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Summative

Summative Evaluation of Earth & Sky Radio Series in the Commercial Radio Market

December 15, 1997 | Media and Technology
Earth & Sky is a 90 second radio science series about environmental sciences, earth sciences and astronomy. Multimedia Research implemented a summative evaluation of the series, utilizing a survey mailed to respondents to a radio contest held just prior to the broadcast of Earth & Sky in eight commercial radio markets. A total of 152 surveys were returned (43% return rate). The survey is in the report Appendix. The series makes science accessible and interesting to the listening audience and generates excitement about science. The programs were perceived as affecting listeners' understanding of science and their further exploration of science topics. In the report, comparisons are made with data from public radio audiences.

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  • 2013 06 04 B Flagg Photo
    Evaluator
    Multimedia Research
  • Citation

    Funders

    NSF
    Funding Program: ISE
    Award Number: 9552550
    Resource Type: Research and Evaluation Instruments | Survey | Evaluation Reports
    Discipline: Ecology, forestry, and agriculture | Geoscience and geography | Space science
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Media and Technology | Broadcast Media

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