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resource research Media and Technology
"We can only appeal to society, considering that governments and parties have fallen constantly short of expectations since the late eighties. The public must know that without research there is no innovation, and without innovation there is no state-of-theart. The lack of research is a handicap for the development of the country". The words of Silvio Garattini, director of Milan's Mario Negri Institute, reveal rage and passion. This is how he explained the reasons why more than one year ago 1,500 Italian scientists made an unprecedented, resolute and unmediated appeal to the general public to
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TEAM MEMBERS: Nico Pitrelli
resource research Media and Technology
There is no use denying it: whenever a scientist gets a piece of news in a newspaper or on television concerning his own field of research, eight times out of ten he feels irritated. The reason does not solely depend on the fact that, in his opinion, the news given to the public is often rather inaccurate or centred on secondary aspects, sometimes even distorted. There is actually something more? Something deeper that the scientist can hardly grasp.
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TEAM MEMBERS: Pietro Greco
resource research Media and Technology
This poster was presented at the 2016 Advancing Informal STEM Learning (AISL) PI Meeting held in Bethesda, MD on February 29-March 2. The third season of the national PBS series, SciGirls, is the first national children’s television series and website designed to engage and educate millions of children about citizen science. In each half-hour episode, a female mentor guides a group of ethnically diverse middle school girls as they learn about citizen science protocols and collect and share data for an established citizen science project. In addition to the videos, the SciGirls website presents
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
This evaluation gathered feedback from adults in response to 18 short format ScienCentral science news videos played on large screens in three areas of Maryland Science Center. Additionally, museum visitors reacted to ideas for museum usage of a handheld device, which would present current science news. The general goals for the evaluation were: • To determine appeal of large screen video format; • To assess large screen videos with respect to reactions to the science content; • To learn which current science topics visitors are interested in; • To estimate personal impact of viewing large
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
The Nanoscale Informal Science Education Network (NISE Network) is a national infrastructure that links science museums and other informal science education organizations with nanoscale science and engineering research organizations. The Network’s overall goal is to foster public awareness, engagement, and understanding of nanoscale science, engineering, and technology. As part of the front-end effort, this report, Part IIB, documents 19 nanoscale STEM programming, media, and school-based projects that have been completed or are in development as of 2005.
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
To provide feedback during the development of a second series for “Journey to Planet Earth,” an evaluation of one finished program in the first series was carried out with two different samples: an adult PBS-viewer sample and a upper middle school sample. The former sample represents the traditional audience for an environmental series. The latter sample was included to explore how the video series appeals to and is understood by the age group for which the outreach efforts are planned. The general goals for the research were as follows: • reaction to the program overall with respect to
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Supported in major part by the National Science Foundation, The Human Spark (THS) project includes a three-part national PBS television series hosted by Alan Alda and a multifaceted outreach initiative to engage public television stations and their partner science museums nationwide in order to extend the utilization and impact of the project. As an independent evaluator, Multimedia Research was contracted by Thirteen to capture how the collaboration between television station and science museum outreach grantees and their respective outreach activities meet the stated goals of the outreach
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TEAM MEMBERS: Barbara Flagg
resource research Media and Technology
"Il ciclotrone" is the weekly science programme of "Radio Popolare - Popolare Network". During the last 12 years, once or twice a month listeners have been able to directly ask questions to the guest scientists in the studios, or to express their point of view on some controversial scientific issue. Phone-ins at Radio Popolare are not filtered; regular and occasional listeners are used to communicate with or through the radio, and in doing so they contribute to the sense of spontaneity which characterise the programmes.
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TEAM MEMBERS: Matteo Merzagora Sylvie Coyaud
resource project Media and Technology
Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Earth & Sky is a 90 second radio science series about environmental sciences, earth sciences and astronomy. Multimedia Research implemented a summative evaluation of the series, utilizing a survey mailed to respondents to a radio contest held just prior to the broadcast of Earth & Sky in eight commercial radio markets. A total of 152 surveys were returned (43% return rate). The survey is in the report Appendix. The series makes science accessible and interesting to the listening audience and generates excitement about science. The programs were perceived as affecting listeners'
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TEAM MEMBERS: Barbara Flagg
resource research Media and Technology
As part of a focus group exploratory study into the feasibility of presenting to the public an on-going review of new findings or issues in major fields of science research, 128 adult participants noted which two of ten contemporary science research areas they were most interested in. Of note is the fact that all classification variables (except gender) were unrelated to topic appeal. Interest in each research topic was not influenced by age; educational level; minority/majority grouping; total household income; occupational status; and perceived need for science knowledge in one's employment
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Using focus group methodology, exploratory research was carried out to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of science research. This study examines (1) the American public's current habits in receiving science information from media; (2) the public's awareness of and interest in broad areas of contemporary science research; and (3) the presentation formats and features most likely to appeal to and reach the public. A total of 128 adults participated in focus groups with 6-8 members per group in 6
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TEAM MEMBERS: Barbara Flagg