two comprehensive, informal education programs: Discover Earth and Discover Tech. The project also includes a comprehensive evaluation plan and a research component that explores how public libraries can serve as a STEM learning center in rural, underserved communities. STAR_Net is supported through a grant from the National Science Foundation. The STAR_Net project includes two traveling library exhibits: Discover Earth: A Century of Change and Discover Tech: Engineers Make a World of Difference. The Discover Earth exhibition features interactive, multimedia displays that allow exhibit visitors to interact with digital information in a dynamic way, encouraging new perspectives on our planet. Discover Tech introduces the many extraordinary ways that engineers solve problems to help people and societies around the world. Similar to a science center experience, visitors and families will be able to explore and tinker with their own engineering solutions. A number of STEM activities and resources will be developed by project staff and by other organizations to help librarians and community partners offer a wide variety of programs for their patrons. Besides the traveling exhibits and programs, STAR_Net also includes library staff training (online and in-person) and a Community of Practice (CoP) for librarians (including non-host librarians) to interact and partner with STEM professionals and organizations. NCI's Kate Haley Goldman and staff from Evaluation and Research Associates are conducting the project's evaluation.
The purpose of the ETOM project is to develop a "user's guide" to the present and projected energy resources of our planet and the relationship to climate change. It will prototype and evaluate new ways of providing the public with the information and online tools to make wiser choices about powering homes, schools, businesses, and communities. The project uses a hybrid model of science communication that includes video, in-person presentations, and Web 2.0 social networking. National PBS broadcasts of three hour long programs, with two new specials premiering on Earth Day 2012, will reach large audiences influencing the understanding of climate change and the potential of renewable energy in measurable ways. Events at four science centers and natural history museums located across the country will explore how increased knowledge of Earth Science through in-person presentations informs behavior. The project's social networking tools and resources will motivate and support accessible real-world activities. An online "Energy Gauge" will allows users to find rebates, explore driving and diet, and make choices that can save money and reduce carbon emissions. The core project team includes Richard Alley, chair of the National Academy of Sciences panel on Abrupt Climate Change, who will host the television programs. Outreach partners include science centers across the nation and the Society for the Advancement of Chicanos and Native Americans in Science. The project will leverage existing NSF-supported projects such as the Future Earth Initiative led by the Science Museum of Minnesota. Rockman Et Al will evaluate the project impacts working from front-end to summative stages to understand the reactions of media, online, and on-site users. Proposed project impacts include increasing participants' understanding of how the Earth's system is affected by human uses of energy and the impact of those energy uses on climate. Other impacts include changes in attitude and behavior affecting individual uses of energy. Evaluations will be conducted with TV show viewers as well as science center and website visitors using quasi-experimental, quantitative, and qualitative study designs.
Researchers at the American Association of Variable Star Observers, the Living Laboratory at the Boston Museum of Science, and the Adler Planetarium are studying stereoscopic (three-dimensional or 3D) visualizations so that this emerging viewing technology has an empirical basis upon which educators can build more effective informal learning experiences that promote learning and interest in science by the public. The project's research questions are: How do viewers perceive 3D visualizations compared to 2D visualizations? What do viewers learn about highly spatial scientific concepts embedded in 3D compared to 2D visualizations? How are viewers\' perceptions and learning associated with individual characteristics such as age, gender, and spatial cognition ability? Project personnel are conducting randomized, experimental mixed-methods research studies on 400 children and 1,000 adults in museum settings to compare their cognitive processing and learning after viewing two-dimensional and three-dimensional static and dynamic images of astronomical objects such as colliding galaxies. An independent evaluator is (1) collecting data on museum workers' and visitors' perceived value of 3D viewing technology within museums and planetariums and (2) establishing a preliminary collection of best practices for using 3D viewing technology based on input from museum staff and visitors, and technology creators. Spatial thinking is important for learning many domains of science. The findings produced by the Two Eyes, 3D project will researchers' understanding about the advantages and disadvantages of using stereoscopic technology to promote learning of highly spatial science concepts. The findings will help educators teach science in stereoscopic ways that mitigate problems associated with using traditional 2D materials for teaching spatial concepts and processes in a variety of educational settings and science content areas, including astronomy.
The National Science Festival Network project, also operating as the Science Festival Alliance, is designed to create a sustainable national network of science festivals that engages all facets of the general public in science learning. Science Festivals, clearly distinct from "science fairs", are community-wide activities engaging professional scientists and informal and K-12 educators targeting underrepresented segments of local communities historically underserved by formal or informal STEM educational activities. The initiative builds on previous work in other parts of the world (e.g. Europe, Australasia) and on recent efforts in the U.S. to create science festivals. The target audiences are families, children and youth ages 5-18, adults, professional scientists and educators in K-12 and informal science institutions, and underserved and underrepresented communities. Project partners include the MIT Museum in Cambridge, UC San Diego, UC San Francisco, and the Franklin Institute in Philadelphia. The deliverables include annual science festivals in these four cities supported by year-round related activities for K-12 and informal audiences, a partnership network, a web portal, and two national conferences. Ten science festivals will be convened in total over the 3 years of the project, each reaching 15,000 to 60,000 participants per year. STEM content includes earth and space science, oceanography, biological/biomedical science, bioinformatics, and computer, behavioral, aeronautical, nanotechnology, environmental, and nuclear science. An independent evaluator will systematically assess audience participation and perceptions, level/types of science interest stimulated in target groups, growth of partnering support at individual sites, and increasing interactions between ISE and formal K-12 education. A variety of qualitative and quantitative assessments will be designed and utilized. The project has the potential to transform public communication and understanding of science and increase the numbers of youth interested in pursuing science.
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TEAM MEMBERS:
Loren ThompsonJeremy BabendureBen Wiehe
MacNeil Lehrer Productions, producer of the PBS NewsHour, is awarded a RAPID grant to cover the research that is ongoing as a result of the unanticipated and disastrous earthquake, tsunami and nuclear crisis in Japan. The team of experienced producers and correspondents will produce at least 8 segments for broadcast, along with extensive material for online. All the stories will revolve around scientists (geophysicists, oceanographers) and engineers (structural, seismic, civic, nuclear) as well as social scientists and the work they are doing in wake of the disaster. The online material will include blogs and web-only video reports that will deliver content to augment broadcast coverage. The coverage will include not only what is being learned in Japan but how that knowledge will impact earthquake, tsunami and nuclear engineering and science, as well as social impact studies, in the United States. The NewsHour will encourage user engagement through regular posting of stories on social media outlets, including Facebook, Twitter, YouTube, UStream and Discus. The online/on-air correspondent Hari Sreenivasan will conduct web-exclusive interviews with scientists on the forefront of the related research. The NewsHour Extra, the website that reaches 170,000 educators per month, will use the science coverage on its Daily Video Clip Tool to provide educators resources and lesson plans to help initiate discussions with students about the science, environmental and engineering issues raised by the on-going story. The reach of the PBS NewsHour is significant. PBS NewsHour is seen five nights a week on more than 315 PBS stations across the country and is also available online, via public radio in select markets and via podcast. The national daily broadcast delivers an audience of approximately 1.1 million viewers and the Online NewsHour visitors reached 5.4+ million monthly page views in January 2011. The NewsHour public radio broadcasts reach an average of 63 thousand listeners daily across the U.S. Outside the U.S., the PBS NewsHour television broadcast is available on the American Forces Television to more than 800,000 U.S. military and State Department personnel around the world. In addition, audiences across Canada, Australia, Japan and Europe, Asia, Africa and Latin America tune into the service via various channels and satellite services. The deliverables produced under this award will be consolidated on the NewsHour website where they will create a permanent record of these resources.
The Space Science Institute, in collaboration with the Catawba Science Center (North Carolina), the New Mexico Museum of Natural History and Science, the American Library Association, and the Astronomical Society of the Pacific propose to develop a multi-pronged project on the topic of asteroids. Content areas will include: Asteroids ? Up-close and Personal; Deep Impact; and Planetary Protection. Deliverables will include a 2,500 square-foot traveling exhibit for small to mid-sized museums; four, 300 square-foot "small exhibit components" (SECs) for libraries, community centers, etc.; Web 2.0 sites for the project developers and for the public; public education programs; professional development programs for informal STEM professionals; and a study of how Web 2.0 can be used to improve the evaluation of Web sites. The project team will be experimenting with virtual prototyping of exhibit modules as a way to improve exhibit development, especially with team members who are around the country. Teens from around the country will be enlisted to help inform the project on its deliverables. The Association of Science-Technology Centers will manage the exhibit tour. The Institute for Learning Innovation will conduct the evaluation activities, including the study of Web 2.0 and virtual prototyping tasks.
This project is being developed for science journalists to increase and improve the reporting of the science of polar environmental change. It is modeled after the existing science journalism program run by the Marine Biological Laboratory since 1986. This project will enable 30 science journalists to travel to the Arctic and ten journalists to Antarctica over three years to study and experience polar research in an intensive, hands-on manner. The program has 3 components: a week long Polar Hands-On course at the Toolik Field Station in Alaska in which the journalists conduct science; a one-week period in which journalists will be teamed to work with polar research scientists; and travel for journalists to travel to Palmer Station in Antarctica to spend two weeks participating in Antarctic research. Journalists will submit regular dispatches about their work in the form of a Polar Science Blog and will produce stories about their experience.
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TEAM MEMBERS:
Christopher NeillBruce PetersonJohn HobbieGaius ShaverHugh Ducklow