The Baltimore Museum of Art (BMA) contracted Randi Korn & Associates, Inc. (RK&A) to evaluate Go Mobile, a mobile website designed to help visitors deepen their Museum experience through audio, video, and links to related works. The main objective of this study was to explore the quality of visitors’ experiences with Go Mobile to inform future development of Go Mobile. How did we approach this study? The BMA recruited 26 volunteer participants primarily through the BMA’s Facebook page. Participants were asked to spend one hour at the Museum: 30 minutes using Go Mobile in the BMA’s Contemporary
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
Summative Evaluation of the Science on a Sphere exhibit at the Denver Museum of Nature & Science. The evaluation looks at the effectiveness of two topics; Earth Systems and Comparative Planetology using Docent lead facilitation, a scripted show, and data sets running in auto-mode (with no recorded narration).
Rockman et al evaluated BURN: An Energy Journal, an NSF-funded radio series about the energy issues that impact our communities. Evaluation activities consisted of formative and summative focus groups, web usability studies, interviews with listeners, and surveys.
Goodman Research Group, Inc. (GRG), a Cambridge-based research firm specializing in the evaluation of educational programs, conducted the summative evaluation of StarTalk. The overall focus was to examine how well the joint presentation of science and humor reaches a public audience, including an audience not typically exposed to informal science learning, and how well it engages and informs them, such that they are motivated to continue learning more. Primary evaluation research questions included: 1. To what extent does exposure to StarTalk lead to increased interest in and knowledge of
Produced by National Geographic Television and funded in part by the National Science Foundation (NSF), Alien Deep is a multi-platform media project designed to increase public literacy about: the fundamental principles and concepts underlying ocean systems and functions, the importance and challenges of oceanographic research and exploration, and the impact of the ocean on humanity and humanity’s impact on the ocean. The centerpiece of the project is a five-part mini-series that premiered on the National Geographic Channel in 2012. In addition to the five episodes, which were also made
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TEAM MEMBERS:
Knight Williams Inc.Valerie Knight-WilliamsDivan WilliamsRachel TeelEric AndersonGabriel Simmons
Knowledge of Climate Change Among Science & Technology Museum Visitors reports results from a national study of what the American public understands about how the climate system works, and the causes, impacts and potential solutions to global warming. This report describes how knowledge of climate change varies across Science and Technology Museum visitors. Using a straight grading scale, 38% of both occasional and frequent museum visitors received a passing grade (A, B, or C), compared to 19% of non-visitors. While knowledge levels vary across the groups, these results also indicate that
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
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TEAM MEMBERS:
World Association of Zoos and AquariumsAndrew MossEric JensenMarkus Gusset
RK&A was contracted by Liberty Science Center (LSC) to conduct a formative evaluation for the development of a multi-touch table in collaboration with the Center for Enabling New Technologies Through Catalysis (CENTC). The touch table included four stations at which visitors could build molecules for crude oil products like aspirin and plastic water bottles. How did we approach this study? This evaluation explored engagement, usability, and meaning making from the CENTC multi-touch table, which was displayed at LSC in the Energy Quest exhibition. An RK&A evaluator observed and interviewed
In 2013, Shedd Aquarium launched a pilot Teacher Badging program with a set of Great Lakes Science Certified badges. Badges include Intro to Badging, Great Lakes Basics, Invasive Species Defined, Environmental Literacy, Science Literacy, and 21st Century Skills, culminating in the achievement of the Great Lakes Science Certified badge. Each badge includes 3-7 missions that teachers must complete to be awarded a given badge. As of December 31, 2013, 262 people have logged into the site, with 499.75 contact hours recorded in 1140 completed missions. The project was partially funded by the USDA
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TEAM MEMBERS:
John G. Shedd AquariumHeather SchneiderStephanie Bohr