Access to high quality evaluation results is essential for science communicators to identify negative patterns of audience response and improve outcomes. However, there are many good reasons why robust evaluation linked is not routinely conducted and linked to science communication practice. This essay begins by identifying some of the common challenges that explain this gap between evaluation evidence and practice. Automating evaluation processes through new technologies is then explicated as one solution to these challenges, capable of yielding accurate real-time results that can directly
The Ebola virus disease outbreak in West Africa (2013–2016) claimed over 10 000 lives in less than 18 months. Low levels of familiarity with the disease, ease of transmission, scale of infection, gruesomeness of symptoms, lack of cure and high fatality rate created a global panic. From the perspective of the social psychology of communication and content analysis, this study examines media coverage of the crisis in Africa with a view to unpacking the scientific and non-scientific information that may have framed public understanding of the disease. Findings show that accepting scientific
Since 2000, the UK government has funded surveys aimed at understanding the UK public's attitudes toward science, scientists, and science policy. Known as the Public Attitudes to Science series, these surveys and their predecessors have long been used in UK science communication policy, practice, and scholarship as a source of authoritative knowledge about science-related attitudes and behaviors. Given their importance and the significant public funding investment they represent, detailed academic scrutiny of the studies is needed. In this essay, we critically review the most recently
Many environmental communication interventions are built on the assumption that increased knowledge will lead to changes in proenvironment behaviors. Our study probes the link between biodiversity-related knowledge and self-reported proconservation behavior, based on the largest and most international study of zoo visitors ever conducted. In total, 6,357 visitors to 30 zoos from 19 countries around the globe participated in the study. Biodiversity understanding and knowledge of actions to help protect biodiversity were significantly related, but only 0.6% of the variation in knowledge of
Campaigns by zoos, aquariums, and other civil society organizations are an important tool for promoting social changes that benefit the environment. Here, we evaluate a global biodiversity education campaign's impact through a repeated-measures survey of nearly 5000 visitors to 20 zoos and aquariums located in 14 countries. By comparing visitors’ pre- and post-visit responses combined across respondents, we found significant aggregate improvements in their biodiversity understanding and their knowledge of actions to help protect biodiversity. Respondents who reported seeing the education
Scientific institutions are increasingly embracing values of inclusivity and public engagement, but how do these two dimensions intersect? Science festivals have rapidly expanded in recent years as an outgrowth of these values, aiming to engage and educate the public about scientific topics and research. While resources invested in public engagement by scientists, universities, and governments are admirable in principle; this study indicates that their ambition to broaden the reach of science may be going unrealized in practice. Using data from three major UK science festivals, we demonstrate
Zoos and aquariums aim to achieve lasting impact on their public audiences’ awareness of biodiversity, its value, and the steps they can take to conserve it. Here, we evaluate the long-term educational impact of visits to zoos and aquariums on biodiversity understanding and knowledge of actions to help protect biodiversity. A minimum of two years after completing a repeated-measures survey before and after visiting a zoo or aquarium, the same participants were invited to take part in a follow-up online survey. Despite the small number of respondents (n = 161), our study may still represent the
The Tech Museum of Innovation (The Tech) in San Jose, California proposes to partner with NOAA to integrate Science On a Sphere (SOS) into The Tech's Exploration gallery and to facilitate the development of informal and formal learning programs. Exhibits and programs at The Tech focus on the integration of emerging technologies into hands-on visitor experiences. In 2004, The Tech partnered with NOAA, the Maryland Science Center (MSC), and a consortium of national science centers to explore the potential and effectiveness of SOS as a method of engaging and informing the general public about NOAA-related sciences. Initial testing of SOS at the Maryland Science Center revealed that SOS is a visually compelling and engaging medium for conveying complex scientific information to museum visitors. Ninety-eight percent of visitors tested regarded a facilitated SOS program as a good or excellent experience with strong visitor retention suggesting the potential of SOS as a compelling visitor tool. However, when the experience was not facilitated this retention dropped dramatically. Support from NOAA will enable The Tech to test SOS and NOAA data in a number of formats to determine the most effective ways to utilize this incredible technology. The results of this evaluation will be shared with other museums using SOS to improve its reach in teaching informal audiences and promoting interest in both STEM content and NOAA research. The SOS exhibit will bring together scientists, technologists, informal education specialists, and young users to unlock the educational potential of NOAA's datasets and further NOAA's educational plan. Hands-on experiences using SOS will engage visitors in meaningful explorations of NOAA data. The Tech Museum will make SOS accessible to people of all ages, backgrounds, and educational levels. All panel text, audio, and captions will be presented in both English and Spanish to allow greater accessibility for local audiences. SOS will provide the programming platform upon which to explore the educational opportunities of this gallery as it illustrates how data collected with remote sensing technologies is helping us understand and make predictions about our dynamic environment and the future of our planet. SOS will illustrate how these data collecting technologies assist us in developing our knowledge about our planet and its solar system.
Using the relative strengths of each museum, the Science On a Sphere Partnership between the Maryland Science Center and the Science Museum of Minnesota has developed two complementary exhibit approaches to Science On a Sphere (SOS). Audiences interacting with SOS are able to observe global connections in geophysical phenomena not possible with any two dimensional representation of the Earth. The goal of the project is for museum visitors, particularly underserved audiences, to comprehend how human activities are influencing global processes now and might do so in the future. The project also tests new partnership models for working with NOAA and other science research organizations to broaden the educational impact on all groups.
This award supports the installation of a Science On a Sphere in two museums comprising the SOS Partnership a collaboration between the Maryland Science Center ( Baltimore ) and the Science Museum of Minnesota ( St. Paul ). Each of the two museum installations will take advantage of the wide variety of NOAA data sets that Science On a Sphere (SOS) projects onto a six-foot sphere, creating unique, animated, whole-planet views of real-time, past and forecasted, weather, climate and geophysical processes, and many other dramatic visualizations of the whole Earth.
Bishop Museum is installing Science On a Sphere (SOS) at the Bishop Museum in Honolulu , Hawaii. Science on a Sphere, a spherical multimedia display on which NOAA data can be displayed, provides an unparalleled opportunity for innovative and meaningful environmental education for all ages. Hawaii's natural environment is ideal for conducting research and education on significant topics of earth and ocean sciences, and NOAA scientists currently play a large role in ongoing research in and around the Hawaiian Islands. The addition of a SOS unit to the Museum will allow visitors to learn about the global earth systems that underlie the "science of Hawaii" featured in the Science Adventure Center at the Bishop Museum. The Science On a Sphere globe will feature a variety of data sets and serve as the centerpiece of live educational presentations. In addition, Bishop Museum staff and scientists will assist in creating new and exciting visuals for SOS.
The primary goal of MAST-3 is to increase the diversity of students, particularly those from underrepresented groups, electing careers in NOAA related marine sciences. This is done through a multidisciplinary program that engages students in NOAA-related marine research, and explores marine policy, the heritage of African Americans and Native Americans in the coastal environment, and seamanship. MAST students use the Chesapeake Bay to understand efforts to protect, restore and manage the use of coastal and ocean resources through an ecosystem approach to management. To do this, Hampton University has formed partnerships with various NOAA labs/sites, several university laboratories, the USEPA, various museums, the Chesapeake Bay Foundation, and the menhaden fishing industry.