This report documents two formative evaluations on an interactive media piece that allows its users to zoom in from a human hand to an atom. This zoom uses a spiral to connote zooming and is a departure from a more conventional zoom in which each successive image is a magnification of a portion of the preceding image. Interview protocols are included in the appendix of this report.
This front-end study was conducted to gauge the visiting public’s interpretation of scientific images of the nanoscale. The interview questions used during this study are included in the appendix of this report.