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resource research Media and Technology
"Il ciclotrone" is the weekly science programme of "Radio Popolare - Popolare Network". During the last 12 years, once or twice a month listeners have been able to directly ask questions to the guest scientists in the studios, or to express their point of view on some controversial scientific issue. Phone-ins at Radio Popolare are not filtered; regular and occasional listeners are used to communicate with or through the radio, and in doing so they contribute to the sense of spontaneity which characterise the programmes.
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TEAM MEMBERS: Matteo Merzagora Sylvie Coyaud
resource research Public Programs
Ever since Galileo's time, scientists have been interested in how to create a perfect language capable of supporting communication at a horizontal level i.e. within the scientific community, and at a vertical level, i.e. between scientists and the public. Special attention will be spent on the mathematicians' role, especially Giuseppe Peano's. The Italian mathematician played a leading role in the creation of a perfect language, both at a horizontal and a vertical level. On the one hand, there is his successful attempt to introduce a standard logical and symbolic system of notation, which
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TEAM MEMBERS: Daniele Gouthier Nico Pitrelli Ivan Pupolizo
resource research Public Programs
The aim of this project is to communicate the basic laws of particle physics with Feynman diagrams - visual tools which represent elementary particle processes. They were originally developed as a code to be used by physicists and are still used today for calculations and elaborations of theoretical nature. The technical and mathematical rules of Feynman diagrams are obviously the exclusive concern of physicists, but on a pictorial level they can help to popularize many concepts, ranging from matter and the antimatter; the creation, destruction and transformation of particles; the role of
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TEAM MEMBERS: Massimo Pietroni
resource research Public Programs
Theatrical action can bring out the value of the exhibits of a museum, while creating a new way of experiencing the exhibitions. Theatrical actions link education and entertainment, consequently becoming a highly effective didactic instrument. The advantages of theatre are briefly outlined, considering it as an interpretative technique to communicate science from the point of view of the goals pursued by museums, of epistemology and of theatrical research.
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TEAM MEMBERS: Francesca Magni
resource evaluation Media and Technology
Earth & Sky is a 90 second radio science series about environmental sciences, earth sciences and astronomy. Multimedia Research implemented a summative evaluation of the series, utilizing a survey mailed to respondents to a radio contest held just prior to the broadcast of Earth & Sky in eight commercial radio markets. A total of 152 surveys were returned (43% return rate). The survey is in the report Appendix. The series makes science accessible and interesting to the listening audience and generates excitement about science. The programs were perceived as affecting listeners'
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TEAM MEMBERS: Barbara Flagg
resource research Public Programs
Research on mathematical reasoning and learning has long been a central part of the classroom and formal education literature (e.g., National Research Council, 2001, 2005). However, much less attention has been paid to how children and adults engage with and learn about math outside of school, including everyday settings and designed informal learning environments, such as interactive math exhibits in science centers. With the growing recognition of the importance of informal STEM education (National Research Council, 2009, 2015), researchers, educators, and policymakers are paying more
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resource research Media and Technology
As part of a focus group exploratory study into the feasibility of presenting to the public an on-going review of new findings or issues in major fields of science research, 128 adult participants noted which two of ten contemporary science research areas they were most interested in. Of note is the fact that all classification variables (except gender) were unrelated to topic appeal. Interest in each research topic was not influenced by age; educational level; minority/majority grouping; total household income; occupational status; and perceived need for science knowledge in one's employment
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TEAM MEMBERS: Barbara Flagg
resource research Media and Technology
This article summarizes summative evaluation of the impact on public radio listeners of Earth & Sky, a short-format science radio program airing daily on more than 1,000 commerical and public radio stations in the U.S. as well as on satellite and Internet radio outlets. Earth & Sky’s goals are to make science accessible and interesting and to increase science literacy by providing daily doses of science to listeners with a range of science backgrounds, knowledge and interest. Subsequent to listening to Earth & Sky, the producers hope listeners may be motivated to turn to other sources of
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TEAM MEMBERS: Barbara Flagg
resource research Media and Technology
The impact of four half-hour science programs aired on commercial children's radio was assessed by Dr. Barbara Flagg of Multimedia Research in a causal-comparative between-groups study with prebroadcast and postbroadcast questionnaires. Of 253 fourth graders, 34% listened to one or more shows of the Kinetic City Super Crew series. Significantly more girls listened than boys. Listeners and Non-listeners did not differ on background variables of ethnic status, science attitudes, science reading and television viewing, and participation in seven of eight common at-home science activities
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TEAM MEMBERS: Barbara Flagg
resource research Media and Technology
Public communication about science faces a set of novel challenges, including the increasing complexity of research areas and the erosion of traditional journalistic infrastructures. Although scientists have traditionally been reluctant to engage in public communication at the expense of focusing on academic productivity, our survey of highly cited U.S. nano-scientists, paired with data on their social media use, shows that public communication, such as interactions with reporters and being mentioned on Twitter, can contribute to a scholar‟s scientific impact. Most importantly, being mentioned
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TEAM MEMBERS: Xuan Liang Leona Yi-Fan Su Sara Yeo Dietram Scheufele Dominique Brossard Michael Xenos Paul Nealey Elizabeth Corley
resource research Media and Technology
This dissertation focuses on an integral aspect of public opinion formation — individual selectivity of information. Principally, I seek answers about why individuals opt for certain media. Broadly, my research is guided by the following question: How do communication contexts and individual traits contribute to and motivate individuals’ selectivity? Though there have been many studies on the phenomenon of selective exposure in political science and political communication, my research is conducted in the context of a scientific issue. There is relatively little clear empirical data
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TEAM MEMBERS: Sara Yeo
resource research Media and Technology
This online experiment explored how contextual information embedded in new media channels such as YouTube may serve as normative social cues to users. Specifically, we examined whether the number of views listed under a YouTube video about climate change would elicit inferences regarding how “others” feel about the climate issue and, consequently, might influence perceptions of issue salience. Participants in this experiment were exposed to a YouTube video about climate change using two experimental conditions, one providing a small number of views under the video and the second listing a
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TEAM MEMBERS: James Spartz Leona Yi-Fan Su Robert Griffin Dominique Brossard Sharon Dunwoody