This research develops a conceptual framework for telling visual stories about science using short-format videos, termed SciCommercial videos, that draw upon marketing communication. The framework is illustrated by an exemplar, the Good Whale Watching video, which is explained using a visual rhetoric keyframe analysis. Finally, the effectiveness of the video is evaluated as a science communication tool using an empirical online survey with 1698 respondents. The results highlight the benefits of using video for storytelling about science by using our framework formula, modified from marketing
Can we really say what type of story has impact on us, and what type of story does not? Evidence suggests that we can. But we need to better understand the way that stories work on us, at a neural and empathetic level, and better understand the ways that the elements of stories, such as structure and metaphor work. By combining scientific research with the deeper wisdom of traditional storytelling we have both a deep knowledge married to scientific evidence — which can be very powerful tools for science communicators.
The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might
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TEAM MEMBERS:
Sarah DaviesMegan HalpernMaja HorstDavid KirbyBruce Lewenstein
There is a renewed interest amongst science communication practitioners and scholars to explore the potential of storytelling in public communication of science, including to understand how science storytelling functions (or could fail) in different contexts. Drawing from storytelling as the core theme of the 2018 conference of the Public Communication of Science and Technology (PCST) Network, we present a selection of papers, essays and practice insights that offer diverse perspectives. Some contributions focus on the cultural and structural qualities of science stories and its key success
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TEAM MEMBERS:
Marina JoubertLloyd DavisJenni Metcalfe
Described by Wohlwend, Peppler, Keune and Thompson (2017) as “a range of activities that blend design and technology, including textile crafts, robotics, electronics, digital fabrication, mechanical repair or creation, tinkering with everyday appliances, digital storytelling, arts and crafts—in short, fabricating with new technologies to create almost anything” (p. 445), making can open new possibilities for applied, interdisciplinary learning in science, technology, engineering and mathematics (Martin, 2015), in ways that decenter and democratize access to ideas, and promote the construction
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TEAM MEMBERS:
Jill CastekMichelle Schira HagermanRebecca Woodland
This guide compiles lessons learned by seven Portal to the Public Network (PoPNet) sites as well as remaining challenges and recommendations for organizations planning similar efforts in the future. PoPNet sites used the Portal to the Public Guiding Framework to build relationships with local scientists, prepare them for public engagement using Portal to the Public training materials, and feature them at public programs.
The Researching Invention Education white paper compiles contributions from a community of individuals and organizations working in Invention Education (IvE) in the United States. IvE is a term that refers to the practice of teaching students how to problem-solve and think like inventors in order to become positive change-makers in the world. The paper was written by researchers interested in IvE who attended the 2018 InventEd convening hosted by The Lemelson Foundation. The group worked together for a year to publish their findings that were then uncovered at the 2019 InventEd convening in
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TEAM MEMBERS:
Audra SkukauskaiteStephanie CouchLeslie Flynn
In this paper, we examine the relationship between participants’ childhood science, technology, engineering, and mathematics (STEM) related experiences, their STEM identity (i.e., seeing oneself as a STEM person), and their college career intentions. Whereas some evidence supports the importance of childhood (i.e., K‐4) informal STEM education experiences, like participating in science camps, existing research does not adequately address their relationship to STEM career intention later in life. Grounding our work in identity research, we tested the predictive power of STEM identity on career
Meaningful Making 2 is a second volume of projects and strategies from the Columbia University FabLearn Fellows. This diverse group of leading K–12 educators teach in Fab Labs, makerspaces, classrooms, libraries, community centers, and museums—all with the goal of making learning more meaningful for every child.
A learning revolution is in the making around the world. Enthusiastic educators are using the new tools and technology of the maker movement to give children authentic learning experiences beyond textbooks and tests. The FabLearn Fellows work at the forefront of this movement in all
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TEAM MEMBERS:
Paulo BliksteinSylvia Libow MartinezHeather Allen PangKevin Jarrett
Face-to-face conversations between scientists and public audiences in an informal learning environment provide a valuable opportunity to support public engagement with scientific research. These types of experiences have significant benefits for members of the public and for scientists. For public audiences, interacting face-to-face with a scientist can expand awareness of the range of careers in science, spark new questions about scientific topics, and increase interest in learning more about the scientist’s topic (Tisdal, 2011; Ong, 2014). Scientists, too, are positively impacted by this
With support from the Moore Foundation, Google, NASA, and the Research Corporation, we were able to distribute 2.1 million eclipse glasses (and an extensive booklet of eclipse information and outreach ideas) to approximately 7,100 public, school, tribal and military libraries throughout the U.S. This project was the single largest program to provide glasses and eclipse information to the public in the country for the 2017 total eclipse. The project used (and significantly enhanced) the existing STAR Library Network, set up and maintained by the National Center for Interactive Learning at the
The STAR Library Network (STAR Net) utilizes webinars as a key tool in its suite of professional learning opportunities relating to STEM learning in libraries. Traditionally, continuing education for library staff has taken place in person, such as at conferences and workshops. While these touch points provide crucial face-to-face networking opportunities, highly interactive webinars provide learning conversations that help bridge the gap between frameworks and resources to practical application in daily practice. Through webinars, STAR Net shares ideas, demonstrates activities, and engages